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  • One of the hottest topics around data center today is the Software Defined Network (SDN) and SDN is a buzzword heard often in the media.There are many and varied opinions and philosophies around ‘What is SDN?” As depicted here, if you ask 10 different people, you will get 10 different answers. The claims of what SDN can provide are pervasive across the press, heard at technical events and read in blogs.
  • Do you realize the number of service & technologies running on your network .. ? The network is the backplane and interconnect of the many applications and services provided to business end users – everything from critical business applications like SAP to executing the doors for employee badge readers. It is all running on the network – the network is the bloodstream of your business. When the network was originally built, many of today’s technologies had not been developed. As technologies have evolved, so have Cisco’s network capabilities. Cisco has continued to innovate a resilient, adaptable, and robust network. The creation of an infrastructure that is scalable, intelligent, and ready to support the demands and applications, while protecting customer investments, is essential. Cisco is the leader in networking and has developed & evolved the network by:anticipating the technology trendspredicting market transitions understanding needs of customersleveraging experience, knowledge and networking expertise to develop unified platform to deliver to this evolved environmentSDN is the latest technology in this continuing evolution and provides further opportunity for Cisco to innovate and continue to lead the way. Cisco Open Networking Environment (ONE) provides a solid platform to leverage the strong integrated physical & virtual network environment, consistently, securely, and scalable to customer’s requirements today and in the future.
  • Let’s talk about why SDN appears to be a quick and easy solution to what customers may be seeking … What is being proposed by the Software-only start ups is almost about a data center ‘nirvana’ for IT, including: Remove physical networking as the “barrier” to the cloudReproduce and automate the overlay networkPlace and move any workload, anywhereSecure tenant isolation on a shared physical networkEnable Network ScalabilityOpEx improvement by simplifying the physical network and reducing staffCapEx improvement by providing hardware independence and commoditization
  • The Evolving Network presents the big picture of what network and data center managers are confronted with every day as the environments grow increasingly more complex & challenging to manage, both from a technical and cost perspective. There is so much added connectivity and management required from the implementation of additional applications and services, including video / voice / storage / data deluge / and more .. Customers want it “EASY & SIMPLE” and they want it “FAST! “ Although “Easy & Simple” and “Fast” are their key goals and wishes, this becomes more customer minds and requests usually bring them altogether with “Cost Effectiveness” and “Supportability” of the already existing environments and application’s processes.
  • Cisco provides a holistic approach to our Unified Data Center platform and extends to our SDN strategy – a comprehensive strategy and the industry’s broadest approach to network programmability and open networking. It embraces a vision of making networks more open, more programmable, and more application aware, bringing together integration between hardware & software, consistency across physical & virtual networks and continue to blur the boundaries between network and compute.The relationship between network software, management and ASIC's is more important than ever.  There are certain applications that will require the implementation of functions directly on silicon for speed, delay, feature or performance reasons, maybe some that will need all four.  Cisco has a long history of developing our ASIC's to meet our evolving customer demands.  As we work with our customer, we will identify industry trends sooner and in developing our technology solution, we will be able to determine which functions are best placed in software, hardware or management planes.  This will allow highly flexible networks that can meet the increasing change in applications and customer demands.  While merchant silicon will meet the needs of single generation network applications, and Cisco will use this as needed, we will ensure that we use industry leading ASIC development in concert with software, controllers, open interfaces and management to deliver network infrastructure that provides value to our customers' business needs.Hardware – In early phases of convergence whether SNA-IP or Voice over IP a physical network was removed/replaced. SDN still requires a robust physical infrastructure in order to operate upon.ASICs – Cisco will use merchant Silicon from time to time both tactically and opportunistically however, we also provide our customers innovation via our ASIC strategy to deliver high performing and advanced capabilities at line rate.SW – Cisco has 25 years of networking innovation in Cisco IOS and now 10 years of innovation in NX-OS which is pervasive in Cisco’s Data Center Infrastructure offerings which span the server through the layers of the Data Center Network and into the storage network. This SW is tightly integrated with our Silicon and our Hardware to provide a feature rich purpose built Data Center Operating System.Management – as The goal of SDN is about simplification and automation Cisco’s investments in API development along with management that interfaces with these robust API’s allows us to Manage and automate these next gen Data Center environments in a robust and scalable manner.Services & Support – as part of the overall solution Cisco and its partners offer our customers, world class service and support organizations to develop, deploy and support these critical infrastructures on a global scale.As our customers initially approach SDN, it is important to understand that Cisco’s customers’ requirements vary greatly depending on their use case – SPs vs Enterprise vs massively scalable data centers or building cloud infrastructure.
