It's Hip to Be Square: The QR Code Revolution

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Pecha Kucha 20x20 presentation for Social Media Club Atlanta - 3/30/2011.

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  • Smartphones are expected to dominate the mobile market in the US by 2011 Behind the scenes interviews Mobile Wallpaper Free MP3 downloads Cool mobile app (Smithsonian) product gallery, specs, videos, news and promotions ect. Store Locator Fan Facebook/Twitter QR codes are still in their infancy. It’s our responsibility to do great things with them in order for them to hit mainstream adoption. If we train our customers to know they will get something cool for scanning a QR code then they will continue to scan them - if we provide something crappy or too complicated then they will not use them and QR codes will not become successful. - eBay generated $500m from mobile commerce last year. There will be 160m smartphones in the US by 2013 In less than 20 years the cell phones has gone from being a rare expensive tool of the busniess elite to a ubiquitous essential for people of all ages. There will be 5.8 billion mobile subscrobers by 2013 (Gartner)
  • - Links to a mobile website with several videos essential tips, latest trends, advice and inspiration straight from their favorite style icons all from their phone. - Shoppers can scan QR codes or send a text to receive videos from celebrity designers and fashion experts giving backstage access into what inspires them. - Promo video was not ready in time.
  • After downloading the CK One app and scanning the Matrix -looking billboard, the end-user is redirected to a twenty-second teaser trailer of scantily clad model Lara Stone dancing in her undies.  It seems pretty useless, but effective advertising nonetheless.
  • Axa Bank Belgium who recently built a giant QR Code from paint cans have produced an innovative QR Code TV ad (video below). The ad for Axa’s home insurance iPhone app, shows a house with a QR Code where the door should be and we see something crashing through the house roof. Viewers are invited to scan the code to see what actually happened. It’s certainly innovative and doubly so because what happened is something you don’t need to insure against
  • Lupe Fiasco is using QR Codes to promote sales of his new album on the mo bile web. This was posted on his official site. The landing page could have used some sample audio clips IMO but another great QR code m-commerce example from the m usic indust ry in 2011. The VIDEO by Re d Laser is AMA ZING!!
  • How many of you have used Delta’s online boarding passes?
  • - SnapTags deliver interactive functionality and trackability to mass marketing by making any logo a gateway to mobile marketing. - "Their technology allows consumers with even basic phones to interact with the printed page" - SnapTags are an application-free, branded alternative to a 2D Mobile Barcode & a patent pending technology The primary difference is that these codes work with any camera phone, not just those that can run apps. JagTag company claims that their system covers about 90% of all people with a cell phone, not just those with a smartphone. JagTag uses a distinctive L-shaped code.  Spydrlynk uses image recognition for things like company logos. The process is more complex than the process used for a QR Code or Microsoft Tag. Here are the steps: A customer takes a photograph of the Jagtag or Spydr SnapTag. The consumer then forward the picture via MMS or email to the company’s server.  The consumer must know how to forward a picture and must type the correct destination address. The server recognizes the code, assuming that the photograph is of sufficient quality. The server sends back a URL or other information to the phone via SMS. The consumer then clicks or selects the URL to begin the engagement. This five-step process requires some knowledge and effort on the part of the consumer before the mobile engagement can begin. Nellymoser can deliver content to consumers who use Jagtag, Spydrlynk, and other “snap and send” technologies.
  • The process is more complex than the process used for a QR Code or Microsoft Tag. Here are the steps: A customer takes a photograph of the Jagtag or Spydr SnapTag. The consumer then forward the picture via MMS or email to the company’s server.  The consumer must know how to forward a picture and must type the correct destination address. The server recognizes the code, assuming that the photograph is of sufficient quality. The server sends back a URL or other information to the phone via SMS. The consumer then clicks or selects the URL to begin the engagement. This five-step process requires some knowledge and effort on the part of the consumer before the mobile engagement can begin. Nellymoser can deliver content to consumers who use Jagtag, Spydrlynk, and other “snap and send” technologies.
  • It's Hip to Be Square: The QR Code Revolution

    1. 1. It’s Hip to Be Square: The QR Code Revolution By: @KathleneHestir Social Media Manager | @CaseMate
    2. 2. <ul><li>51.6% of all QR codes link to mobile videos </li></ul><ul><li>23.1% link to mobile sites </li></ul><ul><li>16.6% link to “Enter to Win” Sweepstakes </li></ul>The QR (quick response) code is a 2D matrix mobile-action code. It is the fastest link from physical objects to the digital world. QR codes can contain a URL, contact info, phone number, SMS message, geographic coordinates, plain alpha-numeric text and other types of formatted information. According to a study by Nellymoser of the nation’s top 100 monthly magazines:
    3. 3. QR Code Growth <ul><li>Developed in 1994 by Denso Wave Corp. to track vehicle manufacturing parts. </li></ul><ul><li>Already popular in Asia and Europe - recent smartphone growth has caused U.S. QR code use to explode. </li></ul><ul><li>QR code scanning increased by 1200% from July to Dec 2010. </li></ul>
    4. 4. Scanner Apps to Know
    5. 5. Macy’s Backstage Pass QR & SMS campaign linking to mobile site with video fashion tips from top stylists.
    6. 6. Calvin Klein Billboards Download the CK One app and scan the board to see behind the scenes footage of the campaign.
    7. 7. Signage QR codes turn store signage into a viral retail experience.
    8. 8. Television
    9. 9. Commercials Bravo brings you Bethenny Frankel’s Closet Confessions
    10. 10. Unlock Secret Doors in Commercials In a commercial for Axa Home Insurance, viewers see a house with a QR Code on the front door. Something then crashes through the roof, and viewers are invited to scan the code to see what actually happened...
    11. 12. <ul><li>Starbucks iPhone app becomes your gift card after entering your information. </li></ul><ul><li>Barista scans your QR code which pays for your purchase. </li></ul>Starbucks QR Codes = Digital Currency
    12. 13. Delta allows its passengers to check in for their flight via a QR code in the Delta mobile app rather than needing to print a paper boarding pass. Airlines Boarding Passes
    13. 14. <ul><li>Good Housekeeping Seal of Approval for the social media age </li></ul><ul><li>Ratings and reviews will be accessible instantly via QR codes printed on product packaging. </li></ul>Twitter Mom Reviews
    14. 15. <ul><li>QR Business Decals </li></ul><ul><li>Read & Leave Reviews </li></ul><ul><li>Find Special Offers </li></ul><ul><li>Rate the Business </li></ul>Google’s Favorite Places
    15. 16. Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product and leave comments.
    16. 17. Next Generation QR Codes... <ul><li>Originally designed to encode human DNA in a small space. </li></ul><ul><li>Can contain much more info than a regular QR code. </li></ul><ul><li>Provides more control and flexibility to linked content.  </li></ul><ul><li>Works better in low light. </li></ul><ul><li>Analytics show heat maps and locations of scans. </li></ul>
    17. 18. SnapTags: Snap & Send Instead of using an app, consumers take a picture of the code using their camera phone and then send it via MMS or email to number.
    18. 19. Process is more complex than scanning a QR code. SnapTags: Snap & Send
    19. 20. <ul><li>URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code </li></ul><ul><li>http://tag.microsoft.com </li></ul><ul><li>http://qrcode.kaywa.com </li></ul>Make Your Own Code

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