Business blogging cyperpro nar

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Leveraging Your Knowledge to Create New Business - where to find inspiration and new content

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Business blogging cyperpro nar

  1. 1. Business Blogging <br />Leveraging Your Knowledge to Create New Business<br />
  2. 2. Hit Your Target 24/7<br />Provide relevant content’<br />Demonstrate your expertise<br />Create the “call to action”<br />Your consumer will seek you out!<br />
  3. 3. Make Time to Generate Revenue<br />Create an Editorial Calendar<br />Determine in advance what you want to write about<br />Create 10 categories<br />Fill in 5 Sub-categories<br />10 x 5 = 50 posts!<br />
  4. 4. Focus Comes Easier<br />When you KNOW your niche<br />Understand how they think<br />Can explain myth vs. reality<br />Know from experience what they are looking for<br />
  5. 5. Write with Intent!<br />Your consumer will be looking for your content.<br />Give them lot’s of content<br />Use the same keywords they will be using to search for you<br />Fill your editorial calendar with a theme<br />Make a list of Topics<br />Interview and link to experts<br />Invite guest bloggers<br />Create a resource<br />Build a Community<br />
  6. 6. Let’s Build a Campaign<br />First-Time Buyer Book<br />Start with a plan<br />Develop the time line for each post<br />Follow your plan<br />Compile into an eBook to offer to First Time Home Buyers<br />Create content for your Blogsite and attract Buyer leads for your Business<br />
  7. 7. Making your blog a bookI like using MindMap or iThought (iPad)<br />
  8. 8. First Time Homebuyer Outline<br />
  9. 9. Get a Book Cover $5.00 – Fiverr.comI used: http://design.boknoykatok.com/<br />
  10. 10. Your New Book Cover<br />Place on Sidebar of your Blog<br />Link it to a brief Sign-up<br />I use Wufoo<br />After First Time Buyer Signs Up Automatically send eBook via Auto-Responder<br />
  11. 11. Follow Up!<br />Sell them a home.<br />
  12. 12. Resources<br />US Inspect – Agent Resource Center provides articles for FREE<br />KCM Blog – Keeping Current Matters 4Stars!<br />Biz Journals – local hot topics<br />Outside.in – contribute personally or keep informed<br />RealtyTrac – stats and more stats<br />Lowe’s Daily Real Estate – drop your Inman sub.<br />HGTV’s FrontDoor – homecare tips<br />NAR’s House Logic – auto post to your site<br />Altos – rocks the stats<br />
  13. 13. Widgets <br />Home Ownership Mattersscrolling widget with latest news from N.A.R.<br />http://www.realtor.org/technology/nar_widgets<br />
  14. 14. Real Estate Chart of the Day<br />Free from Dan Green at The Mortgage Reports Daily<br />http://themortgagereports.com/real-estate-charts-for-wordpress<br />NOTE: only works on WordPress blogs <br />
  15. 15. Real Estate Plugins<br />Simple Real Estate Pack by Max Chirkov<br />Location map<br />Financial tools<br />Market Trends (Altos)<br />Schools<br />Businesses in Neighborhood – Yelp<br />Walk Score<br />Makes a great single property site<br />Install from WordPress.org plugin directory<br />
  16. 16. Simple Real Estate Pack<br />
  17. 17. Single Property site<br />Use the Simple Real Estate Plugin to create unique Single Property Sites on your own domain.<br />Great SEO<br />NO EXTRA CO$T!<br />(NOTE: Must be using WP 3.0 or above with a theme that is compliant – Not Thesis, Headspace or another modified WP Theme.) <br />
  18. 18. http://tucsonazrealestateblog.com/rosemont/<br />
  19. 19. Tweet Meme Retweet Button<br />
  20. 20. WP Greet Box<br />Shows a different message to your visitors, depending upon where they came from.<br />Reminds to subscribe to your RSS feed<br />
  21. 21. WP – Cycle <br />Use to create a rotating image gallery<br />Can link each photo to a page on your site <br />Easy to use and maintain<br />See example athttp://www.denverdwellings.comhttp://theberkshiregroup.comhttp://kristalkraft.com<br />
  22. 22. So Clean Off Your Keyboard & Start Blogging!<br />

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