  • For our customers, it’s not about deploying VM’s, it’s about deploying applications and services that run on top of VM’s and/or bare metal servers.Custom Silicon allows us to innovate- We have been doing this for 25 yearsTie the application into the silicon for high performanceSW only approaches – No benefit without integration with the hardware. We’ve been there and many already tried that. Examples … -RouteD, GateD- MS Steelhead/RRASCustom + Merchant ASICs:- We use Merchant ASICs tactically and opportunistically – No constraints.Innovation mainly comes in custom ASICs – analytics, next gen features, etc.All the services & technologies in the ‘Evolving Network’ (slide 2) – there is so much relying on the network to support as critical components of our customers’ business. We don’t have the luxury to look at this from a single lens – Cisco has to take a holistic approach.
  • Whereas the software-only start-ups are focusing on the virtual overlay within the data center, Cisco’s holistic approach to both the Data Center and the network is end-to-end. Cisco’s SDN approach via Cisco ONE is comprehensive and pervasive, not only within the Data Center across the breadth of the network, including the Data Center Campus Network, WAN, SP NGN Network, SP Video to the Home, and SP ConnectivityAgain, Cisco does not view your network from one lens in the data center, but includes a holistic view of data center and across the entire network that includes all the supported services and technologies – north & south, east & west …
  • Cisco ONEEvolutionary step for networking: Broad Programmatic Solutions for multiple customer needs; much stronger than the competition out there such as Nicira (Overlay Technology) given breadth of solutions. Centered around delivering open, programmable environment for real-world solutions & offeringsNo one-size-fits-allAPIs – software interfaces on systemsNetwork both Physical & Virtual for Customer NeedsSupport the Agility of Cloud - Network Virtualization, Agents/ControllersJoint evolution with industry and academia Technology-agnosticNot predicated on a particular technology or standardDraw from existing technologies and industry standardsDelivered as incremental functionality; customer demands for integration & Interoperability.Many customers will use hybrid implementationsBuild upon existing infrastructure with investment protectionHarvest Network Intelligence through deep “full-duplex” programmatic access to Cisco devices and softwareRich-set of APIs, development kits across IOS and NX-OSTie-in into analytics, policy engines and orchestrationExplore emerging technologies through joint partnerships with industry, academia and standards-bodiesEarly stage SDN/OpenFlow controllers and agentsOpenStack for cloud computingDeliver consistent operational experience for different use-cases Overlay network virtualization solutions, video, IaaS etc. Strong synergy between network and compute environmentsTraining, developer portals and advanced services
  • Ultimate mission of the Data Center is to provide services to its customers & users and this is accomplished by the applications running on top of the Data Center infrastructure. At the very same time, the network is the common infrastructure touching all the applications and those define the business requirements to be translated by the network on the Data Center policy(ies) for applications to run faster, better and secure.The Cisco Open Network Environment (ONE) just makes it even more powerful because Cisco now brings full network programmability and visibility to the picture, between other benefits. This alone allows Analytics tools to leverage and process the data being generated from the network (such as statistics and events as well as objects for oriented programming) to increase the intelligence towards the inputs being consumed by the business applications. Meanwhile, the Data Center admins can then have a much easier and faster IaaS (infrastructure as a service) environment as all the applications workflows + infrastructure orchestration needs can leverage the open programmability of the Network.This endless cycle of Data Center operations optimization is only possible by the policies generated by the Cisco ONE powered network which ultimately touch all the 4 big Data Center areas while granting application, network and security consistency.
  • This is a high level overview of the progression (not a comprehensive list) and includes just a sampling of some of our previous innovations as we continue to build towards an application determined automated infrastructure.
  • Scalable infrastructure that is programmable (onePK)Preserve security posture for programmable environmentsConsistency of Physical and Virtual (onePK, OpenStack, VXLAN gateway)Multiple-hypervisor (VMware, Microsoft, Citrix, RedHat)Standards based (OpenStack, OpenFlow, VXLAN..)
