Twitterguide2010 100621083337-phpapp01

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Twitterguide2010 100621083337-phpapp01

  1. 1. 1 twitter guide
  2. 2. contents ■ What Is Twitter? ■ Effect Of Twitter ■ Why Use Twitter? ■ Setting Up An Account ■ Sending A Tweet ■ Searching Twitter ■ URL Shortening ■ Replying (@) ■ Direct Messages (D) ■ Retweeting (RT or retweet) ■ Hashtags (#) ■ Trending Topics ■ Follow Friday ■ Promote Your Page ■ Twitter Etiquette ■ Minimise Risks ■ Tools ■ Useful Links
  3. 3. what is twitter? ■ It’s an instant messaging or micro blogging service ■ 140 characters to tell friends or followers what you are doing ■ 3 ways to send a tweet ■ Web browser ■ Mobile phone ■ Twitter application ■ Your tweet is shown ■ On your profile page ■ On the homepage of your followers ■ On the Twitter public timeline
  4. 4. effect of twitter ■ Twitter has amplified the amount of conversations about brands ■ More connections ■ More conversation ■ Unlike Facebook, Twitter has also made those conversations publicly accessible ■ Twitter provides powerful insight for brands
  5. 5. why use twitter? ■ Twitter’s own site attracted 73.5 million unique individuals in January 2010 ■ Twitter is a valuable marketing tool ■ You can use it to: ■ Drive traffic to your website ■ Raise awareness of your brand ■ Promote your news and content ■ Monitor brand conversations ■ Provide help and feedback to your customers ■ And find new customers ■ Amazon, o2 and Lastminute are just some of the major companies using Twitter to build their brand online
  6. 6. setting up an account ■ It’s free to sign up ■ Go to http://twitter.com ■ Follow instructions on how to set up your profile ■ Use your brand name ■ Add a brief bio ■ Add a recognisable logo ■ Include a link to your website ■ Create a customised wallpaper with your website addresses
  7. 7. sending a tweet ■ 140 characters to use ■ Type your message ■ Click update ■ Simple as that!
  8. 8. searching twitter ■ To see what conversations people are having about your brand (and keywords) enter them into http://search.twitter.com
  9. 9. URL shortening ■ As you only have 140 characters to use you may need to shorten the URL you want to share ■ Bit.ly and tr.im are just some of the URL shortening sites available ■ Paste in the URL and click shorten ■ These tools have the added benefit that they track click numbers
  10. 10. replying (@) ■ Any Twitter update that begins with @username is considered a reply ■ Starting your tweet with @username means you’re directing your tweet at a specific person ■ To reply to someone’s tweet click the swoosh button ■ Or put the @symbol at the front of their username and start typing ■ Even if they are not following you they will still see your message, along with everybody else ■ Click @username on your homepage to see if someone has directed a tweet at you
  11. 11. direct message (D) ■ In addition to public updates and @replies, Twitter allows you to send direct messages ■ You can only send private message to a person who is following you ■ There are 4 ways you can send a direct message ■ The message link on the profile page ■ The reply icon attached to messages in your direct message inbox ■ The drop down box on the direct message inbox page ■ The status update box by typing D+username+message
  12. 12. retweeting (RT or retweet) ■ Retweeting is taking a message someone else has posted and repeating it to your followers ■ Click the Retweet icon to do this (see below) ■ Retweets indicate quality ■ Retweeting someone can increase their reputation and followship ■ If someone retweets you more than once you should thank them
  13. 13. retweeting (RT or retweet) ■ To see if you have been retweeted click the Retweets button on your Twitter homepage ■ See what they are retweeting - is it a funny comment, a link to a serious article? ■ Think about doing more of these popular tweets
