Ramayana
Core Value Proposition and Synergy Positioning deck
PS: Ramayana is RSS-enabled (and
enabling)

Dasaratha
Dasaratha had embraced
three plug-and-play, but
non-value-adding
relationships

As-is Family Architecture
Kausalya
Dasaratha
Sumitra Kaikeyi

Children
After a Yagna, He
eventually synergized best-
of-breed children by
touching base and
leveraging those
relationships

To-be Family Architecture
Kausalya Kaikeyi Sumitra
• Rama • Bharatha • Lakshmana
• Shatrughana

Training methodologies
Vishwamitra
wished to
harness Rama and
Lakshmana’s core
competencies of efficient
risk management against
demonic showstoppers

Elevate and Pitch
Ram had to articulate his
core value proposition by
impressing key
stakeholders with leading
edge bow-lifting skills

Knowledge Management
Kaikeyi exploited her knowledge
base of lessons learnt, best
practices and boons to initiate a
paradigm shift in the legacy
inheritance architecture by
demanding Rama’s proactive,
seamless migration out of the loop

Two Tier Boon Model
• Leadership
position for
Boon1 Bharatha
• Rama to transition
to Forest
Boon2 • Effort = 14 person
years

Surpanakha Offering
Surpanakha envisioned a win-win,
value-added partnership with Rama
as she considered him to be a
strategic fit, but Rama
recontextualized that relationship with
his cutting-edge action item to deliver
a loosely coupled architecture
involving her body and her nose

Status Report to Ravana
Surpanakha transitions her
knowledge of Sita’s B2B features
and robust back-end to her brother
thus incubating an impactful desire
to seamlessly migrate Sita across
silos

Ravana’s project plan
Ravana arranges for an attractive
front-end deer covering a back-end
demon to entice Sita to go across
organizational boundaries

Three Tier Kidnap
architecture
Deer UI
Rich Experience High Desirability
Asura Middleware
Flexibility Customizability
Lanka Backend
Ashokavana Storage High security

Proposal presentation
Ravana articulated his core value
proposition and positioned his rich,
compelling ROI in order to gain
Sita’s mindshare

Targeted Search
Hanuman, after impressing
Ravana by leveraging reusable
components to build a chair for
himself, then harnessed long-tail
effects to use a distributed
architecture to efficiently
transition fire across Lanka

Offshore development
Rama built a skill-based social
network of robust primate resources
and leveraged Jataayu’s
knowledgebase to conduct a gap
analysis prior to initiating a project to
build components to close those
gaps.

Case Study
The bridge project is a case study
of a successful harnessing of
collective intelligence and large
scale, emergent, collaborative,
network effects to use small,
loosely coupled reusable
components to bridge key
requirement gaps.

Case Study-Bridge
project
Lanka
Bid
Daddies
Junior
Simians
Squirrel
Monkey
Strength
India
Lots of
Rocks
Leadership

Bridge Process
Pick Chant
Search Drop
Float

Case Study-Bridge
Project
Reality Rama

Kumbhakarna Design
 Ravana attempted to harness his
legacy, large, monolithic, inflexible
sibling to unleash radical change but
with severe time-to-market challenges,
this strategy did not scale well

Defect Management
 Causal analysis of Lakshmana’s
showstopper revealed the need to
harness H(an)uman capital to deliver
rapid defect fixes using the Sanjeevani
framework

Sanjeevani Framework
Buy one, get
mountain free
Multi-purpose
drugs
Himalayan
purity

End-to-End B2C
At the end of the day, Rama deployed
next generation, B2C (Brahmastra To
Ceylonese) components to deliver
killer performance

Risk Mitigation
As part of risk mitigation initiatives
and complacency-avoidance
strategies, Sita underwent extensive
end-to-end firecall testing and
assessment to uncover potential,
mission-critical infidelities

Closing the feedback loop
But subsequent Social media buzz
analytics and ballpark image metrics
revealed a potential risk in the
maintenance of Indian Male Ego,
thereby leading Rama to envisioneer
a separation of concerns for both of
them

Please do the needful and revert back
with any concerns to
jalsa.jilpa@gmail.com