  • Take a few minutes to review the valuable resources available to our customers to learn more about Cisco solution for the SDN evolution – Cisco Open Network Environment (ONE)
  • We continue to hear strong endorsements of Cisco’s integrated physical & virtual approach. This references an article in Barron’s Tech Trader Daily quoting Brian Modoff validating Cisco’s technology strategy and acknowledges the inadequacies of a virtual only approach. Reference (highlighted on slide): Barron’s Tech Trader -‘CSCO: Soft Network an Opportunity, Not Threat, Says Deutsche’ – Ref: http://blogs.barrons.com/techtraderdaily/2012/12/18/csco-soft-network-an-opportunity-not-threat-says-deutsche/Reference point: Barron’s Tech Trader – Dec 6, 2012‘CSCO: Soft Networking Threat Overblown, Says Credit Suisse’ – Link: http://blogs.barrons.com/techtraderdaily/2012/12/06/csco-soft-networking-threat-overblown-says-credit-suisse/Credit Suisse‘s networking equipment analyst Paul Silverstein today writes that the movement to replace networking equipment with so-called software-defined networking has been “greatly exaggerated” as a threat to Cisco Systems (CSCO) and Juniper Networks (JNPR) and other traditional vendors, and that it is in fact “more distant and limited than what appears to be the current view held by most members of the investments.
  • Let’s talk about why SDN claims to be a quick and easy solution to what customers may be seeking … What is being proposed by the Software-only start ups is almost about a data center ‘nirvana’ for IT, including: Remove physical networking as the “barrier” to the cloudReproduce and automate the overlay networkPlace and move any workload, anywhereSecure tenant isolation on a shared physical networkEnable Network ScalabilityOpEx improvement by simplifying the physical network and reducing staffCapEx improvement by providing hardware independence and commoditization
  • There is a lot that the Software-Only solution providers are not disclosing to customers that are obstacles that will need to be taken into consideration: Reduced Visibility: overlay tunneling methods create obscurity for network admins who need visibility into network utilization characteristics. With the overlay only solution, the applications communication run on a software-based tunnel that is sourced on a server and its destination is another server; hence, there is no physical network interaction (as per these start up proposals).   This brings the reduced visibility to the picture as the application runs now as “ships in the night” when it comes to network performance, latency, statistics, etc. How can an application claim further bandwidth or lower latency if it doesn’t get to see what’s going on, what’s available as capacity to use, and if a big issue is about to happen to their traffic as they are now blind to network analytics. This is represented by the right bubble on the cars diagram (no lights on my dashboard, although smoke is still there)Difficult to Troubleshoot: decoupling the overlay from the physical network means troubleshooting is much more difficult. It’s a direct effect from the “ships in the night effect”explained before, and gets worse due to the reduce visibility.  You barely see it and, even if you do, the missing integration with the physical network prevents you to troubleshoot on the root causeLack of Compliance Certifications: decoupled layers create compliance conformance nightmare.It may have different meanings for Enterprise and SP customers.From Enterprise customer perspective, it’s straight forward as some regulations and certifications (like HIPPA, PCI, etc.) requires visibility, troubleshooting and security capabilities that pure software overlay models can’t provide.  Net-net:  an environment where compliance is mandatory is a space where pure software overlay doesn’t have a place. On the other hand, from an SP standpoint, compliance can have an additional meaning to the regulatory aspect mentioned for Enterprise, and that basically refers to the “managed services” that some SPs create to offer to their customers. In this case, some SPs indeed have software overlay only compliance for their services, but they still suffer from reduced visibility and hard to troubleshoot, which goes directly against to their SLA model at SPs.   That’s why many of the SP services based on virtual overlays only are on the cloud space where the SLAs are not as strict as it’s on the normal networking contracts.Security Challenges: The more control points and overlay layers there are, the harder security hardening is. The first aspect it relates to is the reduced visibility fact.   As you don’t see the underlay infrastructure, one won’t see an attack targeting the application on the overlay too.  Another perspective is that virtual overlays are basically an overlay, so the security aspect of networking is out of the overlay scope, so it assumes that some integration with the “external world” where end-users are would be needed via an integration with the physical networking world. Moreover, the security policies are required to be the same for all workloads within the Data Center (usually do the regulations, hence the compliance point on last bullet) therefore the implementation mechanisms must support physical and virtual networking, which is not the case with competitors overlays (but can somehow be the case with our Nexus 1000v) Net-net - software only virtual overlays:Do not provide seamless security policy implementation between physical and virtual networking assets;Have no-go on mission critical environments where regulations and compliance is required (ex.: HIPPA, PCI, some federal, etc.)Does not have visibility of the underlay physical network for simple troubleshooting or performance, QoS, latency, bandwidth, etc. tuning (“ships on the night”  effect);
