Indian general elections 2014 and social mobile apps

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How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps? …

How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?

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  • 1. Indian General Elections 2014 and Social Mobile Apps
  • 2. Earlier!  People vote their candidates  Ballots and political campaigns Fate Decided?
  • 3. Now?
  • 4. But the Big Question? How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?
  • 5. India Today • 64% of our population is in the age bracket of 15-64 years • The median age is 25 years • i.e. more than 50% of India’s current population is below the age of 25 and over 65% below the age of 35.
  • 6. Delhi elections has shown that at least 50% of 18-19-year-olds in Delhi haven’t even registered to vote.
  • 7. If you want to be the change! “VOTE”
  • 8. How can we make Young India vote? Create Awareness Being Social is the key A recent study reveals that the biggest spike of smartphone users is in the youngest age group between 18 to 22 years, where numbers have gone from 5% in 2012 to 22% in 2013, a four-fold increase.
  • 9. How Social Media apps can help?
  • 10. 1. Customer Engagement Programs Chatime Malaysia partnered with WeChat offering users an opportunity to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat platform.     Personalized Engagement Mobile Engagement Real time interactions More Opinions, More Sharing
  • 11. 2. Games  Addicted to Games  More Engagements  Create a sync
  • 12. 3. Connect users from offline to online  Political Gatherings to Groups on social apps  More reach with minimal spend
  • 13. 4. Social Platform  Perfect Example of Citizen retaking the ownership  Citizens involved in decision making  Send personalized messages to citizens
  • 14. Are Not Real Anymore!!!