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5 keys to better online copy
 

5 keys to better online copy

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These slides are from the 5 Keys To Online Copywriting webinar hosted by Krishna D and Ann Donnelly as part of the Irish Internet Association Digitise The Nation Week 2011. ...

These slides are from the 5 Keys To Online Copywriting webinar hosted by Krishna D and Ann Donnelly as part of the Irish Internet Association Digitise The Nation Week 2011.

You can access the associated blog post for the event here where you can also download the audio: http://bgn.bz/bgn5olc

Post any questions about your online copy to http://www.Facebook.com/KrishnaDe

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    5 keys to better online copy 5 keys to better online copy Presentation Transcript

    • 5 Keys To More Effective Online Copy Hosted By: Krishna De,BizGrowthNews.com @KrishnaDe on Twitter Ann Donnelly,E-Business.ie @ann_donnelly on Twitter Twitter hash tag #dtn11Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Agenda1. Why copy writing matters in your online marketing?2. What are key words, why they matter - how to identify them3. The psychology of the words that you choose to use4. Five tips for developing your call to action5. Testing the effectiveness of your online copy6. ‘Hot Seat’ reviews7. Final Tips And Golden RulesKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 1. Why copy writing matters in your online marketing?Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 2. What are key words, why they matter and how to identify themKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Keyword Research is “Key”Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Target the ‘Long Tail’ for better conversionsKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Develop ideas for content based on your Target KeywordsKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Some ideas don’t involve Google!Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 3. The psychology of the words that you choose to useKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 4. Five tips for developing your call to actionKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 5. Testing the effectiveness of your online copy Google AnalyticsKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Always Be Testing!Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Testing Effectiveness of Link Text Crazyegg.comKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 6. Review of www.lvprenewables.ieKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Review of http://accesscreativepower.comKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Review of http://accesscreativepower.comKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Review of http://accesscreativepower.comKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 7. Final Tips And Golden Rules - Identify your Target Market - Research Your Key Words - Create your content calendar - Test, Test, Test - Track, Monitor And Adapt Your CopyKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Create Your Content CalendarKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • 7. Final Tips And Golden Rules - Identify your Target Market - Research Your Key Words - Create your content calendar - Test, Test, Test - Track, Monitor And Adapt Your CopyKrishna De BizGrowthNews.com Ann Donnelly E-Business.ie
    • Ask Us Your Questions: Facebook.com/KrishnaDe @KrishnaDe on Twitter Facebook.com/omdebusiness @ann_donnelly on Twitter Twitter hash tag #dtn11Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie