While lifestyle accounts for up to 3/4 of healthcare costs, most people do not find exercise fun. Some have tried numerous diet and exercise programs with the primary goal of weight loss, only to fail and become discouraged, resulting in worse health outcomes over time. In this paper, we explore crucial elements in consumer engagement that can lead to improved health outcomes. We deploy data mining algorithms to understand the impacts of various interventions, such as social network, visual dashboard, event processing, games and challenges, on health outcomes using data obtained from a clinical trial. We explain what worked, what did not work, and why. More importantly, we describe salient attributes of social health games that are crucial in both consumer engagement and health outcomes.
David Kil is the founder and CEO of HealthMantic, focusing on lifestyle-medical informatics and sensor-based health gaming. Prior to founding HealthMantic, he was Chief Scientist at SKT Americas and Chief Science Officer at Humana, responsible for the development and deployment of healthcare informatics applications. At SKTA, he founded the iWell project and built an integrated wellness platform consisting of sensors, platform, and informatics. The system underwent a successful clinical trial at PeaceHealth with promising results. At Humana, he led the design and development efforts in enterprise knowledge engine, predictive modeling, and outcomes analytics while working with Samsung on U-Health initiatives. The enterprise insight engine won the best-of-breed technology award from the ComputerWorld magazine. He co-authored a book entitled “Pattern Recognition and Prediction with Applications to Signal Characterization” by Springer-Verlag, published over 30 papers, and holds 8 US/European patents. He graduated from the University of Illinois at Urbana-Champaign with BSEE/Chemistry (Highest Honor and Bronze Tablet), the Polytechnic University of New York (MSEE), and Arizona State University (MBA).