Southern Tipperary Skillsnet Social Media Workshop
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Southern Tipperary Skillsnet Social Media Workshop

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This practical social media workshop for small businesses takes place on 22 March 2011 in Kilkenny and is facilitated by Krishna De (http://www.KrishnaDe.com)....

This practical social media workshop for small businesses takes place on 22 March 2011 in Kilkenny and is facilitated by Krishna De (http://www.KrishnaDe.com).

It will also feature case studies of businesses using blogs, Facebook and Twitter to promote their business and attract more leads.

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Southern Tipperary Skillsnet Social Media Workshop Presentation Transcript

  • 1. AGENDA 9.00am Current trends in social media marketing, why these are relevant to your business and the one thing we all must do to manage the reputation of our business online – Krishna De, BizGrowthNews.com (listening online) 9.15am Bene ting from business blogging - Case Study; Gary Gubbins, Red Nose Wine 9.40am Let’s talk Twitter - Case Study; Robert Ryan, Lady Umbrella 10.05am Creating a community of fans on Facebook - Case Study: Peter Grogan, Emagine Media 10.30am Common mistakes and essential tactics for integrating social media into your marketing plan – Krishna De, BizGrowthNews.com 11.00am Break 11.20am Content matters – guidance on how to create engaging content that matters to your customers - Krishna De, BizGrowthNews.com 11.40am Capturing your questions – time to re ect on the ideas you have heard and submit your questions for the panel discussion 11.50am ‘Round The Room’ – an opportunity for you to begin to create your social media marketing plan for your business, sharing ideas with fellow attendees 12.15pm Ask the panel – the panel of speakers will address your questions to help you be more e ective with your social media marketing – facilitated by Krishna De, BizGrowthNews.com 12:45pm Bringing it all together – conference wrap up by Krishna De, BizGrowthNews.comTO BOOK YOUR PLACESWorkshop: Tuesday, 22nd March 2011, Newpark Hotel, Kilkenny. Cost is EUR25 per delegateRegistration is at 8.30am. WiFi will be provided, so feel free to bring your laptopPlaces are limited, so please book your place by completing this form: Name 1 Alternatively, please contact: Name 2 Jackie Ryan Name 3 Southern Tipperary Skillnet c/o Clonmel Chamber Name 4 8 Sars eld Street, Company Clonmel, Co. Tipperary Address Phone Email Tel: 052 612 6500 Email: skillnet@clonmelchamber.com Social Media... Can you afford to ignore it? Carlow-Kilkenny Training SKILLNETSouthern Tipperary Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the NationalTraining Fund through the Department of Education and Skills. Workshop: Tuesday, 22nd March 2011 - Newpark Hotel, Kilkenny
  • 2. MEET THE SPEAKERS Social Media... Krishna De is an award winning digital marketing, brand engagement and social Can you a ord to ignore it? media speaker, commentator and mentor. Her online education programmes covering online networking for career success, digital marketing and social media marketing are widely acclaimed. Krishna consults and guides business leaders of FTSE 100 companies, professional Workshop: Tuesday, 22nd March 2011 services rms and the media on how to integrate and leverage social media marketing Newpark Hotel, Kilkenny into their marketing, communications and PR plans. Connect with Krishna on her blog at www.BizGrowthNews.com Krishna De Join her Facebook community at www.facebook.com/MarketingMentorThis timely event has been organised by four Skillnets networks (Carlow Kilkenny Skillnet, Talk to her on Twitter at www.twitter.com/KrishnaDe BizGrowthNews.comWaterford Chamber Skillnet, South East Micro Skillnet & Southern Tipperary Skillnet) toaddress how your business can bene t from the opportunities available to us now tomarket your business cost e ectively using social media platforms. Gary Gubbins o cially started Red Nose Wine in 2008 but the business was in development since his days living in Paris and Provence. Gary originally trained andThese new tools provide us tremendous opportunities – however many business owners are worked as a telecommunications engineer and this IT background has stood to him innot sure how to integrate them e ectively into their current marketing plans. the ever changing social media world of online wine. He was nominated for numerous website awards and Tomas Clancy of the SundayIt is such a fast moving area perhaps you have been asking yourself how can you stay up to Business Post awarded Red Nose Wine as the best wine website in Ireland indate with current trends and how do you determine what is the relevant approach to help December 2010. Gary is also a very active member of the Tipperary Food Producers and is a driving force behind their social media activity.us achieve our business goals? Gary Gubbins Visit Gary’s blog at www.RedNoseWine.com/blog Join his Facebook community at www.facebook.com/RedNoseWinePerhaps you are already using social media in your business but are unsure how to convert Red Nose Wine Talk to him on Twitter at www.twitter.com/RedNoseWinethe Fans on your Facebook Page or your followers on Twitter into potential customers orreferral partners? Ever since the idea for LadyUmbrella came about in 2008, Robert Ryan has beenAre you concerned that you are perhaps getting drawn into the social web and before you involved in every aspect of the t-shirt business, bar the design department, dubbingknow it there goes another hour and you are concerned that you are not getting the most himself "The Spreadsheet Guy" of this new ladies t-shirt brand.out of your social media marketing? He quickly became more interested in social media which led him to co-host an online social media podcast, Tees in a Pod, with 3 other co hosts from around the world.If these are some of your concerns then we hope you will join us for this conference where More recently he has been interviewed by social media bloggers asking about hisyou will have the opportunity to hear rst hand from business owners just like you who will strategy for LadyUmbrella and thoughts on social media and is now consulting andshare their insider tips and tricks to how their businesses are bene ting from integrating aiding companies in how to use social media more e ectively for their business.social media marketing into their marketing and promotions. Robert Ryan Visit Robert’s blog at http://ladyumbrellatees.blogspot.com LadyUmbrella Join his Facebook community at www.facebook.com/ladyumbrella Talk to him on Twitter at www.twitter.com/ladyumbrellaltdWHAT YOU WILL LEARNYou will discover how to identify which social media tools might be right for your business and Peter Grogan founded Emagine Media over 10 years ago and has grown to become a well renowned online design, development and marketing agency in the South East.you will learn how to use the di erent tools to: He emphasises the importance of well rounded strategy for social media and is Build visibility for your business so you are no longer the ‘best kept secret’ involved in the planning and implementation of campaigns for his customers. Attract more customers Peter brings his wealth of commercial experience through a variety of customer case studies, from the Waterford Harvest Festival, to the award winning Theatre Royal Enhance your customer service, loyalty and engagement Waterford to hugely successful GIY (Grow it Yourself ) Ireland online social network. Increase sales of your products and services. Peter Grogan Find out more about Emagine Media on www.emagine.ie Join his Facebook community at www.facebook.com/emaginemedia Emagine Media Talk to him on Twitter at www.twitter.com/emagine_media