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Mobile Marketing &
 Mobile Websites
Kris Chislett
• Owner at BlogYourWine.com
- Online Strategy
• Owner at
• MobileWineryWebsites.com
- Mobile Website Design
• kris@krischislett.com
• Cell: 904-472-1727
Context of “Mobile” for this Presentation




It’s a phone – NOT an iPad, Kindle etc.
What EXACTLY is a Mobile Website?
• A Mobile Website is
  NOT an app.
• No downloading
  involved.
• Automatic redirection
  on a mobile device.
Apps vs. Mobile Websites




Mobile Apps vs. Mobile Websites
How Does Your Website Look “Mobily?”




When was the last time you viewed your
website on a mobile device?
39% of smartphone users admit to being on their mobiles in
the bathroom
When was the last time you viewed your
website on a mobile device?
Mobile is local.
The Relevance of Mobile.
  • Google Keyword Tool showing “restaurant”
    mobile search.




Over 30 million people searching for “restaurant” or “restaurants” on
a desktop computer
The Relevance of Mobile.
  • Google Keyword Tool showing “restaurant”
    mobile search.




Almost 25 million people searching for “restaurant” or “restaurants”
on a mobile device.
The Relevance of Mobile.




3.4 million people searching for “winery” on a desktop or laptop.
The Relevance of Mobile.




1.2 million people searching for “winery” on a mobile device.
The Relevance of Mobile.




22,000 people searching for “texas winery” on a desktop or laptop.
The Relevance of Mobile.




9,900 people searching for “texas winery” on a mobile device.
Key Features of a Mobile Website




Click to call
Key Features of a Mobile Website




Click to map
Key Features of a Mobile Website




Optimized forms
Key Features of a Mobile Website




Condensed Information
Key Features of a Mobile Website




Readability
Mobile Recommendations
• The click to map/call should be at the front.
• A mobile website should NOT be your desktop
  website, made to fit on a smaller screen.
• Should be built separately.
• Text should be legible without the need to
  zoom in.
• Simplified menus, requiring minimal “work”
  from the user.
Cost
•   >$5,000+
•   I recommend under $1,000.
•   Monthly hosting fees are low.
•   eCommerce integration significantly increases
    costs.
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Email Marketing
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Conclusion
• Mobile websites are affordable…but you get
  what you pay for!
• Mobile doesn’t require a full website redesign.
• You have no choice.
• You’d be ahead of most other businesses in
  the adoption of mobile.
Thanks for listening!
               Any Questions?



Owner at BlogYourWine.com
Owner at MobileWineryWebsites.com
Online Strategy
Mobile Website Design
krischislett@gmail.com
Cell: 904-472-1727

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Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association

  • 1. Mobile Marketing & Mobile Websites
  • 2. Kris Chislett • Owner at BlogYourWine.com - Online Strategy • Owner at • MobileWineryWebsites.com - Mobile Website Design • kris@krischislett.com • Cell: 904-472-1727
  • 3. Context of “Mobile” for this Presentation It’s a phone – NOT an iPad, Kindle etc.
  • 4. What EXACTLY is a Mobile Website? • A Mobile Website is NOT an app. • No downloading involved. • Automatic redirection on a mobile device.
  • 5. Apps vs. Mobile Websites Mobile Apps vs. Mobile Websites
  • 6. How Does Your Website Look “Mobily?” When was the last time you viewed your website on a mobile device?
  • 7. 39% of smartphone users admit to being on their mobiles in the bathroom
  • 8. When was the last time you viewed your website on a mobile device?
  • 10. The Relevance of Mobile. • Google Keyword Tool showing “restaurant” mobile search. Over 30 million people searching for “restaurant” or “restaurants” on a desktop computer
  • 11. The Relevance of Mobile. • Google Keyword Tool showing “restaurant” mobile search. Almost 25 million people searching for “restaurant” or “restaurants” on a mobile device.
  • 12. The Relevance of Mobile. 3.4 million people searching for “winery” on a desktop or laptop.
  • 13. The Relevance of Mobile. 1.2 million people searching for “winery” on a mobile device.
  • 14. The Relevance of Mobile. 22,000 people searching for “texas winery” on a desktop or laptop.
  • 15. The Relevance of Mobile. 9,900 people searching for “texas winery” on a mobile device.
  • 16. Key Features of a Mobile Website Click to call
  • 17. Key Features of a Mobile Website Click to map
  • 18. Key Features of a Mobile Website Optimized forms
  • 19. Key Features of a Mobile Website Condensed Information
  • 20. Key Features of a Mobile Website Readability
  • 21. Mobile Recommendations • The click to map/call should be at the front. • A mobile website should NOT be your desktop website, made to fit on a smaller screen. • Should be built separately. • Text should be legible without the need to zoom in. • Simplified menus, requiring minimal “work” from the user.
  • 22. Cost • >$5,000+ • I recommend under $1,000. • Monthly hosting fees are low. • eCommerce integration significantly increases costs.
  • 28. Conclusion • Mobile websites are affordable…but you get what you pay for! • Mobile doesn’t require a full website redesign. • You have no choice. • You’d be ahead of most other businesses in the adoption of mobile.
  • 29. Thanks for listening! Any Questions? Owner at BlogYourWine.com Owner at MobileWineryWebsites.com Online Strategy Mobile Website Design krischislett@gmail.com Cell: 904-472-1727