South Central Gaming Zone
Prepared For:
Kansas Lottery Gaming Facility Review Board Meeting
December 1, 2010
Wells Gaming ...
December 1, 2010 Wells Gaming Research 1
Methodology
• Customized WGR’s proprietary gravity
models
• Tested and calibrated...
December 1, 2010 Wells Gaming Research 2
SC Kansas Trade Area
• Trade area is slightly more than a 100-mile
radius to the ...
December 1, 2010 Wells Gaming Research 3
SC Kansas Trade Area Map
December 1, 2010 Wells Gaming Research 4
December 1, 2010 Wells Gaming Research 5
Existing and Planned Casinos
• Existing competition includes 1 casino in Kansas a...
Global Gaming’s
WinSpirit
December 1, 2010 Wells Gaming Research 7
Capacities and Amenities
WinSpirit Phase 1a Phase 1b Phase 1c
FBO
2016 - 2024
Yea...
December 1, 2010 Wells Gaming Research 8
Gaming Revenue Projections
WinSpirit
Phase 1a
2012
Phase 1b
2014
Phase 1c
2016
Fu...
December 1, 2010 Wells Gaming Research 9
Gaming Visit Projections
WinSpirit
Phase 1a
2012
Phase 1b
2014
Phase 1c
2016
Full...
Peninsula Gaming’s
Kansas Star
December 1, 2010 Wells Gaming Research 11
Capacities and Amenities
Kansas Star Phase 1a Phase 1b FBO
Years 2012 2014 2016
...
December 1, 2010 Wells Gaming Research 12
Gaming Revenue Projections
Kansas Star
Phase 1a
2012
Phase 1b
2014
Full Build Ou...
December 1, 2010 Wells Gaming Research 13
Gaming Visit Projections
Kansas Star
Phase 1a
2012
Phase 1b
2014
Full Build Out
...
Global’s WinSpirit
vs
Peninsula’s Kansas Star
December 1, 2010 Wells Gaming Research 15
Capacities and Amenities
WinSpirit Kansas Star
Phase 1a Phase 1c FBO Phase 1a FB...
December 1, 2010 Wells Gaming Research 16
Gaming Revenue Projections
2012 2014 2016
Revenue Projections
(in thousands)
Win...
December 1, 2010 Wells Gaming Research 17
Gaming Revenue Projections
2016
Revenue Projections
(in thousands)
WinSprit
FBO
...
December 1, 2010 Wells Gaming Research 18
Gaming Visit Projections
2012 2014 2016
Visit Projections
WinSprit
Phase 1a
(1/2...
December 1, 2010 Wells Gaming Research 19
Gaming Visit Projections
2016
Visit Projections
WinSprit
FBO
(2016 - 2024)
Kansa...
Richard H. Wells, Experience & Qualifications
Wells is founder and president of Wells
Gaming Research, a Nevada Corporatio...
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Wells Gaming ppt 2010

  1. 1. South Central Gaming Zone Prepared For: Kansas Lottery Gaming Facility Review Board Meeting December 1, 2010 Wells Gaming Research
  2. 2. December 1, 2010 Wells Gaming Research 1 Methodology • Customized WGR’s proprietary gravity models • Tested and calibrated models on casino markets in MO, OK, & KS where actual or highly reliable estimates of gaming revenues were available • Updated population data at census tract level for 2000 and 2009 thru 2017 for the trade area • Defined and ran 5 scenarios for Kansas Star and 6 scenarios for WinSpirit to evaluate build out phases and impact of Wyandotte casino
  3. 3. December 1, 2010 Wells Gaming Research 2 SC Kansas Trade Area • Trade area is slightly more than a 100-mile radius to the north, extending 150 miles south (OKC) and 140 miles southeast (TUL) • Includes 32 counties in Kansas, 21 counties in Oklahoma, and 850 census tracts • Total population is 3,032,068; of which 2,098,260 are adults • Of the adult population, 455,119 (22%) live in Sumner County and the seven contiguous counties, 1,396,778 (67%) live in Oklahoma
  4. 4. December 1, 2010 Wells Gaming Research 3 SC Kansas Trade Area Map
  5. 5. December 1, 2010 Wells Gaming Research 4
