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Kevin rudd social networking final

Kevin rudd social networking final






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    Kevin rudd social networking final Kevin rudd social networking final Presentation Transcript

    • Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Networking sites to promote political campaign.
      • Introduction to Web Technologies ACM1010
      • By Oliver Forbes and Kristal Jericho
    • 1. The technology/application and explanation of how it operates.
      • Social networking.
    • Social networking. Twitter Facebook MySpace YouTube
    • 2. How it is being utilised in the area they have selected.
      • Kevin Rudd’s “Kevin 07” campaign.
      • Kevin Rudd’s Facebook and MySpace pages.
      • http://www.alp.org.au
      • Connect with Kevin Rudd
      • http://www.alp.org.au/kevin-rudd/12867
      • Australian Labour YouTube Channel
      • http://www.youtube.com/user/australianlabor
      • YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter account
      • http://www.youtube.com/watch?v=qQbldYp8QOA
      • http://twitter.com/KevinRuddPM/status/2433649768
      • YouTube: Prime Minister John Howard’s Pacific Highway announcement
      • http://www.youtube.com/watch?v=Yktna2U4Wow
      • Tony Abbott’s Twitter
      • http://twitter.com/tonyabbottmhr
      • Liberal Party of Australia website
      • http://www.liberal.org.au
    • 3. Why it is being utilised and the outcomes of utilisation.
      • Charlie the Unicorn & Farmville
    • “But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
    • “Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
    • Social networking. Twitter Facebook MySpace YouTube
      • YouTube: “We’re cool already!” Kevin Rudd launches official MySpace
      • http://www.youtube.com/watch?v=iKQcSSJCU5U
    • “Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
    • Negative aspects of use of social networking sites.
    • K Rudd following porn on Twitter.
      • http://www.indianexpress.com/news/aus-pm-following-porn-via-twitter-report/614429/2
      • 3 May 2010
      • “ Australian Prime Minister Kevin Rudd was left red-faced after reports emerged that he followed porn sites through his official Twitter account.”
      • “ ..an automated programme made his account auto-follow those who followed him.”
      • “ A bare-breasted woman in handcuffs, an online adult superstore and a pornographic blog were among dozens of dodgy accounts followed by the Prime Minister.”
      • “ "We need to understand the platform and know how it works before using it safely - this is an example of that," she added.
    • “ media tart”
      • Social networking.
    • “ It’s Twitter time!” (KRudd) (KRudd)