Why Hire A Freelance Writer

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  • 1. Why Hire A Freelance Writer? Kelly C. Richardson, MEd Copywriter | Consultant | Digital Marketer
  • 2. QUALITY
    • Nearly anyone can hammer out a project status report or a procedural manual, but business leaders who want professional results hire professional writers.
    • Executives considering a copywriter should take publishing experience as a vote of confidence in the quality of a writer's work; the published writer already has a track record with the toughest of all audiences: editors.
  • 3. EXPERTISE
    • Some copywriters are generalists, bringing skills and talent to a broad range of writing projects. Others focus on a specific niche, such as ad copy, Web content and technical manuals.
    • If your organization has a wide range of written communication needs, a generalist can bring versatility. If you need a writer for only one type of project, consider narrowing your search to tap into a writer's functionally-specific expertise.
  • 4. FOCUS
    • If you are like most managers, you have a dozen things on your radar at once. You have a choice: make time by cutting a few corners in your real job or do it on your own time.
    • Engaging a freelance writer for those time-consuming writing projects allows you to focus your energy on the priorities that matter.
  • 5. CONTROL
    • Contracting with a skilled copywriter gives you a single point of contact for every writing project.
    • Instead of keeping tabs on many loose ends, you can simply deal with one professional, giving you tighter control over the final result.
  • 6. CONSISTENCY
    • Using a freelance copywriter is your opportunity to benefit from a consistent voice and style.
    • This is especially important in writing projects that reach a broad audience (whether internal or external), with whom a consistent message, or lack of it, can impact the audience's perception of company image and brand.
  • 7. TIME
    • Hiring a freelance copywriter is a time management strategy that business leaders are realizing.
    • Professional-looking, well-written material takes a great deal of time to create.
    • A professional copywriter has time for nothing else but producing first-rate copy.
  • 8. COST
    • Whatever terms you negotiate with a copywriter, remember that the whole point is to get the best possible final product for a lower overall cost than doing the work in-house.
    • Copywriters and copyeditors cover the spectrum of backgrounds and skill sets, and charge a broad range of fees. Fees are typically hourly, but some negotiate a flat fee for an entire project.
  • 9. HEADCOUNT & OVERHEAD
    • Since contractors are excluded from headcount and don't receive company benefits, expenses typically shrink when projects are contracted out. Writing projects are no exception.
  • 10. WHO TO HIRE
    • Kelly Richardson, Med
    • Copywriter | Consultant | Digital Marketer
    • 678 859 2960 voice
    • 866 401 6124 fax
    • [email_address]
    • http:// kellyrichardsoncopywriting.com