  6. 6. December 1, 2010 Wells Gaming Research 5 Existing and Planned Casinos • Existing competition includes 1 casino in Kansas and 62 casinos in Oklahoma • Total existing capacity: 37,237 slots, 338 pit tables, 170 poker tables, 817 hotel rooms • Expansions at Boot Hill Casino (291 slots, 3 pit tables, 19,776 sq. ft. convention, 108 rooms, 1 restaurant and 2 entertainment venues) • Expansions at First Council Casino (88 rooms and an events center) and Lucky Star Casino in Concho (600 slots) • Planned casino in Chilocco (300 slots, 1 food & bev)
  7. 7. Global Gaming’s WinSpirit
  8. 8. December 1, 2010 Wells Gaming Research 7 Capacities and Amenities WinSpirit Phase 1a Phase 1b Phase 1c FBO 2016 - 2024 Years 2012 2014 2016 2016 Casino: Square Footage 72,979 72,979 72,979 72,979 Slots Machines 1,300 1,550 1,800 2,000 Table Games 30 40 40 40 Poker Tables 20 20 20 20 Restaurants & Bar / Lounges: # of Restaurants 2 2 2 4 # of Bar / Lounges 3 3 3 3 Event / Convention Center: # of Seats 1,400 1,400 1,400 1,400 Hotel: # of Rooms 80 80 80 200 Travel Plaza: # of Fueling Positions 0 12 12 12 Parking: # of Spaces 2,357 2,357 2,357 3,323 RV Park: # of Spaces 0 0 0 90
  9. 9. December 1, 2010 Wells Gaming Research 8 Gaming Revenue Projections WinSpirit Phase 1a 2012 Phase 1b 2014 Phase 1c 2016 Full Build Out 2016 Global Gaming Projections: 1/2 year 2016 - 2024 Residential $53,043,900 $118,328,700 $130,569,600 N/A Tourist $10,217,500 $22,110,000 $25,125,000 N/A Total $63,261,400 $140,438,700 $155,694,600 N/A WGR Projections : Trade Area $45,102,500 $103,654,000 $115,162,000 $130,048,000 Incremental from Travel Plaza $0 $5,031,160 $5,337,558 $5,337,558 Total $45,102,500 $108,685,160 $120,499,558 $135,385,558 Difference - Global Gaming vs WGR $18,158,900 $31,753,540 $35,195,042 N/A %Difference 29% 23% 23% N/A Impact of the Wyandotte Phase 1: 1,000 slots 1,000 slots 1,000 slots 1,000 slots With Wyandotte Tribe Casino $34,908,000 $86,705,160 $96,961,558 $112,832,558 Impact -$10,194,500 -$21,980,000 -$23,538,000 -$22,553,000 %Impact -23% -20% -20% -17% Impact of the Wyandotte FBO: 1,000 slots 1,000 slots mirror WinSpirit mirror WinSpirit With Wyandotte Tribe Casino $34,908,000 $86,705,160 $71,094,558 $77,063,558 Impact -$10,194,500 -$21,980,000 -$49,405,000 -$58,322,000 %Impact -23% -20% -41% -43%
  10. 10. December 1, 2010 Wells Gaming Research 9 Gaming Visit Projections WinSpirit Phase 1a 2012 Phase 1b 2014 Phase 1c 2016 Full Build Out 2016 Global Gaming Projections: 1/2 year 2016 - 2024 Residential 845,224 1,822,271 2,028,148 N/A Tourist 161,572 360,567 401,304 N/A Total 1,006,796 2,182,838 2,429,452 N/A WGR Projections : Trade Area 609,194 1,318,865 1,380,775 1,558,256 Incremental from Travel Plaza 0 100,623 100,623 100,623 Total 609,194 1,419,488 1,481,398 1,658,879 Difference - Global Gaming vs WGR 397,603 763,350 948,054 N/A %Difference 39% 35% 39% N/A Impact of the Wyandotte Phase 1: 1,000 slots 1,000 slots 1,000 slots 1,000 slots With Wyandotte Tribe Casino 493,470 1,188,578 1,251,051 1,449,656 Impact -115,724 -230,910 -230,347 -209,223 %Impact -19% -16% -16% -13% Impact of the Wyandotte FBO: 1,000 slots 1,000 slots mirror WinSpirit mirror WinSpirit With Wyandotte Tribe Casino 493,470 1,188,578 922,769 996,133 Impact -115,724 -230,910 -558,629 -662,746 %Impact -19% -16% -38% -40%
  11. 11. Peninsula Gaming’s Kansas Star
  12. 12. December 1, 2010 Wells Gaming Research 11 Capacities and Amenities Kansas Star Phase 1a Phase 1b FBO Years 2012 2014 2016 Casino: Square Footage 44,100 47,200 63,700 Slots Machines 1,310 1,500 2,000 Table Games 32 42 50 Poker Tables 0 10 10 Restaurants & Bar / Lounges: # of Restaurants 2 3 3 # of Bar / Lounges 1 2 2 Event / Convention Center: # of Seats 0 3,000 3,000 Hotel: # of Rooms 0 150 300 Parking: # of Spaces 1,820 2,520 3,965 RV Park: # of Spaces 0 20 90
