Aaker rethinking brands

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Aaker rethinking brands

  1. 1. THE DRAGONFLY EFFECT
  2. 2. Dear Friends,Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute MyelogenousLeukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a SiliconValley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught
  3. 3.
  4. 4. THE DRAGONFLY EFFECT
  5. 5. •• • • • • • • • • • • • • • Rudd and Aaker (2012)
  6. 6. Rudd and Aaker (2012)
  7. 7. Rudd and Aaker (2012)
  8. 8. Rudd and Aaker (2012)
  9. 9. Rudd and Aaker (2012)
  10. 10. Rudd and Aaker (2012)
  11. 11. THE DRAGONFLY EFFECT
  12. 12. THE DRAGONFLY EFFECT

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