Dork Intervention SXSW2011

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Dork Intervention is a talk presented at SXSW Interactive 2011. You can hear the audio at:
http://schedule.sxsw.com/events/event_IAP6299

The talk is about what I learned while working as the User Experience lead on an innovation project at eBay. The live product, Simple Lister, can
be viewed here:
http://pages.ebay.com/garden/srp/SimpleListerInstall.html

Published in: Business, Technology
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Dork Intervention SXSW2011

  1. 2. “ Making an insanely great product has a lot to do with the process of making the product , how you learn things and adopt new ideas and throw out old ideas.” – Steve Jobs
  2. 3. Online form
  3. 4. Early iteration
  4. 5. Teamwork!
  5. 6. Agile is broken.
  6. 7. Agile software
  7. 8. Waterfall
  8. 9. Waterfall
  9. 10. Pros: The design is frozen, leaving developers free to implement without uncertainty. Cons: The design can’t respond to change based on testing and new information to be competitive. Waterfall
  10. 11. mini-waterfall
  11. 12. mini-waterfall
  12. 13. mini-waterfall Pros: A waterfall in every sprint! Cons: Requires a time machine.
  13. 14. Just in time
  14. 15. Just in time
  15. 16. Pros: Dropping design in when it’s needed. Cons: Too many complex interactions for designers to track. Just in time
  16. 17. Design Sprint
  17. 18. Design Sprint
  18. 19. Design Sprint Pros: Whole team involved in design process. Cons: Clunky and disrupts project velocity .
  19. 20. Fused Innovation
  20. 21. Fused Innovation
  21. 22. Fused Innovation Make a crucible of innovation!
  22. 23. 7 Rules of engagement
  23. 24. Vision
  24. 25. <ul><li>Vision </li></ul><ul><li>Engage team </li></ul>
  25. 26. <ul><li>Vision </li></ul><ul><li>Engage team </li></ul><ul><li>Stakeholder buy-in </li></ul>
  26. 27. Excite with prototypes
  27. 28. <ul><li>Vision </li></ul><ul><li>Engage team </li></ul><ul><li>Stakeholder buy-in </li></ul><ul><li>Excite with prototypes </li></ul><ul><li>Sit together </li></ul>
  28. 29. <ul><li>Vision </li></ul><ul><li>Engage team </li></ul><ul><li>Stakeholder buy-in </li></ul><ul><li>Excite with prototypes </li></ul><ul><li>Sit together </li></ul><ul><li>Communicate </li></ul>
  29. 30. Get out of the way!
  30. 31. Innovation
  31. 32. Thank you!

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