TRUSTe PRIVACY INDEX                       BRITISH CONSUMER AWARENESS OF THE EU COOKIE DIRECTIVE                CONSUMER A...
Upcoming SlideShare
Loading in …5
×

British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste

799 views
673 views

Published on

British consumer awareness of the EU Cookie Directive May 2012 undertaken by MORI for Truste.com

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
799
On SlideShare
0
From Embeds
0
Number of Embeds
108
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste

  1. 1. TRUSTe PRIVACY INDEX BRITISH CONSUMER AWARENESS OF THE EU COOKIE DIRECTIVE CONSUMER AWARENESS AWARENESS GAPS Aware of Internet Browser Cookies 7 86% FrequentUsers Internet Daily 84% vs. 58% Weekly Internet Users Aware of Website Trackers 68% Males 58% vs. 48% Females Aware that Companies Must Get Their Consent to Place Cookies on Their Devices (come May 26th) 30% Males vs. 24% MAY26 18% Females Aware of the EU Cookie Directive 29% East Anglia 21% vs. 16% North East CONSUMER ATTITUDES* I expect companies to comply I plan only to visit websites of companies with the EU Cookie Directive who comply with the EU Cookie Directive 10% 12% 24% 78% 55% AGREE 21% AGREE Agree Disagree Don’t Know *among consumers who were aware of the EU Cookie Directive. Survey conducted online by Ipsos MORI in May 2012 on behalf of TRUSTe, Inc.LEARN MORE www.truste.com © TRUSTe, Inc. 2012 All Rights Reserved.

×