Are you using  blogger outreach         andinfluencer marketing      as part of your PR campaign?
Online contacts couldshare your campaign on many platforms  such as Facebook,Twitter, Vine or even SlideShare (like this)
As an example hereis a current campaign  in Ireland from the    drinks company   InnocentDrinks.ie
They have connected  to people in traditionalmedia and to bloggers (like    me) sharing details  of their campaign andprov...
Here are some ofthe photos that have already been posted
I chose to share aboutthe campaign in a video   on YouTube and a    photo I shared on Instagram and Twitter   - here is wh...
Look what ishappening over at   Fruit Towersin Dublin this week
Goodnessmessages    arepowering   their  juicer
Get involved atFacebook.com/innocent.smoothies
Or send a Tweet to @innocentirelandTell them how you are sharing goodnessremember to include #innocentgoodness
Your message may even win       you a prize
Thank you@Innocent Irelandfor the lovely juice    you sent us      MNMNMNM  @KrishnaDe and family
And here  is the  photoI sharedNote: theirjuices aredelicious!
Innocent Ireland share the latest    Tweets on a live stream   on their Facebook Page ...
... and they have promotedthe campaign on their website
Are you missing an    opportunity by    not integrating influencer marketingin your PR campaign?
I hope you enjoyed    this example ofinfluencer marketing.For more tips connect to me on Google Plus    http://Bit.ly/Kris...
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Innocent Ireland Influencer Marketing Example March 2013

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Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign.

Influencer outreach does need to be managed carefully just as you would take care with traditional media outreach.

These slides are a primer for the digital marketing and online PR programmes I am delivering this month.

If you have questions about influencer marketing you can connect with me on Google Plus http://bit.ly/KrishnaDe or message me at Facebook http://www.Facebook.com/KrishnaDe and of course find me online at http://www.KrishnaDe.com

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Innocent Ireland Influencer Marketing Example March 2013

  1. 1. Are you using blogger outreach andinfluencer marketing as part of your PR campaign?
  2. 2. Online contacts couldshare your campaign on many platforms such as Facebook,Twitter, Vine or even SlideShare (like this)
  3. 3. As an example hereis a current campaign in Ireland from the drinks company InnocentDrinks.ie
  4. 4. They have connected to people in traditionalmedia and to bloggers (like me) sharing details of their campaign andproviding product samples
  5. 5. Here are some ofthe photos that have already been posted
  6. 6. I chose to share aboutthe campaign in a video on YouTube and a photo I shared on Instagram and Twitter - here is what I said
  7. 7. Look what ishappening over at Fruit Towersin Dublin this week
  8. 8. Goodnessmessages arepowering their juicer
  9. 9. Get involved atFacebook.com/innocent.smoothies
  10. 10. Or send a Tweet to @innocentirelandTell them how you are sharing goodnessremember to include #innocentgoodness
  11. 11. Your message may even win you a prize
  12. 12. Thank you@Innocent Irelandfor the lovely juice you sent us MNMNMNM @KrishnaDe and family
  13. 13. And here is the photoI sharedNote: theirjuices aredelicious!
  14. 14. Innocent Ireland share the latest Tweets on a live stream on their Facebook Page ...
  15. 15. ... and they have promotedthe campaign on their website
  16. 16. Are you missing an opportunity by not integrating influencer marketingin your PR campaign?
  17. 17. I hope you enjoyed this example ofinfluencer marketing.For more tips connect to me on Google Plus http://Bit.ly/KrishnaDe

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