  14. 14. hashtags (#) ■ # tags help group and share information around particular conversations people are having ■ Just add the # symbol anywhere in your tweet ■ They are used to discuss events, movies, new technologies etc ■ People can then search Twitter for tweets related to a particular topic, such as the G20 (see below)
  15. 15. stay on topic ■ If you abuse hashtags your account could get suspended ■ Don’t add lots of hashtags in an attempt to gain attention in search ■ Don’t repeatedly tweet the same topic / hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher
  16. 16. trending topics ■ Trending topics are the most tweeted-about topics on Twitter ■ From news stories, to the latest buzz about movies, music, video games and more ■ In addition to trending topics worldwide, Twitter can now display the most tweeted about topics near you ■ To change views, click ‘Set Location’ in the sidebar and choose from the countries/cities
  17. 17. follow friday ■ Follow Friday is a Twitter tradition carried out on a Friday ■ You recommend people your followers should follow ■ You can use Follow Friday to get people to notice what you are saying ■ Just include #FollowFriday+username/s to your tweet
  18. 18. promote your page ■ It’s important to promote your Twitter page on your website, blog, mailing list ■ Add a ‘Follow us’ badge ■ This will get you noticed and increase membership Website Blog Email
  19. 19. promote your page ■ Add your page to Twitter directories (e.g. Wefollow.com) for everyone to see ■ Use a Twitter directory to find new people to follow ■ Search by relevant category, e.g. Travel agent, property, environmental ■ Search the web for people to follow e.g. ‘Property people on Twitter’ ■ Follow someone and they are likely to follow you back ■ Interact with people to gain new followers
  20. 20. twitter etiquette ■ Post a variety of tweets ■ Post links to your site and blog ■ If someone is following you follow them back ■ Interact with other people ■ Tweet when you have something valuable to contribute ■ Don’t use Twitter only for self promotion - it’s a conversation! ■ If you’re going to criticise make it constructive ■ Remember tweets cannot be deleted from the timeline and could come back to haunt you
  21. 21. minimise risks ■ Keep tweets clean and professional ■ Be careful about making negative comments about anything ■ Restrict the amount of people who tweet to a few ■ Avoid tweeting from multiple Twitter clients ■ Check which Twitter account you’re in (work / personal) ■ Double or triple check your updates ■ Be professional with personal Twitter account at all times
  22. 22. tools ■ Desktop Application ■ Twhirl http://www.twhirl.org ■ Firefox Plugins ■ Twitbin http://www.twitbin.com ■ Twitterfox http://twitterfox.net ■ Mobile ■ Tiny Twitter http://tinytwitter.com ■ TwitterBerry (Blackberry) http://www.orangatame.com/products/twitterberry ■ Twitterific (iPhone and iPod Touch) http://iconfactory.com/software/twitterrific ■ Powerful Twitter Organisation Application ■ Tweet Deck http://www.tweetdeck.com/beta
  23. 23. tools ■ Monitor Twitter Keywords And What’s Hot ■ Twitter Search http://search.twitter.com ■ Monitter http://monitter.com ■ Tweetscan http://www.tweetscan.com ■ Twitscoop (What’s hot) http://www.twitscoop.com ■ Monitor Trends ■ Twist http://twist.flaptor.com ■ Share Pictures & Video ■ Twitpic http://twitpic.com ■ Twitvid http://www.twitvid.com ■ yfrog http://www.yfrog.com
  24. 24. useful links ■ http://help.twitter.com ■ http://mashable.com/2009/01/21/best-twitter-brands ■ http://www.webanalyticsworld.net/2009/02/ultimate-guide-to-twitter-marketing.html ■ http://caffeinatedmarketing.com/2008/12/01/be-true-to-your-twitter-the-auto- dm-question ■ http://shankman.com/be-careful-what-you-post ■ http://econsultancy.com/blog/3417-list-of-uk-retailers-on-twitter ■ http://mashable.com/2009/12/08/dell-twitter-sales ■ http://mashable.com/2009/03/30/twitter-badges ■ http://mashable.com/2009/03/09/twitter-brand-voice ■ http://mashable.com/2009/10/06/retweetable-tweets
  25. 25. the end

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