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Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group
 

Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group

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Barbara Jones, CEO of Blissful Media Group presented this talk as a sponsored pre-conference workshop for the 2013 Marketing 2 Moms Summit in Chicago.

Barbara Jones, CEO of Blissful Media Group presented this talk as a sponsored pre-conference workshop for the 2013 Marketing 2 Moms Summit in Chicago.

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    Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group Presentation Transcript

    • Engaging Layers of Social Mom Influencers Presented By: Barbara Jones, CEO @BlissfulMediaGr @barbarajones #M2Moms
    • #M2Moms @BlissfulMediaGr @BarbaraJones How we mix it up… Who We Are
    • Engaging social media mom influencers is no piece of cake.
    • Key Ingredients
    • #M2Moms @BlissfulMediaGr @BarbaraJones TRUST
    • #M2Moms @BlissfulMediaGr @BarbaraJones of consumers trust recommendations from “friends” and family above all other forms of advertising* *Nielson  
    • #M2Moms @BlissfulMediaGr @BarbaraJones
    • #M2Moms @BlissfulMediaGr @BarbaraJones TIERS
    • #M2Moms @BlissfulMediaGr @BarbaraJones Top Tier  
    • #M2Moms @BlissfulMediaGr @BarbaraJones Power Middle   High-Performing Content 10x more engagement   100x marketing cost reduction *SocialChorus *Social Chorus
    • #M2Moms @BlissfulMediaGr @BarbaraJones 54% of consumers agree… …the smaller the community the greater the influence.  TechnoratiMedia, 2013 #M2Moms  @BlissfulMediaGr    @BarbaraJones    
    • #M2Moms @BlissfulMediaGr @BarbaraJones Peer Network   500 billion impressions generated about products and services through social media in 2011 Forrester
    • #M2Moms @BlissfulMediaGr @BarbaraJones Peer Network   YET, more than 90% of brand-related conversations still take place offline. Keller Fay, October 2013  
    • #M2Moms @BlissfulMediaGr @BarbaraJones TYPES
    • #M2Moms @BlissfulMediaGr @BarbaraJones Celebrity Moms
    • #M2Moms @BlissfulMediaGr @BarbaraJones Mom Bloggers
    • #M2Moms @BlissfulMediaGr @BarbaraJones Social Media Moms Courtney Whitmore Cheryl Sousan Liz Gumbinner Jordan Ferney 12,000 Followers 33,000 Followers 389,000 Followers 33,000 Followers 38,000 Likes 47,000 Likes 49,000 Likes 47,500 Likes 39,000 Followers 173,000 Followers 66,000 Followers 675,000 Followers Forbes Top 25 Working Moms
    • #M2Moms @BlissfulMediaGr @BarbaraJones Social Media Moms Mindy McKnight CuteGirlsHairstyles.com Founded 2008 700K Monthly Unique Visitors 2.4 M Monthly Page Views 37K 39K 155K 411K 20K Likes 150+ comments/ image
    • #M2Moms @BlissfulMediaGr @BarbaraJones Social Media Moms Mindy McKnight CuteGirlsHairstyles.com Founded 2008 700K Monthly Unique Visitors 2.4 M Monthly Page Views 1.5 M 2.75 M subscribers uniques/mo 12 M 232 M views/mo views to date
    • #M2Moms @BlissfulMediaGr @BarbaraJones WOM MOMs
    • #M2Moms @BlissfulMediaGr @BarbaraJones Word of mouth marketing produces 2.1 billion brand impressions daily on consumers. Keller Fay Group, October 2013
    • #M2Moms @BlissfulMediaGr @BarbaraJones TACTICS
    • #M2Moms @BlissfulMediaGr @BarbaraJones What’s the best mix of activations? Brand Ambassadors Contests & Sweeps Blog Post Series Twitter Party Evangelist Seeding In-Home Parties Influencer Event Sponsorship
    • #Fail TECHNORATI 2013 Digital Influence Report -My Time is Free -Brands Not Listening -Irrelevant Pitches -Poor Communication -Negotiating Rates -Untimely Payments
    • #M2Moms @BlissfulMediaGr @BarbaraJones TIMING
    • #M2Moms @BlissfulMediaGr @BarbaraJones Know when to engage each influencer type & tier to maximize results
    • #M2Moms @BlissfulMediaGr @BarbaraJones BlissDom  Event  Sponsorship   Connect with Influencers & Amplify Message Network Partnership & Content Distribution Content Creation with Influencers
    • #M2Moms @BlissfulMediaGr @BarbaraJones Event Sponsorship + Asset Creation Network Partnership + Content Distribution Partner w/ Influencers + Amplify message
    • #M2Moms @BlissfulMediaGr @BarbaraJones TEAMING UP
    • #M2Moms @BlissfulMediaGr @BarbaraJones “Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you.” Amanda Maksymiw @amandamaks
    • Involve influencers in the creative process #M2Moms @BlissfulMediaGr @BarbaraJones Timing: Who to Engage and When Tactics for Engaging Influencers
    • #TASTY Teaming Up Timing Tactics Types Tiers Trust #M2Moms @BlissfulMediaGr @BarbaraJones
    • Thank You!   For  more  info,  contact:  Barbara  Jones,  CEO  |  Barbara@blissfulmediagroup.net  |  @BarbaraJones   BlissfulMediaGroup.net One2OneNetwork.com