But the Big Question?
How would you Inspire and Mobilize India’s
youth to Vote in the Indian General Elections
2014 using social mobile apps?
• 64% of our population is in the age bracket of 15-64 years
• The median age is 25 years
• i.e. more than 50% of India’s current population is below the
age of 25 and over 65% below the age of 35.
Delhi elections has shown that at least 50%
of 18-19-year-olds in Delhi haven’t even
registered to vote.
How can we make Young India vote?
Being Social is the key
A recent study reveals that the biggest spike of
smartphone users is in the youngest age group
between 18 to 22 years, where numbers have
gone from 5% in 2012 to 22% in 2013, a four-fold
1. Customer Engagement Programs
Chatime Malaysia partnered with WeChat
offering users an opportunity to redeem and
purchase 1 million cups of Chatime worth over
RM6 million through digital coupons made
available via the WeChat platform.
Real time interactions
More Opinions, More Sharing
Addicted to Games
Create a sync
3. Connect users from offline to online
Political Gatherings to Groups
on social apps
More reach with minimal spend
4. Social Platform
Perfect Example of Citizen retaking the
Citizens involved in decision making
Send personalized messages to citizens