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Innocent Ireland Influencer Marketing Example March 2013
 

Innocent Ireland Influencer Marketing Example March 2013

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Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign. ...

Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign.

Influencer outreach does need to be managed carefully just as you would take care with traditional media outreach.

These slides are a primer for the digital marketing and online PR programmes I am delivering this month.

If you have questions about influencer marketing you can connect with me on Google Plus http://bit.ly/KrishnaDe or message me at Facebook http://www.Facebook.com/KrishnaDe and of course find me online at http://www.KrishnaDe.com

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    Innocent Ireland Influencer Marketing Example March 2013 Innocent Ireland Influencer Marketing Example March 2013 Presentation Transcript

    • Are you using blogger outreach andinfluencer marketing as part of your PR campaign?
    • Online contacts couldshare your campaign on many platforms such as Facebook,Twitter, Vine or even SlideShare (like this)
    • As an example hereis a current campaign in Ireland from the drinks company InnocentDrinks.ie
    • They have connected to people in traditionalmedia and to bloggers (like me) sharing details of their campaign andproviding product samples
    • Here are some ofthe photos that have already been posted
    • I chose to share aboutthe campaign in a video on YouTube and a photo I shared on Instagram and Twitter - here is what I said
    • Look what ishappening over at Fruit Towersin Dublin this week
    • Goodnessmessages arepowering their juicer
    • Get involved atFacebook.com/innocent.smoothies
    • Or send a Tweet to @innocentirelandTell them how you are sharing goodnessremember to include #innocentgoodness
    • Your message may even win you a prize
    • Thank you@Innocent Irelandfor the lovely juice you sent us MNMNMNM @KrishnaDe and family
    • And here is the photoI sharedNote: theirjuices aredelicious!
    • Innocent Ireland share the latest Tweets on a live stream on their Facebook Page ...
    • ... and they have promotedthe campaign on their website
    • Are you missing an opportunity by not integrating influencer marketingin your PR campaign?
    • I hope you enjoyed this example ofinfluencer marketing.For more tips connect to me on Google Plus http://Bit.ly/KrishnaDe