Group-buy the future of social commerce as a distinctive phenomenon.
‘Destination' ecommerce marketplace today -$200 billion, though Facebook has overtaken Google as the most trafficked site, few brands have storefronts on Facebook. If only 1% of ecommerce dollars shift toward social commerce, that's a $2 billion market overnight.
Forrester Research’s Q4 2009 US Retail Executive Online Survey-64% of respondents named social commerce as one of the top 5 investment priorities in 2010.
"friend," "follow," or "subscribe to" –56% of online shoppers and Social Media users can be mapped.
Legal challenges are involved in e-commerce exchanges.
Customer ‘s Confidence of the reality of the commodity or service offered, legitimacy of the website is in terms of intellectual property and whether it protects the consumer against fraud,taxes on e-commerce returns calculation.
63 Mn Internet users in UAE, penetration rate 28.3%. Global avg 25.6%.
1,648% in online gaming in last 9 years. Now a $15 billion global annual business.
1.6 billion worldwide gamers, 38% from the Arab world.
Main players- Saudi Arabia, Kuwait, Egypt and the UAE.
1 million Facebook users in Egypt within 3 years. South Africa has 1.1 million users, Morocco 369,000, Tunisia 279,000, Nigeria 220,000, Kenya 150,000,and Mauritius 60,000. The largest online social network is in China.