  13. 13. December 1, 2010 Wells Gaming Research 12 Gaming Revenue Projections Kansas Star Phase 1a 2012 Phase 1b 2014 Full Build Out 2016 Peninsula Gaming Projections: Full Year Residential $112,900,817 $146,229,083 $174,104,835 Tourist $6,007,106 $19,583,472 $28,237,904 Total $118,907,923 $165,812,555 $202,342,739 WGR Projections : Trade Area $132,614,000 $176,228,000 $206,167,000 Incremental from Equine Events $0 $2,455,731 $3,016,759 Total $132,614,000 $178,683,731 $209,183,759 Difference - Peninsula Gaming vs WGR -$13,706,077 -$12,871,176 -$6,841,020 %Difference -12% -8% -3% Impact of the Wyandotte Phase 1: 1,000 slots 1,000 slots 1,000 slots With Wyandotte Tribe Casino $92,030,000 $138,977,731 $171,624,759 Impact -$40,584,000 -$39,706,000 -$37,559,000 %Impact -31% -22% -18% Impact of the Wyandotte FBO: 1,000 slots 1,000 slots mirror Kansas Star With Wyandotte Tribe Casino $92,030,000 $138,977,731 $123,326,759 Impact -$40,584,000 -$39,706,000 -$85,857,000 %Impact -31% -22% -41% Gaming revenue for alternate site estimated at 2% to 4% less than primary site
  14. 14. December 1, 2010 Wells Gaming Research 13 Gaming Visit Projections Kansas Star Phase 1a 2012 Phase 1b 2014 Full Build Out 2016 Peninsula Gaming Projections: Ful Year Residential 1,727,792 2,132,782 2,407,199 Tourist 99,911 169,012 240,461 Total 1,827,703 2,301,794 2,647,660 WGR Projections : Trade Area 1,878,740 2,344,040 2,580,203 Incremental from Equine Events 0 33,640 39,179 Total 1,878,740 2,377,680 2,619,382 Difference - Peninsula Gaming vs WGR -51,037 -75,886 28,278 %Difference -3% -3% 1% Impact of the Wyandotte Phase 1: 1,000 slots 1,000 slots 1,000 slots With Wyandotte Tribe Casino 1,324,033 1,879,085 2,184,432 Impact -554,707 -498,595 -434,950 %Impact -30% -21% -17% Impact of the Wyandotte FBO: 1,000 slots 1,000 slots mirror Kansas Star With Wyandotte Tribe Casino 1,324,033 1,879,085 1,566,606 Impact -554,707 -498,595 -1,052,776 %Impact -30% -21% -40% Casino visits for alternate site estimated at 2% to 4% less than primary site
  15. 15. Global’s WinSpirit vs Peninsula’s Kansas Star
  16. 16. December 1, 2010 Wells Gaming Research 15 Capacities and Amenities WinSpirit Kansas Star Phase 1a Phase 1c FBO Phase 1a FBO Capacities & Amenities 2012 2016 2016 - 2024 2012 2016 Casino: Square Footage 72,979 72,979 72,979 44,100 63,700 Slots Machines 1,300 1,800 2,000 1,310 2,000 Table Games 30 40 40 32 50 Poker Tables 20 20 20 0 10 Restaurants & Bar / Lounges: # of Restaurants 2 2 4 2 3 # of Bar / Lounges 3 3 3 1 2 Event / Convention Center: # of Seats 1,400 1,400 1,400 0 3,000 Hotel: # of Rooms 80 80 200 0 300 Travel Plaza: # of Fueling Positions 0 12 12 0 3965 Parking: # of Spaces 2,357 2,357 3,323 1,820 90 RV Park: # of Spaces 0 0 90 0 100
  17. 17. December 1, 2010 Wells Gaming Research 16 Gaming Revenue Projections 2012 2014 2016 Revenue Projections (in thousands) WinSprit Phase 1a (1/2 Year) Kansas Star Phase 1a (Full Year) Difference WinSprit Phase 1b Kansas Star Phase 1b Difference WinSprit Phase 1c Kansas Star FBO Difference Applicants $63,261 $118,908 $55,647 $140,439 $165,813 $25,374 $155,695 $202,343 $46,648 Wells Gaming Research $45,103 $132,614 $87,512 $108,685 $178,684 $69,999 $120,500 $209,184 $88,684 Dif - Applicant vs WGR $18,159 -$13,706 -$31,865 $31,754 -$12,871 -$44,625 $35,195 -$6,841 -$42,036 % Difference 29% -12% -57% 23% -8% -176% 23% -3% -90% Net Revenue with Wyandotte (WGR's Projections) $34,908 $92,030 $57,122 $86,705 $138,978 $52,273 $71,095 $123,327 $52,232 Impact of the Wyandotte Casino -$10,195 -$40,584 -$30,390 -$21,980 -$39,706 -$17,726 -$49,405 -$85,857 -$36,452 % of Impact -23% -31% -35% -20% -22% -25% -41% -41% -41% Wyandotte Casino Assumption 1,000 Slots 1,000 Slots 1,000 Slots 1,000 Slots mirror mirror
