Building a Social Blog
Non-Traditional Ways to Use Social for Your Blog
Kriselle Laran
Sr. Account Supervisor, Digital
@kr...
We Rely on Social to Drive Blog Traffic
The Model Ecosystem
What You Have: The Basics
• Titles less than 120 characters
• Tags that highlight key terms, phrases and ideas
• Photos and videos in content
• Call...
What You Should Have: SlideShare
What You Should Have: Sharing Bar
What You Should Have: Pinterest
What You Should Have: Instagram
What You Should Have: Vine
What You Should Have: Video
What You Should Have: Facebook
source: CNN.com
What You Should Have: Twitter
What You Should Have: Social Commenting
What You Should Have: Social Sign On
Thank you!
Contact information:
Kriselle Laran
Zeno Group
Sr. Account Supervisor, Digital
650-801-0938
twitter.com/krisell...
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Building a Social Blog

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Brands with blogs often rely on social platforms to drive web traffic. The standard amplification tactic typically involves posting the blog headline and link on Twitter, Facebook, LinkedIn or Google+, and hoping people click on them. According to Social Media Examiner’s annual Social Media Marketing Industry report, 75% of those surveyed said that increased website traffic was the second major benefit of being on social media. This statistic really justifies the need to ensure that once you get people to your blog, they continue to talk about your content and optimize your social activity. Amplification isn’t just when you push your content out…it’s when you do so, then other people do so and then their connections do the same.

By developing an ecosystem that operates collaboratively as one strategic machine, you’ll more effectively get your content out to your potential audience while optimizing reach and ROI. In a successful ecosystem, a blog is well integrated to your social activity. That means that your blog is driving traffic to social and social drives traffic to your blog. You are generating new traffic from immediate social connections and taking advantage of the full, extended network.

So what are you doing now? You probably (hopefully) have at least the basics. Your posts likely have sharing buttons at the top and/or bottom of the article. Maybe your sidebar has links for people to connect with you directly on social networks or Twitter and Facebook feeds. Hopefully you have a way for readers to subscribe to your RSS feed or even an email newsletter. All of these components are great – and highly recommend. But let’s talk about ways you can uplevel the integration of social into your blog to have more than just the basics.

This presentation was delivered at the 2013 Viralheat Blogathon in San Francisco.

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Building a Social Blog

  1. 1. Building a Social Blog Non-Traditional Ways to Use Social for Your Blog Kriselle Laran Sr. Account Supervisor, Digital @krisellelaran The fearless pursuit of the unexpected.
  2. 2. We Rely on Social to Drive Blog Traffic
  3. 3. The Model Ecosystem
  4. 4. What You Have: The Basics
  5. 5. • Titles less than 120 characters • Tags that highlight key terms, phrases and ideas • Photos and videos in content • Call for social action • Include author bios and social links • Let people subscribe • Make it easy to comment • Pre-populate share content What You Should Have: Optimized Content
  6. 6. What You Should Have: SlideShare
  7. 7. What You Should Have: Sharing Bar
  8. 8. What You Should Have: Pinterest
  9. 9. What You Should Have: Instagram
  10. 10. What You Should Have: Vine
  11. 11. What You Should Have: Video
  12. 12. What You Should Have: Facebook source: CNN.com
  13. 13. What You Should Have: Twitter
  14. 14. What You Should Have: Social Commenting
  15. 15. What You Should Have: Social Sign On
  16. 16. Thank you! Contact information: Kriselle Laran Zeno Group Sr. Account Supervisor, Digital 650-801-0938 twitter.com/krisellelaran linkedin.com/in/krisellelaran kriselle.laran@zenogroup.com Zeno Group is defining and leading a category of its own: We are the go-to, global mid-sized PR and digital firm that disrupts the market with game- changing ideas. www.zenogroup.com twitter.com/zenogroup facebook.com/zenogroup linkedin.com/company/zeno-group

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