LinkedIn For Professional Success6 Steps To Using The Platform To DevelopProductive And Profitable Business RelationshipsK...
KrishnaDe.comInvestors Are Active In Social MediaResearch in the US undertaken by LinkedIn in 2013 identified that investo...
KrishnaDe.comInvestors Are Using LinkedInResearch in the US undertaken by LinkedIn in 2012 identified that investors resea...
KrishnaDe.com1. Define Your PURPOSE For Using LinkedInAs with all networks you join, identify your goals and objectives so...
Develop Your P.O.W.E.R PlanKrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively yoursocial media act...
KrishnaDe.comWhy Manage Your Digital Footprint?Your reputation and personal brand is impacted by your online presenceIncre...
KrishnaDe.comExplore Job OpportunitiesIf you are in career transition, LinkedIn is a great platform to keep up tospeed wit...
KrishnaDe.comFollow Updates From Company PagesOrganisations can establish a free Company page where they canpublish update...
KrishnaDe.com2. Refer To Your Company Social Media AndCompliance POLICIESIt is important to ensure that you comply with in...
KrishnaDe.com3. Review Your LinkedIn PRIVACY SettingsAs with any other social network you join , take the time to review a...
KrishnaDe.com4. Create A Compelling PROFILERefine your profile ensuring that you use a professional image not a logo, add ...
KrishnaDe.comUse LinkedIn To Attract Traffic And LeadsYou can edit your profile URL so that you have a shorter link to pro...
KrishnaDe.comEnhance Your Profile With MultimediaAdd multimedia for example YouTube videos and SlideShare presentations or...
KrishnaDe.com5. Take The Time To Actively PARTICIPATEInvite people to join you on LinkedIn using personalised invitations....
KrishnaDe.comShare Relevant Updates To Your NetworkYou can post a link to a resources – take the time to customise the cal...
KrishnaDe.comBuild Your Visibility Using GroupsWhen you join a Group, take the time to review the guidelines posted by the...
KrishnaDe.com6. Integrate And PROMOTE Your ProfileDependent on your Company policy, cross promote your LinkedIn profile on...
KrishnaDe.comClaim Your Place In CyberspaceYou may want to invest in purchasing your own domain name that you can use thro...
Please connect with me if you have questionsIf you wish to access this presentationI will share it online atTwitter.com/Kr...
Let’s stay in contact onGoogle Pluswhere I share social business trendsJust ‘Click’ on the image below to add me to your C...
If you found this presentation of interestplease look left and click to share thepresentation with your networkThank you!
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Six steps to using LinkedIn to develop productive and profitable relationships

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These are the slides from a recent workshop delivered to a professional network in the financial services sector. You can find the accompanying article online at http://krishnade.com/2013/6-steps-to-using-linkedin

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Six steps to using LinkedIn to develop productive and profitable relationships

  1. 1. LinkedIn For Professional Success6 Steps To Using The Platform To DevelopProductive And Profitable Business RelationshipsKrishnaDe.com@KrishnaDe on TwitterWomen In PensionsNetwork MeetingPhoto credit http://bgn.bz/lipen
  2. 2. KrishnaDe.comInvestors Are Active In Social MediaResearch in the US undertaken by LinkedIn in 2013 identified that investors use social media tokeep up to date with financial trends and to help them financial decisions http://bgn.bz/lifs13
  3. 3. KrishnaDe.comInvestors Are Using LinkedInResearch in the US undertaken by LinkedIn in 2012 identified that investors researchinformation about their financial decision on LinkedIn http://bgn.bz/lifs12
  4. 4. KrishnaDe.com1. Define Your PURPOSE For Using LinkedInAs with all networks you join, identify your goals and objectives so that you can manage andprioritise how you will engage on LinkedIn and who you will look to connect withPhoto credit http://bgn.bz/arrows
  5. 5. Develop Your P.O.W.E.R PlanKrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively yoursocial media activities are integrated into your communicationsPhoto credit http://bgn.bz/flwindmill
  6. 6. KrishnaDe.comWhy Manage Your Digital Footprint?Your reputation and personal brand is impacted by your online presenceIncreasingly people search for us as individuals not just the organisation we work forPhoto credit http://bgn.bz/peoplegathering
  7. 7. KrishnaDe.comExplore Job OpportunitiesIf you are in career transition, LinkedIn is a great platform to keep up tospeed with news about organisations and the their current vacanciesPhoto credit http://bgn.bz/helpwanted
  8. 8. KrishnaDe.comFollow Updates From Company PagesOrganisations can establish a free Company page where they canpublish updates and details of their products and services
  9. 9. KrishnaDe.com2. Refer To Your Company Social Media AndCompliance POLICIESIt is important to ensure that you comply with industry regulations and yourcompany social media policy. Find resources at http://bgn.bz/socialmediapoliciesPhoto credit http://bgn.bz/matches
  10. 10. KrishnaDe.com3. Review Your LinkedIn PRIVACY SettingsAs with any other social network you join , take the time to review and refine your privacysettings – this will help you manage the security and online visibility of your dataPhoto credit http://bgn.bz/redlock
  11. 11. KrishnaDe.com4. Create A Compelling PROFILERefine your profile ensuring that you use a professional image not a logo, add the key wordsthat you want to be found for and enhance your profile adding multimediaPhoto credit http://bgn.bz/ipaduser
  12. 12. KrishnaDe.comUse LinkedIn To Attract Traffic And LeadsYou can edit your profile URL so that you have a shorter link to promote your profileAdd a link to a relevant page on your company website including a call to action
  13. 13. KrishnaDe.comEnhance Your Profile With MultimediaAdd multimedia for example YouTube videos and SlideShare presentations or documents toyour profile –consider how you could use this functionality to attract new business
  14. 14. KrishnaDe.com5. Take The Time To Actively PARTICIPATEInvite people to join you on LinkedIn using personalised invitations. Keep connected andshare relevant updates. Identify Groups to join to support your professional goalsPhoto credit http://bgn.bz/umbrellarain
  15. 15. KrishnaDe.comShare Relevant Updates To Your NetworkYou can post a link to a resources – take the time to customise the call to actionYou can also ‘tag’ someone in your update – use this feature carefully
  16. 16. KrishnaDe.comBuild Your Visibility Using GroupsWhen you join a Group, take the time to review the guidelines posted by the moderator beforeyou start to post updates. You can reply publically or privately to discussion topics
  17. 17. KrishnaDe.com6. Integrate And PROMOTE Your ProfileDependent on your Company policy, cross promote your LinkedIn profile on yourbusiness cards, email footer, your website and social networksPhoto credit http://http://bgn.bz/socialapps
  18. 18. KrishnaDe.comClaim Your Place In CyberspaceYou may want to invest in purchasing your own domain name that you can use throughout yourprofessional life – you could point this to your LinkedIn profile or to a social hub such as About.me
  19. 19. Please connect with me if you have questionsIf you wish to access this presentationI will share it online atTwitter.com/KrishnaDe
  20. 20. Let’s stay in contact onGoogle Pluswhere I share social business trendsJust ‘Click’ on the image below to add me to your Circles
  21. 21. If you found this presentation of interestplease look left and click to share thepresentation with your networkThank you!
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