The Role(s) of Data VisualizationGeoff McGheeBay Area Data Visualization Group MeetupOctober 27, 2011
Dealing with Data                    Explosion of Electronic Information                    • 2003 estimate: 5 exabytes/da...
Dealing with Data The Promise of Data Visualization                           Using the Eye-Brain Connection              ...
Roles of Data Visualization
Roles of Data Visualization                       Visualizing New Information                       • Data that reveals pr...
Visualizing New MirrorVisualization as InformationSan Francisco Cabspotting, Stamen Design, (2006)http://cabspotting.org/c...
Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/...
Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/...
Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/...
Visualization as MirrorVisualizing New Remix                 Information“Flickr Flow,” Fernanda Viégas and Martin Wattenbe...
Visualization as MirrorVisualizing New Information“GameDay,” Major League Baseball (2011)http://mlb.mlb.com
Visualization as MirrorThe Biggest Lies in Online Dating, OK Cupid (2010)http://blog.okcupid.com/index.php/the-biggest-lie...
Roles of Data Visualization                       Visualizing New Information                       • Can be interactive– ...
The Remix
Roles of Data Visualization                     Remix: The Familiar Through a New Lens                     • Innovations i...
Visualization as Remix“Here and There,” Berg Design (2009)http://berglondon.com/projects/hat/
Visualization as Remix“If San Francisco Crime Was Elevation,” Doug McCune (2010)http://dougmccune.com/blog/2010/06/05/if-s...
Visualization as Remix“River Maps,” Daniel Huffman (2011)http://somethingaboutmaps.wordpress.com/river-maps/
Visualization as Remix“River Maps,” Daniel Huffman (2011)http://somethingaboutmaps.wordpress.com/river-maps/
Visualization as Remix“Dimensions,” BBC and Berg Design (2010)http://howbigreally.com
Visualization as Remix“Map of the Market,” Martin Wattenberg/Smart Money (1998)http://www.smartmoney.com/map-of-the-market/
Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment...
Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment...
Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment...
Roles of Data Visualization                     Remix: The Familiar Through a New Lens                     • Can be about ...
Investigation and Advocacy
Roles of Data Visualization                     Investigation and Advocacy                     • Both an analytical and co...
Visualization for Investigation or Advocacy                                and AdvocacyThe Washington Post (2010)http://pr...
Visualization for Investigation or Advocacy                                and Advocacy“What They Know,” The Wall Street J...
Visualization for Investigation or Advocacy                                and AdvocacyThe New York Times (2010)http://www...
or AdvocacyVisualization for Investigation and AdvocacyThe Sunlight Foundationhttp://influenceexplorer.com/organization/at...
or AdvocacyVisualization for Investigation and AdvocacyThe Sunlight Foundationhttp://influenceexplorer.com/organization/at...
Visualization for Investigation or Advocacy                                and Advocacy“SourceMap,” MIT (2009)http://www.s...
Clarity of Argument
Visualization for Investigation or Advocacy                                and AdvocacyEconomic Policy Institute (2010)htt...
Visualization for Investigation or Advocacy                                and Advocacy“Remapping the Debate” Anti-Discrim...
Visualization for Investigation or Advocacy                                and Advocacy“Remapping the Debate” Anti-Discrim...
Visualization for Investigation or Advocacy                                and Advocacy“Remapping the Debate” Anti-Discrim...
Roles of Data Visualization                     Investigation and Advocacy                     • Storytelling is key      ...
Roles of Data Visualization                                      Environment for Exploration                              ...
Environment as MirrorVisualization for Exploration“Mapping America: Every City, Every Block,” The New York Times (2010)htt...
Environment as MirrorVisualization for Exploration“Assessing Digitization Quality,” Bill Lane Center for the American West...
Environment as MirrorVisualization for Exploration“Mapping the Republic of Letters,”Stanford University (2009-Present)http...
Environment for Exploration
Learn More Online…
Video Documentary
Video Documentary            datajournalism.stanford.edu
Thanks!geoffmcghee@gmail.com   Twitter: @mcgeoff
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Gmcghee bayvis meetup_111027

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Presentation slides:Telling Stories with Data

Geoff McGhee is the Creative Director of Media and Communications and a former John S. Knight Journalism fellow at Stanford University.

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Gmcghee bayvis meetup_111027