  • Our customers continue to look for points of differentiation in their markets, the network continues to play a vital role in enabling businesses to adopt new technologies and applications to help them grow. The creation of an infrastructure that is scalable, intelligent, and ready to support the demands and applications of today and tomorrow, while protecting customer investments, is essential.  Organizations and Service providers are experiencing a data deluge brought on by a number of growing trends including faster residential connectivity, cloud computing, virtualization, and workload mobility. We also see an exponential increase of video traffic and rich media applications and users bringing their own devices such as tablets and smart phones into the work environment which in return increases security challenges of IT. All of these are driving significant change in information technology and Enterprises and Service Providers are now asking, “Is my network really ready to meet these new challenges?”  They understand that the impact of some of these mega trends is not going to be silo’d but have a ripple effect across their entire organization. They have to deal with this proactively, as it can adversely impact their business. So they are looking at CAPACITY PLANNING (on their ability to maximize capacity, performance, scale, bandwidth considerations), REDUCING COMPLEXITY (i.e. not just throwing bandwidth at the problem, but being focused on driving infrastructure efficiency, making deployments more simpler , and thirdly COST REDUCTION, i.e. not just look at CAPEX, which has some benefits, but looking at lowering their TCO strongly considering cost reduction with operational efficiency. So each IT will have to understand if their network is ready for these mega trends.
  • The Evolving Network presents the big picture of what Network and Data Center managers are confronted with every day as the environments grow increasingly more challenging to manage, both from a technical and cost perspective. There is so much added connectivity and management required from the implementation of additional applications and services, including video / voice / storage / data deluge / and more .. Customers want it “EASY & SIMPLE” and they want it “FAST! “ Although “Easy & Simple” and “Fast” are they key goals and wishes, this becomes more customer minds and requests usually bring them altogether with “Cost Effectiveness” and “Supportability” of the already existing environments and application’s processes.
  • Cisco provides a holistic approach to our Unified Data Center platform and extends to our SDN strategy – a holistic strategy and the industry’s broadest approach to to network programmability and open networking. It embraces a vision of making networks more open, more programmable, and more application aware, bringing together integration between hardware & software, consistency across physical & virtual networks and continue to blur the boundaries between network and compute.As our customers initially approach SDN, it is important to understand that Cisco’s customers’ requirements vary greatly depending on their use case – SPs vs Enterprise vs massively scalable data centers or building cloud infrastructure.
  • The slide represents the suggested “One Enterprise” architecture, in addition, the build order represents a possible implementation roadmap which gradually modifies exiting Cisco products/modules to support the new architecture and show consistency to our customers.Builds:[0] Current Cisco OfferingIn the green layer we show our existing product portfolio (switches, AP, FW, routers, UCS, etc.)[1] Current ArchitectureAll products run on dedicated a common ASIC platform which provides unmatched performance, security, DPI capabilities, QoS mechanisms, etc. and run on the most comprehensive & sophisticated OS to date (iOS XE) which implements many of the features that differentiate Cisco such as routing protocols, VPN technology, NBAR2, TrustSec etc.In addition, we provide a single pane of glass for managing & policing the network through PRIME/ISE (one Mgmt./one policy).