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Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
Cloud Slam Presentation April2009
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Cloud Slam Presentation April2009

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Presentation for CloudSlam 2009 looking at the cloud landscape and who might win - the large companies or startups? I know the cloud vendor landscape is changing every day, so if you have any …

Presentation for CloudSlam 2009 looking at the cloud landscape and who might win - the large companies or startups? I know the cloud vendor landscape is changing every day, so if you have any feedback on Slide 8 (the cloud landspape), let me know.

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  • 1. Who will win in the cloud? David or Goliath? Krishna Subramanian Sr Director Sun Microsystems krishnas@sun.com 408.209.9483 1
  • 2. Computing shifting to the cloud First Wave: Software-as-a-Service, Web 2.0 Legacy New Leaders Infrastructure-as-a-service Market Drivers: -Efficiency SaaS, Web 2.0 -Green Tech -Virtualization -Open-source Storage Internet Servers Enterprise – To: Cloud-based, shared, general-purpose – Shift from existing: – Creates new leaders In-house, dedicated, custom-built Google, eBay, Salesforce, Amazon... apps – SaaS $11B in 2011, 20% CAGR – 1/3 Enterprise spend by 2012 in SaaS – Web2.0 from $24B in ’07 to $40B in ’08 By: Krishna Subramanian krishnas@sun.com 2
  • 3. Next wave: Cloud computing By 2011, 40% of IT infrastructure will be bought as-a-service - Gartner Merrill Lynch estimates $130B+ market opportunity in next 3-5 years IDC estimates cloud services to grow to $42B in 2012, at 5 times the growth of traditional IT, with a CAGR of 27% Infratructure-as-a-Service Custom Datacenter Custom Datacenter Custom Datacenter Custom Datacenter Custom Datacenter By: Krishna Subramanian krishnas@sun.com 3
  • 4. What is cloud computing? • Virtualized - drives economies of scale • Elastic - grows & shrinks with your needs • Flexible - offers some pay-as-you-go model, again CapEx to OpEx • Accessible via a network - does not require proximity • Some level of sharing - lower costs either via multi-tenancy, or sharing across departments within a company, etc. ‣ Cloud computing is a paradigm shift, both in technology and business model By: Krishna Subramanian krishnas@sun.com 4
  • 5. Forecast: Many Clouds... Private/ Public Specialized Clouds Clouds – Elastic datacenters: – Government clouds – e.g. Amazon AWS, Mosso, – e.g. DoD’s cloud Joyent, Flexiscale, etc. – Enterprise clouds – Hosting 2.0 – e.g. Morgan Stanley’s cloud – Geo-specific clouds – Private ecosystem clouds – Platform-as-a-Service – e.g. Force.com, Intuit Quickbase – Application-specific/vertical clouds By: Krishna Subramnian krishnas@sun.com 5
  • 6. Cloud Opportunities Software-as-a- Provide apps as a service Service Examples: SalesForce, SuccessFactors, Zoho, etc Platform-as-a- Provide development and runtime environments for cloud apps. Service Examples: Google AppEngine, Force.com Provide key hardware/infrastructure elements on demand (e.g. Infrastructure- storage, compute, database, etc) as-a-Service Examples: Amazon, Sun, GoGrid Provide technology to enterprises/cloud service providers to help Supplier them build out one of the above stacks Examples: VMWare, Sun, IBM By: Krishna Subramnian krishnas@sun.com 6
  • 7. So, who will win? David or Goliath? • Paradigm shifts level the playing field • New architecture requires a redesign for players big and small • New business models require realignment on sales strategies • New markets (e.g. SMB’s, Emerging countries) growing faster than traditional large customer segments • This creates opportunities for new startups • Especially in areas that require specialized expertise/IP, and do not require massive infrastructure buildout By: Krishna Subramnian krishnas@sun.com 7
  • 8. IT-as-a-service Stack Twine Oco Marketo Ning Bidz Atlassian SpringCM aprimo NetSuite Taleo Google Odyssey Software Igloo SugarCRM thinkFree Google Cognos eBay -aaS HR Social Enterprise Content CRM ERP Mktng ERM Office Mobile Analytics Ntwk. e-com. 2.0 aaS NetSuite Kenexa Eloqua Success MS Live Amazon Amazon Xythos VMWare SalesForce RightNow Factors Intuit Facebook Intaact Sun Coghead Heroku Provisioning Boomi Appirio Zuora Billing HP Ping Bitkoo OpSource (LeCayla*) eVapt IBM Platform-aaS Identity Integration SaaS- Aria Development & Runtime SalesForce Gigaspaces -aaS -aaS Utilities -aaS Google BungeeLabs Conformity Skema Mule -aaS Cloud LongJump Rollbase 10gen Compliance CastIron Inter-cloud BlueStripe Service Securact Integration Hyperic Analytics Provider Kaavo Ylastic PoolParty OpSource CohesiveFT Cloud App Management Rightscale WeoCeo DynamicOps Scalr Enki Enomaly 3Tera Q-Layer Elastra DynamicOps VMOps Provisioning Virtual Datacenter Automation Sun Cloudscale Eucalyptus Infrastructure Non-relational IBM(Aresenal Digital*) as-a- Mosso Microsoft DB Amazon Backup EMC(Mozy*) Service (SSD) (Simple DB) Carbonite Elastra Compute Data-aaS Storage- Zetta Enomaly Joyent -aaS aaS Flexiscale EnterpriseDB Elastra Parascale Box.net Parascale Relational- Amazon (AWS) Amazon (EC2) DB StrikeIron Amazon (S3) Nirvanix Rackspace By: Krishna Subramanian Virtualization krishnas@sun.com 8
  • 9. Cloud: big market, multiple opportunities • Huge market provides opportunities for both large players and emerging startups • Ecosystems currently forming across suppliers to address customer needs • Standards are beginning to emerge, these will play an important role in clouds going mainstream By: Krishna Subramanian krishnas@sun.com 9
  • 10. Who will win in the cloud? David or Goliath? Krishna Subramanian Sr Director Sun Microsystems krishnas@sun.com 408.209.9483 10

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