  1. 1. The Role(s) of Data VisualizationGeoff McGheeBay Area Data Visualization Group MeetupOctober 27, 2011
  2. 2. Dealing with Data Explosion of Electronic Information • 2003 estimate: 5 exabytes/day* new info • Open government/transparency movements • E-commerce, electronic record-keeping • Digitization of media (photos, music, books...) • Remote sensors, RFID tags, POS systems • Plummeting Cost of Storage • Data formats (XML, JSON, RDF… ), APIs • Social media * Exabyte = 1 million terabytes
  3. 3. Dealing with Data The Promise of Data Visualization Using the Eye-Brain Connection • Bypass language centers, go direct to the visual cortex • Leverage ability to recognize patterns, visual sense-making • Powerful graphics chips enable animation, live data processing possibleMap of New Brainlandby Unit Seven via Flickr
  4. 4. Roles of Data Visualization
  5. 5. Roles of Data Visualization Visualizing New Information • Data that reveals previously unknown insights into patterns of life • Visualization as a way to “throw things on the wall” and examineGoogle N-Gram Viewer • Things that used to be unknown, unknowable, or impractical to know • Less about visualization than the data
  6. 6. Visualizing New MirrorVisualization as InformationSan Francisco Cabspotting, Stamen Design, (2006)http://cabspotting.org/client.html
  7. 7. Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/walkingsf/sets/72157624209158632/
  8. 8. Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/walkingsf/sets/72157624209158632/
  9. 9. Visualizing New MirrorVisualization as Information“Tourists vs. Locals,” Eric Fischer, (2010)http://www.flickr.com/photos/walkingsf/sets/72157624209158632/
  10. 10. Visualization as MirrorVisualizing New Remix Information“Flickr Flow,” Fernanda Viégas and Martin Wattenberg (2009)http://hint.fm/projects/flickr/
  11. 11. Visualization as MirrorVisualizing New Information“GameDay,” Major League Baseball (2011)http://mlb.mlb.com
  12. 12. Visualization as MirrorThe Biggest Lies in Online Dating, OK Cupid (2010)http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
  13. 13. Roles of Data Visualization Visualizing New Information • Can be interactive– frequently not • “Throw it on the wall” • Maybe best seen as a “first pass,” a very mature but exploratory visGoogle N-Gram Viewer • Story comes later – maybe even because of the visualization
  14. 14. The Remix
  15. 15. Roles of Data Visualization Remix: The Familiar Through a New Lens • Innovations in graphic display can change how we experience an idea • Less about data than the visualization • “Now I see it”
  16. 16. Visualization as Remix“Here and There,” Berg Design (2009)http://berglondon.com/projects/hat/
  17. 17. Visualization as Remix“If San Francisco Crime Was Elevation,” Doug McCune (2010)http://dougmccune.com/blog/2010/06/05/if-san-francisco-crime-was-elevation/
  18. 18. Visualization as Remix“River Maps,” Daniel Huffman (2011)http://somethingaboutmaps.wordpress.com/river-maps/
  19. 19. Visualization as Remix“River Maps,” Daniel Huffman (2011)http://somethingaboutmaps.wordpress.com/river-maps/
  20. 20. Visualization as Remix“Dimensions,” BBC and Berg Design (2010)http://howbigreally.com
  21. 21. Visualization as Remix“Map of the Market,” Martin Wattenberg/Smart Money (1998)http://www.smartmoney.com/map-of-the-market/
  22. 22. Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment-lines.html
  23. 23. Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment-lines.html
  24. 24. Visualization as RemixThe New York Times (2009)http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment-lines.html
  25. 25. Roles of Data Visualization Remix: The Familiar Through a New Lens • Can be about storytelling, but more likely: the visual format brings out something new from existing knowledge • Some of the most artful and striking visualizations come from this category • Can take more aesthetic risks
  26. 26. Investigation and Advocacy
  27. 27. Roles of Data Visualization Investigation and Advocacy • Both an analytical and communications format • Data mining and analysis help uncover important trends, stories • Persuasiveness of graphic forms can be used for transparency or persuasion
  28. 28. Visualization for Investigation or Advocacy and AdvocacyThe Washington Post (2010)http://projects.washingtonpost.com/top-secret-america/map/
  29. 29. Visualization for Investigation or Advocacy and Advocacy“What They Know,” The Wall Street Journal (2010)http://blogs.wsj.com/wtk/
  30. 30. Visualization for Investigation or Advocacy and AdvocacyThe New York Times (2010)http://www.nytimes.com/interactive/2010/07/11/nyregion/20100711-stop-and-frisk.html
  31. 31. or AdvocacyVisualization for Investigation and AdvocacyThe Sunlight Foundationhttp://influenceexplorer.com/organization/att-inc/d473e580c5684a658b754eb97566cb05?cycle=2010v
  32. 32. or AdvocacyVisualization for Investigation and AdvocacyThe Sunlight Foundationhttp://influenceexplorer.com/organization/att-inc/d473e580c5684a658b754eb97566cb05?cycle=2010v
  33. 33. Visualization for Investigation or Advocacy and Advocacy“SourceMap,” MIT (2009)http://www.sourcemap.org/object/tesla-roadster
  34. 34. Clarity of Argument
  35. 35. Visualization for Investigation or Advocacy and AdvocacyEconomic Policy Institute (2010)http://www.stateofworkingamerica.org/pages/interactive#/?start=1917&end=1918
  36. 36. Visualization for Investigation or Advocacy and Advocacy“Remapping the Debate” Anti-Discrimination Center, (2011)http://remappingdebate.org/
  37. 37. Visualization for Investigation or Advocacy and Advocacy“Remapping the Debate” Anti-Discrimination Center, (2011)http://remappingdebate.org/
  38. 38. Visualization for Investigation or Advocacy and Advocacy“Remapping the Debate” Anti-Discrimination Center, (2011)http://remappingdebate.org/
  39. 39. Roles of Data Visualization Investigation and Advocacy • Storytelling is key • Ideally about transparency and comprehensiveness (ie whole data set) • But also about guiding viewer to most salient points to your argument • Interactivity: linear story supplemented by nonlinear reference
  40. 40. Roles of Data Visualization Environment for Exploration • Tool for individual or collective exploration • Can show same data in multiple dimensions, like time/space • Search, filter, drill down to detailsAnalyzing OCR Quality of Newspapers • Ideally, mark and share discoveries within the tool
  41. 41. Environment as MirrorVisualization for Exploration“Mapping America: Every City, Every Block,” The New York Times (2010)http://projects.nytimes.com/census/2010/explorer
  42. 42. Environment as MirrorVisualization for Exploration“Assessing Digitization Quality,” Bill Lane Center for the American West/University of North Texas (2011)http://mappingtexts.org
  43. 43. Environment as MirrorVisualization for Exploration“Mapping the Republic of Letters,”Stanford University (2009-Present)https://republicofletters.stanford.edu/
  44. 44. Environment for Exploration
  45. 45. Learn More Online…
  46. 46. Video Documentary
  47. 47. Video Documentary datajournalism.stanford.edu
  48. 48. Thanks!geoffmcghee@gmail.com Twitter: @mcgeoff
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