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Aljgsb may 2011
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Aljgsb may 2011

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Published in: Business, Technology

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  • 1. EXPERT EXECUTIVE EDUCATION
  • 2. AGENDA
    • Background
    • Objectives
    • Selling Strategy
    • Creative
    • Next Steps
  • 3. BACKGROUND
    • The Lok Jack Graduate School of Business
      • Known for offering excellent graduate programmes
      • Not as well known for offering both In-Company customised training programmes and corporate learning solutions (short programmes)
    • Competitors include
      • TTHTI
      • SBCS
      • INTAD
      • RDI Caribbean
      • Bordercom etc
      • The Lok Jack GSB must create a clear difference for its Executive Education Programmes as this is a cluttered landscape, and position itself as the expert in industry
  • 4. STRATEGY
    • To differentiate Executive Education on the following:
      • Tailor-made - customised training programmes that get results
      • Proprietary Internal Diagnostics & Assessment Centre
      • The ability to source the best experts in your industry area, even internationally
  • 5. OBJECTIVES OF CAMPAIGN
    • To meet 2011 registration goals
    • To raise awareness of Executive Education as measured by a 20% increase in current levels
    • To position the Executive Education Unit as the premiere institution for management training
  • 6. SELLING STRATEGY
  • 7. SELLING STRATEGY Today’s Position “ ALJGSB offers graduate programmes and short courses” “ ALJGSB delivers customised business solutions that work ” Where we want to take it: Our Ambition
  • 8. CONCEPTUAL TARGET (A HANDLE THAT MAKES THE DEMOGRAPHIC TARGET COME ALIVE) Movers & Shakers
  • 9. CORE DESIRE (THE DEEPEST, MOST POWERFUL, EMOTIONAL BENEFIT THAT THE CONCEPTUAL TARGET RECEIVES FROM THE BRAND) To be the sharpest tack in the stack
  • 10. THE ROLE OF THE BRAND IN FULFILLING THE CORE DESIRE (HOW THE BRAND BEST FULFILLS THE CORE DESIRE) We listen to you and develop tailor-made solutions to your business challenges
  • 11. THE COMPELLING TRUTH (EVIDENCE TO SUPPORT THE BRAND’S ROLE IN SATISFYING THE CORE DESIRE)
    • The Lok Jack GSB has the ability, the capability and the expertise to analyse your situation, propose a solution and bring experts to the table to ensure world class execution that will deliver results
    World-class experts and relevant tailor-made programmes
  • 12. SELLING IDEA We are expert tailors
  • 13. BRAND POSITIONING STATEMENT
    • Target
    • Motivation
    • Competitive Frame
    • Benefit
    • Reason Why
    For the movers & shakers and high achievers who are driven to be the best in their industry. ALJGSB Executive Education offers them the learning to develop and sharpen their skills by having a partner with the process, faculty and track record to deliver customised solutions that work
  • 14. THE CREATIVE
  • 15. PRESS OPTION A
  • 16.
  • 17.
  • 18. PRESS OPTION B
  • 19.
  • 20.
  • 21. PRESS OPTION C
  • 22.
  • 23. BROCHURE OPTION A
  • 24.
  • 25.
  • 26.
  • 27. BROCHURE OPTION B
  • 28.
  • 29. BROCHURE OPTION C
  • 30.
  • 31. WEB
  • 32. Home Page
  • 33. Programmes Page
  • 34. Programmes Page
  • 35. VIDEO CONCEPT
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. POWERPOINT SLIDES
  • 47. POWERPOINT OPTION A
  • 48. POWERPOINT OPTION A
  • 49. POWERPOINT OPTION B
  • 50. POWERPOINT OPTION B
  • 51. POWERPOINT OPTION C
  • 52. POWERPOINT OPTION C
  • 53. NEXT STEPS
    • Approve creative concept and direction
    • Approve brochure design
    • Approve print and web template
    • Provide media schedule details
    • Confirm timelines
    • Approve creative costs
    • Agree on launch plan for June
    • Set deadline for 2 nd presentation
  • 54.
    • “ You do not just merely want to be considered just the best of the best.  You want to be considered the only one who does what you do”
    •                           Jerry Garcia, The Grateful Dead.
  • 55. Thank You

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