Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Network...
1. The technology/application and explanation of how it operates.
<ul><li>Social networking. </li></ul>
Social networking. Twitter Facebook MySpace YouTube
2. How it is being utilised in the area they have selected.
<ul><li>Kevin Rudd’s “Kevin 07” campaign. </li></ul>
<ul><li>Kevin Rudd’s Facebook and MySpace pages. </li></ul>
<ul><li>http://www.alp.org.au </li></ul>
<ul><li>Connect with Kevin Rudd </li></ul><ul><li>http://www.alp.org.au/kevin-rudd/12867 </li></ul>
<ul><li>Australian Labour YouTube Channel </li></ul><ul><li>http://www.youtube.com/user/australianlabor </li></ul>
<ul><li>YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter account </li></ul><ul><li>http://www.youtube....
<ul><li>http://twitter.com/KevinRuddPM/status/2433649768 </li></ul>
<ul><li>YouTube: Prime Minister John Howard’s Pacific Highway announcement </li></ul><ul><li>http://www.youtube.com/watch?...
<ul><li>Tony Abbott’s Twitter </li></ul><ul><li>http://twitter.com/tonyabbottmhr </li></ul>
<ul><li>Liberal Party of Australia website </li></ul><ul><li>http://www.liberal.org.au </li></ul>
3. Why it is being utilised and the outcomes of utilisation.
<ul><li>Charlie the Unicorn & Farmville </li></ul>
“But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with vo...
“Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston &...
Social networking. Twitter Facebook MySpace YouTube
<ul><li>YouTube: “We’re cool already!” Kevin Rudd launches official MySpace </li></ul><ul><li>http://www.youtube.com/watch...
“Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
Negative aspects of use of social networking sites.
K Rudd following porn on Twitter. <ul><li>http://www.indianexpress.com/news/aus-pm-following-porn-via-twitter-report/61442...
“ media tart”
<ul><li>Social networking. </li></ul>
“ It’s Twitter time!” (KRudd) (KRudd)
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Kevin rudd social networking final

  1. 1. Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Networking sites to promote political campaign. <ul><li>Introduction to Web Technologies ACM1010 </li></ul><ul><li>By Oliver Forbes and Kristal Jericho </li></ul>
  2. 2. 1. The technology/application and explanation of how it operates.
  3. 3. <ul><li>Social networking. </li></ul>
  4. 4. Social networking. Twitter Facebook MySpace YouTube
  5. 5. 2. How it is being utilised in the area they have selected.
  6. 6. <ul><li>Kevin Rudd’s “Kevin 07” campaign. </li></ul>
  7. 7. <ul><li>Kevin Rudd’s Facebook and MySpace pages. </li></ul>
  8. 8. <ul><li>http://www.alp.org.au </li></ul>
  9. 9. <ul><li>Connect with Kevin Rudd </li></ul><ul><li>http://www.alp.org.au/kevin-rudd/12867 </li></ul>
  10. 10. <ul><li>Australian Labour YouTube Channel </li></ul><ul><li>http://www.youtube.com/user/australianlabor </li></ul>
  11. 11. <ul><li>YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter account </li></ul><ul><li>http://www.youtube.com/watch?v=qQbldYp8QOA </li></ul>
  12. 12. <ul><li>http://twitter.com/KevinRuddPM/status/2433649768 </li></ul>
  13. 13. <ul><li>YouTube: Prime Minister John Howard’s Pacific Highway announcement </li></ul><ul><li>http://www.youtube.com/watch?v=Yktna2U4Wow </li></ul>
  14. 14. <ul><li>Tony Abbott’s Twitter </li></ul><ul><li>http://twitter.com/tonyabbottmhr </li></ul>
  15. 15. <ul><li>Liberal Party of Australia website </li></ul><ul><li>http://www.liberal.org.au </li></ul>
  16. 16. 3. Why it is being utilised and the outcomes of utilisation.
  17. 17. <ul><li>Charlie the Unicorn & Farmville </li></ul>
  18. 18. “But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  19. 19. “Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
  20. 20. Social networking. Twitter Facebook MySpace YouTube
  21. 21. <ul><li>YouTube: “We’re cool already!” Kevin Rudd launches official MySpace </li></ul><ul><li>http://www.youtube.com/watch?v=iKQcSSJCU5U </li></ul>
  22. 22. “Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
  23. 23. Negative aspects of use of social networking sites.
  24. 24. K Rudd following porn on Twitter. <ul><li>http://www.indianexpress.com/news/aus-pm-following-porn-via-twitter-report/614429/2 </li></ul><ul><li>3 May 2010 </li></ul><ul><li>“ Australian Prime Minister Kevin Rudd was left red-faced after reports emerged that he followed porn sites through his official Twitter account.” </li></ul><ul><li>“ ..an automated programme made his account auto-follow those who followed him.” </li></ul><ul><li>“ A bare-breasted woman in handcuffs, an online adult superstore and a pornographic blog were among dozens of dodgy accounts followed by the Prime Minister.” </li></ul><ul><li>“ &quot;We need to understand the platform and know how it works before using it safely - this is an example of that,&quot; she added. </li></ul>
  25. 25. “ media tart”
  26. 26. <ul><li>Social networking. </li></ul>
  27. 27. “ It’s Twitter time!” (KRudd) (KRudd)

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