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British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste
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British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste

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British consumer awareness of the EU Cookie Directive May 2012 undertaken by MORI for Truste.com

British consumer awareness of the EU Cookie Directive May 2012 undertaken by MORI for Truste.com

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  • 1. TRUSTe PRIVACY INDEX BRITISH CONSUMER AWARENESS OF THE EU COOKIE DIRECTIVE CONSUMER AWARENESS AWARENESS GAPS Aware of Internet Browser Cookies 7 86% FrequentUsers Internet Daily 84% vs. 58% Weekly Internet Users Aware of Website Trackers 68% Males 58% vs. 48% Females Aware that Companies Must Get Their Consent to Place Cookies on Their Devices (come May 26th) 30% Males vs. 24% MAY26 18% Females Aware of the EU Cookie Directive 29% East Anglia 21% vs. 16% North East CONSUMER ATTITUDES* I expect companies to comply I plan only to visit websites of companies with the EU Cookie Directive who comply with the EU Cookie Directive 10% 12% 24% 78% 55% AGREE 21% AGREE Agree Disagree Don’t Know *among consumers who were aware of the EU Cookie Directive. Survey conducted online by Ipsos MORI in May 2012 on behalf of TRUSTe, Inc.LEARN MORE www.truste.com © TRUSTe, Inc. 2012 All Rights Reserved.

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