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In October 2011, IBM released a global chief marketing officer study. Over 1,700 CMOs were interviewed and the research identified four major challenges that they are facing:
- The adoption of social media
- The proliferation of channels and devices
- Shifting consumer demographics
- The explosion of data.
In this webinar, Elaine Fletcher Partner in the Business Analytics and Optimisation Group of IBM Global Business Services, where she leads the strategy, development and deployment of repeatable propositions across all market sectors is in discussion with Krishna De and they explore what the research means for marketers and practical steps they can take to adapt to the new landscape.
Access the slides and additional resources supporting this webinar at http://krishnade.com/2012/ibm-cmostudy