Airtel corporate story

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Airtel corporate story

  1. 1. CORPORATE STORY:krishna murari
  2. 2. About Bharti AirtelBharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) founded in 1995 by SUNIL BHARTI MITTAL. .
  3. 3. VISIONBy 2015 Airtel will be the most loved brand, enriching the lives of millions.
  4. 4. Mission"A spirit charged with energy, creativity anda team driven "to seize the day" with anambition to become the most admiredtelecom service provider globally"
  5. 5. VALUESWe always strive to change the status quo. Weinnovate with new ideas and energise with astrong passion and entrepreneurial spirit.We believe we must work with honesty, trustand the innate desire to do good.
  6. 6. MERGER & ACQUISITION
  7. 7. WHY AIRTEL…….?
  8. 8. CORPORATE STRUCTURE
  9. 9. Awards and Recognition......‘Best Mobile Money Product or Solution’and ‘Best customer care and Best CustomerRelationship Managemnet’‘Most Admired Telecom operator’‘Most preferred celluler service provider brand’‘Corporate Reputaion in india’
  10. 10. MARKETING
  11. 11. MARKETING MIX STRATEGIESThe 7p’s of Marketing
  12. 12. PRODUCT MOBILE SERVICEAIRTEL TELEMEDIA SERVICEENTERPRISE SERVICE DIGITAL TV SERVICE
  13. 13. PRICEVARIABLE CuSTOMER BASED PRICING STRATEGyFLExIBLE PRICING MEChANISM
  14. 14. PLACEAIRTEL hAS wIDE AND ExTENSIVE PRESENCEEVEN IN ThE REMOTEST AREASAIRTEL CuSTOMER CARE TOuCh POINTDISTRIBuTOR
  15. 15. ROMOTIONLARGE SCALE PRINT AND VIDEOADVERTISEMENTAIRTEL SIGNATuRE TuNEPROVIDE INNOVATION IDEABRAND AMBASSADOR
  16. 16. PROCESSPROCESS FOR AVAILING SERVICEEASy REChARGECuSTOMER SuPPORT NO.121
  17. 17. YSICAL EVIDENCECuSTOMER TOuCh POINTLARGE ShOwROOMS ANDCuSTOMER CARECENTERSuNIQuE AND APPEALINGBRAND LOGO
  18. 18. PEOPLEDEDICATE AND PASSIONATE wORkFORCEVARIOuS ATTRACTIVE SChEMESAND PLANS FOR ALL ThE MARkETSEGMENTGOOD AND EFFECTIVE CuSTOMERSERVICE
  19. 19. STRENGTHSVERy FOCuSED ONTELECOMLARGEST CELLuLARPROVIDER IN INDIACOVERED ThE ENTIREINDIAN NATION wITh ITSNETwORkWEAKNESSESAIRTEL DID NOT OwN ITSOwN TOwERSuNTAPPED RuRALMARkETLACk OFkNOwLEDGE &ExPERIENCE
  20. 20. OPPORTUNITIESBhARTI AIRTEL AS AkEy STRATEGIC PLAyERJOINT VENTuRE PROVIDESADVERTISINGOPPORTuNITIES IN INDIANFOR GOOGLETHREATSCOMPETITION FROM OThERCELLuLAR SERVICETARGET FOR ThETAkEOVER VISIONPOTENTIAL FOR ENTRy OFFOREIGN PLAyER
  21. 21. SEGMENTATIONDEMOGRAPHIC SEGMENTATIONGEOGRAPHIC SEGMENTATIONBEHAVIORAL SEGMENTATION
  22. 22. TARGETINGELITE CIASS,UP-MARKETPROFESSION,WOMEN&SENIOUR CITIZENCORPORATE CLINT&BUSINESS MANLOW INCOME GROUPPEOPLEYOUTH PEOPLE
  23. 23. POSITIONINGTAGLINESQUALITY SERVICES,CUSTOMER SATISFACTION &VALUE SERVICEUSEFUL SCHEMESGOOD NETWORK
  24. 24. MOBILE SERVICEFIXED LINEDTH
  25. 25. Income StatementParticulars March 31,2009-10March31,2010-2011Income 356,095 380,158Service revenue 355,861 379,924Sale of goods 234 234Expenditure 180,782 203,412Access charges 44,357 49,872Network operating 74,467 85,712Cost of goods sold 203 161Personnel 15,305 14,512Sales and Marketing 24,049 31,512Administrative and other 22,401 21,353Profit before fees,other income and financial expenses 175,313 176,746Less: licence fees 37,549 42,903Profit before other income and financial expenses 137,764 133,843Rs. In Millions
  26. 26. Otherincome 897 1,129Financial expenses (31,668) (47,714)Profit before Tax 106,993 87,258Tax(net) 12,731 10,089Profit after tax 94,262 77,169Add:Transferd from Debenture redemption Reserve 38 65Less:Transfer to General reserve 7,100 5800Proposed divident 3,798 3798tax on divident proposed 645 601Profit after appripriation 82,757 67,035Profit brought forward 185,028 267,785Profit carried to balancesheet 267,785 334,820Income Statement (cont......) Rs. In Millions
  27. 27. Particulars March31,2010March31,2011Cash flow from operating activities 126,927 132,154Cash flow from investment activities (106,018) (190,750)Cash flow from financing activities (25,393) 56,465Net(+/-) in cash and cash equivalent (4,484) (2,131)Opening cash and cash equivqlent 7,899 3,415Cash and cash as at yr end 3,415 1,284Cash and cash equvqlent comprise ofCash and cheques on hand 295 235Balance with scheduled bank 7,872 1,103Cash and bank balance 8,167 1,338Less:fixed deposits 4,752 54Cash and cash equivqlent in cash flow statement 3,415 1,284Cash Flow Statement Rs. In Millions
  28. 28. Balance sheetParticulars March 31,2010 March 31,2011Sources 417,794 563,367Shareholders fundShare capital 18,988 18,988Employee stock option oustanding 1,861 2,786Reserve & surplus 346,523 419,342Loan funds 50,389 118,975Defereed Tax liability(Net) 33 5,276Application of fundsFixed assets 296,197 471,984Investment 157,733 118,130Current assets,loans and advances 93,299 129,432Less:liabilities and provisions 129,435 154,239Net current assets (36,136) (24,747)Rs. In Millions
  29. 29. Current Ratio 24.54% 17.84%Key Ratios
  30. 30. Net Profit Margin 21.45% 10.17%
  31. 31. Return on shareholders Equity 24.50% 13.30%
  32. 32. Interest converage 30.58% 11.14%
  33. 33. Return On Capital Employed 24.39% 10.79%
  34. 34. Debt Equity Ratio 14% 27%
  35. 35. Earning PerShare 23.67 15.93
  36. 36. HUMAN RESOURCE MANAGEMENT•Recruitment and selection•Training & Development•Compensation
  37. 37. •Performance AppraisalSystem•Employee Relations
  38. 38. The Satya BhartiSchool ProgrameGreen initiativesFarmer welfare
  39. 39. Cyber securityE-waste managementYoung leader programe
  40. 40. Thank You!!!!!!!Airtel Official New Ad 2011-Har Ek Friend Zaroori Hota Hai with Lyrics (1024p) HD - YouTube.flv

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