International Case on
Macdonald’s
Presented by:
Krishna Prasad Gaihre
Introduction:
• International Food Chain of hamburger fast food restaurants.
• serving around 68 million customers daily i...
Opportunities:
• American fast food test style
growing rapidly.
• Newer products
• More franchises - less risk
• High Grow...
Threats:
• Competition - global, national, regional, and local Commodity
• Growing health conscious population
• Food safe...
Strategies:
• McDonald’s “QSC &V” (quality, service, cleanliness and value).
• Its products, handling and cooking procedur...
• Goal changing from getting bigger, to getting better.
• Advertise on the internet more. Get more people to visit their w...
Conclusion:
• Different from competitors in test, quality and service.
• McDonalds is doing best: Marketing
• They are try...
Thank you!
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
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international case on mc donalds by krishna prasad gaihre

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Case study by Er. Krishna Prasad Gaihre

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international case on mc donalds by krishna prasad gaihre

  1. 1. International Case on Macdonald’s Presented by: Krishna Prasad Gaihre
  2. 2. Introduction: • International Food Chain of hamburger fast food restaurants. • serving around 68 million customers daily in 119 countries across 35,000 outlets. • The majority of the restaurants are owned through franchises. • Their primary competitors are other fast food chains such as Burger King andWendy’s.
  3. 3. Opportunities: • American fast food test style growing rapidly. • Newer products • More franchises - less risk • High Growth in China and Russia
  4. 4. Threats: • Competition - global, national, regional, and local Commodity • Growing health conscious population • Food safety – bacteria.
  5. 5. Strategies: • McDonald’s “QSC &V” (quality, service, cleanliness and value). • Its products, handling and cooking procedures and kitchen layouts are standardized and strictly controlled. • Regional cultural attachment in it’s international flavor. • Family oriented, children oriented service. • standardly trained employees. • Seasonal products.
  6. 6. • Goal changing from getting bigger, to getting better. • Advertise on the internet more. Get more people to visit their website. • Of course build brand awareness and loyal customers • Secondary advertising
  7. 7. Conclusion: • Different from competitors in test, quality and service. • McDonalds is doing best: Marketing • They are trying to control the secondary advertising, and utilize it for something that’s profitable for the stockholders. • They are building brand awareness through this marketing.
  8. 8. Thank you!

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