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Kevin rudd social networking final

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  • 1. Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Networking sites to promote political campaign.
    • Introduction to Web Technologies ACM1010
    • By Oliver Forbes and Kristal Jericho
  • 2. 1. The technology/application and explanation of how it operates.
  • 3.
    • Social networking.
  • 4. Social networking. Twitter Facebook MySpace YouTube
  • 5. 2. How it is being utilised in the area they have selected.
  • 6.
    • Kevin Rudd’s “Kevin 07” campaign.
  • 7.
    • Kevin Rudd’s Facebook and MySpace pages.
  • 8.
    • http://www.alp.org.au
  • 9.
    • Connect with Kevin Rudd
    • http://www.alp.org.au/kevin-rudd/12867
  • 10.
    • Australian Labour YouTube Channel
    • http://www.youtube.com/user/australianlabor
  • 11.
    • YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter account
    • http://www.youtube.com/watch?v=qQbldYp8QOA
  • 12.
    • http://twitter.com/KevinRuddPM/status/2433649768
  • 13.
    • YouTube: Prime Minister John Howard’s Pacific Highway announcement
    • http://www.youtube.com/watch?v=Yktna2U4Wow
  • 14.
    • Tony Abbott’s Twitter
    • http://twitter.com/tonyabbottmhr
  • 15.
    • Liberal Party of Australia website
    • http://www.liberal.org.au
  • 16. 3. Why it is being utilised and the outcomes of utilisation.
  • 17.
    • Charlie the Unicorn & Farmville
  • 18. “But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  • 19. “Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  • 20. Social networking. Twitter Facebook MySpace YouTube
  • 21.
    • YouTube: “We’re cool already!” Kevin Rudd launches official MySpace
    • http://www.youtube.com/watch?v=iKQcSSJCU5U
  • 22. “Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
  • 23. Negative aspects of use of social networking sites.
  • 24. K Rudd following porn on Twitter.
    • http://www.indianexpress.com/news/aus-pm-following-porn-via-twitter-report/614429/2
    • 3 May 2010
    • “ Australian Prime Minister Kevin Rudd was left red-faced after reports emerged that he followed porn sites through his official Twitter account.”
    • “ ..an automated programme made his account auto-follow those who followed him.”
    • “ A bare-breasted woman in handcuffs, an online adult superstore and a pornographic blog were among dozens of dodgy accounts followed by the Prime Minister.”
    • “ "We need to understand the platform and know how it works before using it safely - this is an example of that," she added.
  • 25. “ media tart”
  • 26.
    • Social networking.
  • 27. “ It’s Twitter time!” (KRudd) (KRudd)