Kevin rudd social networking final


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Kevin rudd social networking final

  1. 1. Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Networking sites to promote political campaign. <ul><li>Introduction to Web Technologies ACM1010 </li></ul><ul><li>By Oliver Forbes and Kristal Jericho </li></ul>
  2. 2. 1. The technology/application and explanation of how it operates.
  3. 3. <ul><li>Social networking. </li></ul>
  4. 4. Social networking. Twitter Facebook MySpace YouTube
  5. 5. 2. How it is being utilised in the area they have selected.
  6. 6. <ul><li>Kevin Rudd’s “Kevin 07” campaign. </li></ul>
  7. 7. <ul><li>Kevin Rudd’s Facebook and MySpace pages. </li></ul>
  8. 8. <ul><li> </li></ul>
  9. 9. <ul><li>Connect with Kevin Rudd </li></ul><ul><li> </li></ul>
  10. 10. <ul><li>Australian Labour YouTube Channel </li></ul><ul><li> </li></ul>
  11. 11. <ul><li>YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter account </li></ul><ul><li> </li></ul>
  12. 12. <ul><li> </li></ul>
  13. 13. <ul><li>YouTube: Prime Minister John Howard’s Pacific Highway announcement </li></ul><ul><li> </li></ul>
  14. 14. <ul><li>Tony Abbott’s Twitter </li></ul><ul><li> </li></ul>
  15. 15. <ul><li>Liberal Party of Australia website </li></ul><ul><li> </li></ul>
  16. 16. 3. Why it is being utilised and the outcomes of utilisation.
  17. 17. <ul><li>Charlie the Unicorn & Farmville </li></ul>
  18. 18. “But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  19. 19. “Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  20. 20. Social networking. Twitter Facebook MySpace YouTube
  21. 21. <ul><li>YouTube: “We’re cool already!” Kevin Rudd launches official MySpace </li></ul><ul><li> </li></ul>
  22. 22. “Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
  23. 23. Negative aspects of use of social networking sites.
  24. 24. K Rudd following porn on Twitter. <ul><li> </li></ul><ul><li>3 May 2010 </li></ul><ul><li>“ Australian Prime Minister Kevin Rudd was left red-faced after reports emerged that he followed porn sites through his official Twitter account.” </li></ul><ul><li>“ automated programme made his account auto-follow those who followed him.” </li></ul><ul><li>“ A bare-breasted woman in handcuffs, an online adult superstore and a pornographic blog were among dozens of dodgy accounts followed by the Prime Minister.” </li></ul><ul><li>“ &quot;We need to understand the platform and know how it works before using it safely - this is an example of that,&quot; she added. </li></ul>
  25. 25. “ media tart”
  26. 26. <ul><li>Social networking. </li></ul>
  27. 27. “ It’s Twitter time!” (KRudd) (KRudd)
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