[2] Introducing the Network Operating SystemISE & PRIME are the first step towards our goal of shifting from “discrete boxes management” to a more centralized control of the network. The nOS would become an extension of the existing iOS (residing in a central location on the network) and provision the following services:Provision L2-L7 end-to-end services and executes the desired network topology by configuring the underplaying network elements ANDCollect state information from network elements and builds a global logical view of the network (feeding the info the PRIME/ISE infrastructure) ANDProvide a Common interface for future control apps to interact with the network elements serving as an abstraction layer…NOTE: Today the ONE Controller is a software platform that serves as an interface between network hardware in one direction (southbound) and third-party applications (northbound) so it already connects between the two layers (devices & applications) - we suggest it preserves it role and expand to enable other nOS functionalities. [3] Introducing OnePKIn addition, OnePK is (which today serves as the northbound interface with One controller) designated to become a Developer Kit to on-top of nOS - which provides an abstraction layer of the underlying network (differentiating it from OpenFlow which provides App-Device interface). This will provide the following benefits for partners, customers and other 3rd party developers: FASTER APP DEVELOPMENTthe developer will not have to handle each device type but rather concentrate on the business needs of the control app as the nOS will handle individual configuration of devices.the nOS reveals a common API to transmit network topology (basically a graph), locations of users, hosts and services including all bindings between names and addresses – enabling the control programs to deal with logical entities rather than with low level information such as IP address or ports.SECURITY & STABILITY – The control app will not access devices directly but ONLY through the nOS which provides orchestration services –eliminating contradictions and setting priorities between different control programs and human settings.Control Apps could handle: Cloud services (Cloud Connectors), Security, Mobility (location), App specific (WebEx), etc.[4] Cisco NetStore"NetStore" a marketplace for Cisco, Certified Partners / 3rd parties to offer NetApps to modify network behavior/add new services in a “click of a button” and "pay as they grow" .[5] Programmable Data PlaneFinally, rolling out a new class of Network Devices – completely Programmable, running a new “thin” iOS and based on a new line of programmable Cisco ASICs – very reliable devices and iOS, high availability and performance.[6] Summary – easier and faster to deploy LoB Apps"One Enterprise" architecture postulates a self-provisioning, self-healing network which will enable enterprises to expand their LoB Apps while:Reducing TCO – Simpler to operate network (program controlled), outsource maintenance (nOS as a service - recurring revenue model)reduced TTM for deploying LoB Apps and services (NetStore) Reduced Costs - Pay as you growAn enhanced and complete SDN vision as it facilitates the development of control programs, as the programmer is agnostic to the underlying network elements.Strengthen Cisco's positioning as a software providerNetStoreGenerate revenues from selling Control Programs / % from 3rd party programsAnnual developer license feeControl App approval fee (prior to publishing)Generate revenues from certifying developers / partners – Cisco Certified Network Developer…Provide nOS test environments for developers (simulators, etc…) Professional services - Generate revenues from selling Developer hours
  • Our customers continue to look for points of differentiation in their markets, the network continues to play a vital role in enabling businesses to adopt new technologies and applications to help them grow. The creation of an infrastructure that is scalable, intelligent, and ready to support the demands and applications of today and tomorrow, while protecting customer investments, is essential.  Organizations and Service providers are experiencing a data deluge brought on by a number of growing trends including faster residential connectivity, cloud computing, virtualization, and workload mobility. We also see an exponential increase of video traffic and rich media applications and users bringing their own devices such as tablets and smart phones into the work environment which in return increases security challenges of IT. All of these are driving significant change in information technology and Enterprises and Service Providers are now asking, “Is my network really ready to meet these new challenges?”  They understand that the impact of some of these mega trends is not going to be silo’d but have a ripple effect across their entire organization. They have to deal with this proactively, as it can adversely impact their business. So they are looking at CAPACITY PLANNING (on their ability to maximize capacity, performance, scale, bandwidth considerations), REDUCING COMPLEXITY (i.e. not just throwing bandwidth at the problem, but being focused on driving infrastructure efficiency, making deployments more simpler , and thirdly COST REDUCTION, i.e. not just look at CAPEX, which has some benefits, but looking at lowering their TCO strongly considering cost reduction with operational efficiency. So each IT will have to understand if their network is ready for these mega trends.
  • Scalable infrastructure that is programmable (onePK)Preserve security posture for programmable environmentsConsistency of Physical and Virtual (onePK, OpenStack, VXLAN gateway)Multiple-hypervisor (VMware, Microsoft, Citrix, RedHat)Standards based (OpenStack, OpenFlow, VXLAN..)

