Nearly anyone can hammer out a project status report or a procedural manual, but business leaders who want professional results hire professional writers.
Executives considering a copywriter should take publishing experience as a vote of confidence in the quality of a writer's work; the published writer already has a track record with the toughest of all audiences: editors.
Some copywriters are generalists, bringing skills and talent to a broad range of writing projects. Others focus on a specific niche, such as ad copy, Web content and technical manuals.
If your organization has a wide range of written communication needs, a generalist can bring versatility. If you need a writer for only one type of project, consider narrowing your search to tap into a writer's functionally-specific expertise.
Using a freelance copywriter is your opportunity to benefit from a consistent voice and style.
This is especially important in writing projects that reach a broad audience (whether internal or external), with whom a consistent message, or lack of it, can impact the audience's perception of company image and brand.