Marketingpresentation

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Marketingpresentation

  1. 1. Supply Chain Management (Ch 15) <br />Team F <br />Kristen, Scott, Danny and Maddie<br />Pictures Found on Google Images <br />
  2. 2. Definition of Supply Chain Management <br />A set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time, as well as to minimize system-wide costs while satisfying the service levels their customers require. <br />
  3. 3. Wholesaler <br />Marketing Channel <br />Logistics Management <br />Distribution Center <br />Supply Chain, Marketing Channels and Logistics <br />
  4. 4. i2 Supply Chain Management Company<br />http://www.youtube.com/watch?v=O6Bm3BYjCd0<br />
  5. 5. Strategic Relationships in Supply Chains<br />We’ve seen two videos on the relationship between Payless Shoes and i2 Supply Chain company. <br />Do you trust the information presented in these videos? <br />Do you think this relationship is beneficial to both Payless and i2? <br />Do you think Payless’ viewpoint on this relationship is different from the views in the videos? <br />
  6. 6. Making Information Flow <br />Supply Chains players: <br />Manufacturers<br />Buyers <br />Distribution Centers <br />Stores <br />Customer<br />Payless Shoes has over 4500 stores, thousands of SKU’s, tons of shoe manufacturers and a wide target market. <br />What are some of the challenges of making information flow in such a complex system? <br />
  7. 7. Methods for Information Flow <br />Push and Pull Supply Chains<br />Pull~ Orders generated at store level, and based on sales data<br />Push~ Merchandise is allocated on basis of demand.<br />Is McDonald’s a push supply chain, pull supply chain or some combination of both? How does the perishable aspect of food affect their system of supply chain?<br />Found on McDonald's website<br />
  8. 8. Making Merchandise Flow <br />The Distribution Center <br />Inbound Transportation <br />Receiving and Checking <br />Storing and Cross Docking <br />Getting Merchandise Floor Ready <br />Shipping to Stores <br />Inventory Management using Just-In-Time Systems <br />Discussion: Both Payless and McDonald’s have to depend on a Just-In-Time System, but for different reasons. Why is this system necessary for the food and apparel industries? <br />
  9. 9. Managing the Supply Chain <br />Types of Supply Chain <br />Independent/Conventional <br />Vertical <br />Administered <br />Contractual<br />What type of Supply Chain does each firm utilize? What are the risks, what are the benefits? <br />
  10. 10. Thank you for Listening! <br />All Definitions are from the textbook and the following three websites were used for our examples:<br />i2 example: http://www.youtube.com/watch?v=O6Bm3BYjCd0<br />Payless example: http://www.youtube.com/watch?v=IPl7RCd5G7s<br />McDonald’s example: http://boyerverma.com/wordpress/?p=45<br />

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