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Brand Guide • Summer 2009
Table of Contents
                                                    Communicating the DoIT Brand     1-2
               ...
Communicating the Urban Education Brand

    Urban Education is an online show directed and produced by GMUtv, George Maso...
CMYK 0C. 0M. 0Y. 100K.


                         The Vintage Black
                         The Vintage Black is a fresh ...
Urban Education Logo
                           The Urban Education logo is a one color
                           type tr...
Urban Education Touchpoint: Animation

An animation was created for the show’s introduction as well as it’s credits. Makin...
Using the Urban Education Logo




The color version of the logo ideally is used on a white background for the best qualit...
Color Palette
     Primary Color Palette                                                                                  ...
Typefaces                           b-Direct
Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz     ...
Please follow compound usage “TM” placement exactly as shown on the Urban Education logo.



                             ...
Urban Education Style Guide
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Urban Education Style Guide

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Transcript of "Urban Education Style Guide"

  1. 1. ™ Brand Guide • Summer 2009
  2. 2. Table of Contents Communicating the DoIT Brand 1-2 The Vintage Black 3-4 Urban Education Logo 5-6 Touchpoint: Animation 7-8 Usage 9-10 Color Palette 11-12 Typeface 13-14 b-Direct 15-16 Designed by: Kris Celeste, EdMS Graphic Designer
  3. 3. Communicating the Urban Education Brand Urban Education is an online show directed and produced by GMUtv, George Mason University’s campus television station.The Urban Education core message and attributes are carried through all mediums of communication in use of color, typography, and other various DoIT Brand elements. ™ 1 2
  4. 4. CMYK 0C. 0M. 0Y. 100K. The Vintage Black The Vintage Black is a fresh and clean color that reflects the clean and slick style of the Urban Education Brand. The Vintage Black is easy to reproduce and should be maintained across all mediums of communication. 3 4
  5. 5. Urban Education Logo The Urban Education logo is a one color type treatment The logo will be used on a white background to bring out the best quality and clarity. ™ 5 6
  6. 6. Urban Education Touchpoint: Animation An animation was created for the show’s introduction as well as it’s credits. Making sure to keep the vintage and urban look and feel of the show, the intro animation was successfully created. 7 8
  7. 7. Using the Urban Education Logo The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 9 10
  8. 8. Color Palette Primary Color Palette Secondary Color Palette CMYK 0C. 0M. 0Y. 100K. 75% Gray 25% Gray The Primary Palette indicates the Urban Education Brand Colors. When designing for the main brand, these colors can be combined with the Secondary Colors. 11 12
  9. 9. Typefaces b-Direct Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The b-Direct icon is most commonly 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ used as a part of the primary element. The restrictions lie within the size of the Myriad Pro Bold Urban Education logo. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 20 19
  10. 10. Please follow compound usage “TM” placement exactly as shown on the Urban Education logo. GMU-TV Urban Education 13 14

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