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 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
 international case on mc donalds by krishna prasad gaihre
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international case on mc donalds by krishna prasad gaihre

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Case study by Er. Krishna Prasad Gaihre

Case study by Er. Krishna Prasad Gaihre

Published in: Business, Technology
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  • 1. International Case on Macdonald’s Presented by: Krishna Prasad Gaihre
  • 2. Introduction: • International Food Chain of hamburger fast food restaurants. • serving around 68 million customers daily in 119 countries across 35,000 outlets. • The majority of the restaurants are owned through franchises. • Their primary competitors are other fast food chains such as Burger King andWendy’s.
  • 3. Opportunities: • American fast food test style growing rapidly. • Newer products • More franchises - less risk • High Growth in China and Russia
  • 4. Threats: • Competition - global, national, regional, and local Commodity • Growing health conscious population • Food safety – bacteria.
  • 5. Strategies: • McDonald’s “QSC &V” (quality, service, cleanliness and value). • Its products, handling and cooking procedures and kitchen layouts are standardized and strictly controlled. • Regional cultural attachment in it’s international flavor. • Family oriented, children oriented service. • standardly trained employees. • Seasonal products.
  • 6. • Goal changing from getting bigger, to getting better. • Advertise on the internet more. Get more people to visit their website. • Of course build brand awareness and loyal customers • Secondary advertising
  • 7. Conclusion: • Different from competitors in test, quality and service. • McDonalds is doing best: Marketing • They are trying to control the secondary advertising, and utilize it for something that’s profitable for the stockholders. • They are building brand awareness through this marketing.
  • 8. Thank you!

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