A Guide to Facebook Pages For Colleges And Universities

A Guide To Facebook Pages For Colleges and Universities Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

What Is Included In This Ebook? 1. Ten questions to consider before developing your Facebook Page 2. 14 best practice examples of features and content included in colleges and universities in Facebook Pages from the US and the UK 3. Additional resources to support you Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

10 Questions To Consider When Developing Your Page 1. Why will someone want to ‘Like’ and become a member of your community on Facebook? 2. Have you developed a Facebook engagement policy/statement to publish on your Page which references that you will delete comments if inappropriate? 3. Who is going to manage updating content to your Page? When and how will they be trained to update and manage your Page? 4. How frequently will you post content to your Page? Do you have a content calendar? 5. What exclusive content could you ‘share’ on Facebook? 6. How will you promote your Facebook Page so people know to join you? 7. What multimedia content can you share e.g. videos, photos, audio? (Check you have the digital rights to post that content) 8. How can you engage other members of the Faculty/School to get involved? 9. How will you monitor the success of your Facebook Page? (www.Facebook.com/Insights is a useful tool) 10. What other support do you need to get started and who can help you? Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

HarvardUniversity Feature: Customising a ‘Welcome’ tab with links to key pages on their website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Salford University Feature: Customised ‘Welcome’ tab with links to key pages on their website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Texas A&M University Feature: Customised ‘Welcome’ tab with a video, links to key pages on their website, resources and Twitter Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Texas A&M University Feature: Tone and style of writing and a customised profile picture Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Fordham University Feature: Using the box below the profile picture for key links e.g. how to apply and FAQ pages on the main website Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

NYC Dept Education Feature: Using the box below the profile picture to highlight a link to their social media policy and their email address Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

University of Miami Feature: Creating a tab for FAQ’s and an ‘Ask’ feature Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Tufts University Feature: Integrating tabs where you can find their YouTube and Twitter and setting their Page to see content from them and others Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Texas A&M University Feature: Integrating on the Wall key links e.g. gifts, wallpapers Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Harvard University Feature: Customising a tab to feature the 2010 commencement (graduation) Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Harvard University Feature: Featuring the other Harvard University Facebook Pages in ‘Favourite Pages’ Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Stanford University Feature: Customised application to enable students, alumni and parents to share stories about their scholarship and encouraging gifts Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Oxford University Feature: A Facebook Page for the alumni and featuring events that are taking place Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Salford University Feature: Customised ‘Video’ tab – one of the videos features students testimonials about studying at Salford Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

Social media marketing video tutorials www.YouTube.com/BizGrowthTv Social media marketing blogs www.BizGrowthNews.com www.Krishna.me For the latest news follow Krishna De at www.Twitter.com/KrishnaDe Access 5 free Social Media Marketing audios: www.Facebook.com/MarketingMentor Find Facebook Marketing resources: www.Facebook.com/BizGrowthMedia Biz Growth Guide to Facebook Pages In Education © Krishna De BizGrowthNews.com

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A Guide to Facebook Pages For Colleges And Universities

by Krishna De on Jun 10, 2010

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