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DoIT Style Guide

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  • 1. DoIT Division of Instructional Technology Brand Guide Fall 2009
  • 2. Table of Contents Communicating the DoIT Brand 1-2 The Tech Blue 3-4 DoIT Logo 5-6 Touchpoint: Web Design 7-8 Usage 9-10 Color Palette 11-12 Typeface 13-14 Blue Orbit 15-16 Designed by: Kris Celeste, EdMS Graphic Designer
  • 3. Communicating the DoIT Brand The Division of Instructional Technology fosters and supports the University community in the use of technology for research, teaching and learning. The DoIT core message and attributes are carried through all mediums of communication in use of color, typography, and other various DoIT Brand elements. 1 2
  • 4. CMYK 70C. 33M. 0Y. 15K. Tech Blue The Tech Blue is a fresh and clean color that reflects clean and techy style of the DoIT Brand. The Tech Blue is easy to reproduce and should be maintained across all mediums of communication. 3 4
  • 5. The DoIT Logo The DoIT logo is a one color type treatment. It can be used with or without the tag line. The logo will be used on a white background to bring out the best quality and clarity. 5 6
  • 6. A V2C2 Touchpoint: Web Design [A] DoIT Banner • [B] DoIT Search Bar • B [C] Students • [D] Faculty and Staff • C D [E] Recent News and Events • E [F] DoIT Logo • F G [G] Affiliates • 7 8
  • 7. Using the DoIT Logo Text Graphic Text Graphic Text Graphic Text Graphic Text Graph- ic Text Graphic Text Graph- ic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graph- ic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graph- ic Text Graphic Text Graph- Teaching and Learning with Technology Teaching and Learning with Technology The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 9 10
  • 8. Color Palette Primary Color Palette Secondary Color Palette CMYK 0C. 0M. 0Y. 100K. CMYK 70C. 33M. 0Y. 15K. CMYK 58C. 40M. 30Y. 2K. CMYK 16C. 7M. 5Y. 0K. CMYK 95C. 25M. 0Y. 10K. The Primary Palette indicates the DoIT Brand Colors. When designing for the main brand, these colors can be combined with the Secondary Colors. 11 12
  • 9. Typefaces DoIT Orbit The Sans B5 Plain ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The DoIT Orbit is most commonly used 1234567890$%&()““‘‘ as a part of the primary element. The restrictions lie within the size of the The Sans B7 Bold DoIT logo. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()““‘‘ 20 19
  • 10. Please follow compound usage “TM” placement exactly as shown on the DoIT logo. Division of Instructional Technology Teaching and Learning with Technology 13 14