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Aaker rethinking brands

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  • 1. THE DRAGONFLY EFFECT
  • 2. Dear Friends,Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute MyelogenousLeukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a SiliconValley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught
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  • 4. THE DRAGONFLY EFFECT
  • 5. •• • • • • • • • • • • • • • Rudd and Aaker (2012)
  • 6. Rudd and Aaker (2012)
  • 7. Rudd and Aaker (2012)
  • 8. Rudd and Aaker (2012)
  • 9. Rudd and Aaker (2012)
  • 10. Rudd and Aaker (2012)
  • 11. THE DRAGONFLY EFFECT
  • 12. THE DRAGONFLY EFFECT