Jh ks americas cisco one simple slide deck Jh ks americas cisco one simple slide deck Presentation Transcript

  • © 2013 Cisco and/or its affiliates. All rights reserved. 1Making Networks Flexible, Programmable, andApplication-AwareChris JacksonDSE, Connected Architecture Partner Organizationwwwin.cisco.com/go/oneMAY 2013
  • © 2013 Cisco and/or its affiliates. All rights reserved. 2Why SDN? Why Now?-Evolving Network-Customer Needs-Existing ProblemsWhat IS SDN?- What is it vs what it is NOT- Definitions- Openflow/Openstack- API-Cloud Computing
  • © 2013 Cisco and/or its affiliates. All rights reserved. 3Evolving SDN:tacklingstrategic, technology, and operationalchallengesNETWORKWORLDSDN revolution orevolution: Impacton the IT managerGoogle revampsnetworkswithOpenFlowWeshare a more pragmatic view, noting Cisco(for example)is likely to view SDN as a TAM expansionopportunity…Deutsche Bank Research Note“JedaNetworksproposesyet anothersoftware-definedoptionfor the data center”SDN
  • © 2013 Cisco and/or its affiliates. All rights reserved. 4SNA over IPVoiceover IPInlinePowerStorageNetworkingNetworkVirtualizationUnifiedAccessUnified FabricUnifiedComputingThe NetworkOpen NetworkEnvironmentSDNBig DataSecurityStorageVideo VoiceTECHNOLOGIES HITTING THE NETWORKCISCO INNOVATIONS
  • © 2013 Cisco and/or its affiliates. All rights reserved. 5Box by Box:Lack of Network-WideAbstractionServices Tightly Coupledto Network ElementsToo Complex!
  • © 2013 Cisco and/or its affiliates. All rights reserved. 6Applications asthe NormCentralized Point ofControlProgrammableAutomationEASY andSIMPLEFAST!CostEffectiveandResilient
  • © 2013 Cisco and/or its affiliates. All rights reserved. 7Professional Services + Technical SupportIntegrated Network FoundationThe Power of an Integrated SystemASICs Software ManagementHardware
  • © 2013 Cisco and/or its affiliates. All rights reserved. 8Professional Services + Technical SupportIntegrated Network FoundationASICs Software ManagementHardwareIntegrated Physical and VirtualThe Power of an Integrated System
  • © 2013 Cisco and/or its affiliates. All rights reserved. 9START-UPS’INITIALFOCUSCISCO’S FOCUSDataCenterAutomation of Network Control and Configuration
  • © 2013 Cisco and/or its affiliates. All rights reserved. 10Bringing the Network Closer To ApplicationsHardware + SoftwareIntegrated Physical + VirtualNetwork + ComputeaPlatformAPIsControllersand AgentsIntegratedNetworkOverlaysApplicationswww.cisco.com/go/one
  • © 2013 Cisco and/or its affiliates. All rights reserved. 11Policy(Application + Network + Security)ServicesOrchestrationAnalyticsApplicationsNetworkWorkflow and IntentProgrammabilityNetworkIntelligence, GuidanceStatistics, States,Objects and EventsHarvest NetworkIntelligence and SecurityProgram for OptimizedExperience
  • © 2013 Cisco and/or its affiliates. All rights reserved. 12
  • © 2013 Cisco and/or its affiliates. All rights reserved. 13Nexus1000vVN Tag/Control PaneCentralizationJoined OpenNetwork FoundationPhase 1(< 24 Months)ONE Controller(TAP/Custom Routing)Ultra-Density 10/40GE(Nexus 6000)Phase 3NowonePKVXLAN Industry-StandardInnovation LargelyDriven by CiscoPhase 2(< 12 Months)VXLAN/NVGREHardwareNexus Multi-TenantCloud FabricSpine Leaf ArchitectureRolloutPhase 4(> 12 Months)ACIN = Application Centric Intelligent Network(application determined automated infrastructure)Phase 5(> 18 Months)IntercloudMulti-HypervisorProject Daylight
  • © 2013 Cisco and/or its affiliates. All rights reserved. 141 Cisco ONE is broader than SDN and OpenFlow, OpenStack, NetworkOverlays2 Does not compromise security, compliance3Consistency across physical and virtual environmentsFull visibility to enforce business application policies,compliance, auditing and performance management4 Heterogeneous (Multi-hypervisor, multi-protocol, multi-layer)5 Open standards + Cisco innovations
  • © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Internal Circulation Only 15Thank you.