  18. 18. December 1, 2010 Wells Gaming Research 17 Gaming Revenue Projections 2016 Revenue Projections (in thousands) WinSprit FBO (2016 - 2024) Kansas Star FBO Difference Applicants N/A $202,343 N/A Wells Gaming Research $135,386 $209,184 $73,798 Dif - Applicant vs WGR N/A -$6,841 N/A % Difference N/A -3% N/A Net Revenue with Wyandotte (WGR's Projections) $77,064 $123,327 $46,263 Impact of the Wyandotte Casino -$58,322 -$85,857 -$27,535 % of Impact -43% -41% -37% Wyandotte Casino Assumption mirror mirror
  19. 19. December 1, 2010 Wells Gaming Research 18 Gaming Visit Projections 2012 2014 2016 Visit Projections WinSprit Phase 1a (1/2 Year) Kansas Star Phase 1a (Full Year) Difference WinSprit Phase 1b Kansas Star Phase 1b Difference WinSprit Phase 1c Kansas Star FBO Difference Applicants 1,006,796 1,827,703 820,907 2,182,838 2,301,794 118,956 2,429,452 2,647,660 218,208 Wells Gaming Research 609,194 1,878,740 1,269,547 1,419,488 2,377,680 958,192 1,481,398 2,619,382 1,137,984 Dif - Applicant vs WGR 397,603 -51,037 -448,640 763,350 -75,886 -839,236 948,054 28,278 -919,776 % Difference 39% -3% -55% 35% -3% -706% 39% 1% -422% Net Visits with Wyandotte (WGR's Projections) 493,470 1,324,033 830,564 1,188,578 1,879,085 690,507 922,769 1,566,606 643,837 Impact of the Wyandotte Casino -115,724 -554,707 -438,983 -230,910 -498,595 -267,685 -558,629 -1,052,776 -494,147 % of Impact -19% -30% -35% -16% -21% -28% -38% -40% -43% Wyandotte Casino Assumption 1,000 Slots 1,000 Slots 1,000 Slots 1,000 Slots mirror mirror
  20. 20. December 1, 2010 Wells Gaming Research 19 Gaming Visit Projections 2016 Visit Projections WinSprit FBO (2016 - 2024) Kansas Star FBO Difference Applicants N/A 2,647,660 N/A Wells Gaming Research 1,658,879 2,619,382 960,503 Dif - Applicant vs WGR N/A 28,278 N/A % Difference N/A 1% N/A Net Visits with Wyandotte (WGR's Projections) 996,133 1,566,606 570,473 Impact of the Wyandotte Casino -662,746 -1,052,776 -390,030 % of Impact -40% -40% -41% Wyandotte Casino Assumption mirror mirror
  21. 21. Richard H. Wells, Experience & Qualifications Wells is founder and president of Wells Gaming Research, a Nevada Corporation that provides Casino Player Count ServiceŖ, a market share tracking service to clients for 335 casinos in Nevada, Mississippi, Louisiana, New Mexico, California, and Asia. Wells Gaming Research also performs a wide range of consulting and gaming research assignments including casino market studies, financial feasibility studies, financial projections, due d iligence, litigation support, legislative issue support, and gaming industry expert witness services for the gaming industry. Wells has fifteen years experience as a senior executive in the casino-hotel industry with Holiday Inns, HarrahÕs, and BallyÕs. Wells has also held positions in management, planning, and financial analysis for a large regional bank and a major international oil company. Wells has a B.S. degree in business from Oklahoma State University and completed a post-graduate program in Systems Dynamics at M.I.T. Wells has participated in a wide range of community service activities and is listed in Marquis WhoÕsWho in Finance and Industry and Marquis Who's Who in America.
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