PENINSULA GAMING PARTNERSRESPONSES TO LOTTERY GAMING FACILITY REVIEW BOARD QUESTIONS                     DECEMBER 10, 2010
Question 1: If economic markets seize up, what is the replacement mechanism for $50 million infinancing?         In the ev...
Question 2: Information on the usage of the Dubuque college scholarship program.        Our scholarship program in Iowa is...
Question 3: What is Peninsula’s plan on water and drainage for the casino site?        At the December 15, 2010 Lottery Re...
Question 4: Provide any other marketing studies to clarify visitation rates or revenues.         We have attached the Inde...
Question 5: Provide information related to the applicant’s approach and practices regardingresponsible gambling.        In...
responsible for promoting the toll free helpline and updated responsible gaming information toemployees and customers. Our...
Question 6: Provide information related to the applicant’s approach and practices regarding managingalcohol issues.      P...
Question 7: Provide a summary of the pre-marketing strategy.       In response to this question we have included a copy of...
Exhibit List:    1.   MKEC Executive Summary – Kansas Star Drainage Plan    2.   Morowitz & Co. Experience and Summary Pow...
                                 Kansas Star Casino – Proposed Drainage System                                           E...
adjacent  to  the  Kansas  Turnpike.  For  all  storms,  including  the  100‐year  event,  the  peak  pumping  and gravity...
140th Avenue adjacent to Broadway and as a result, the existing drainage system under 140th Avenue will experience reduced...
9. Summary of Proposed Improvements Re‐routing all runoff from the proposed development to an independent drainage system ...
PENINSULA GAMING PARTNERS, LLCADDENDUM TO MARKET STUDYKANSAS STAR CASINO, HOTEL & EVENT CENTERSUMNER COUNTY, KANSASAdditio...
EXECUTIVE SUMMARYOn July 19, 2010 we completed a market study for a proposed casino and equine eventcenter in Sumner Count...
Analysis of Incremental Gaming Revenue from Equine Events                                                        Phase 1b ...
LIMITING CONDITIONSMorowitz Gaming Advisors, LLC (MGA) has been engaged by Peninsula GamingPartners, LLC (client) to prepa...
   Over 20 years of diversified financial, gaming, statistical    analysis and consulting experience in 15+ jurisdictions...
   Conservative revenue estimates                    Projected Gaming Revenue$250,000,000$200,000,000$150,000,000$100,000...
PENINSULA GAMING, LLC                     RESPONSIBLE GAMING POLICYPolicy:         All casinos owned and/or operated by Pe...
B.   Operations:     1. Promoting Responsible Gaming.        a. All properties will make available brochures describing co...
3. To Serve Alcoholic Beverages Responsibly.          a. All properties will observe a responsible beverage service policy...
E.   To Provide Oversight and Review.     1. The Internal Audit Department, on an annual basis, will conduct a review     ...
Problem Gambling PGL is very concerned for both our guests and team members who feel they may have a gambling problem. If...
Compulsive and Problem Gambling    Training & Orientation
Alcohol AwarenessPromote Responsible Drinking Objective     To ensure that all team members make a reasonable effort to  ...
Alcohol AwarenessPeople are affected by alcohol in the following areas:1. Inhibitions People with lowered inhibitions beco...
Underage Gamblers A person under the age of twenty-one (21) is    prohibited from gambling. While it is the primary    re...
Underage GamingPatron DeterrentOBJECTIVES  During this training session the following topics will be covered  to ensure th...
Amelia Belle CasinoPolicy on Underage Gaming The Company shall provide training classes to employees on a regular basis. ...
Procedures – Underage GamingEntrances to Gaming Premises A Security Officer will be stationed at all casino entrances at ...
Acceptable forms of IDAcceptable Forms of Identification (limited to the  following): Valid State Issued Driver’s License...
Discovery of Underage Individualon Gaming PremisesIn the event that an underage individual is discovered on the  gaming pr...
Compulsive/Problem Gambling          National Council on        Problem Gambling, Inc. 24 Hour Confidential National Helpl...
Compulsive/Problem GamblingDuring the training session the following topics will be covered: Review Amelia Belle’s policy...
Introduction The Amelia Belle Casino wants to ensure all employees are aware of the signs of compulsive gamblers. Everyone...
Compulsive Gambling & Our GuestsCompulsive Gambling and Our Guests The Amelia Belle Casino promotes recreational gaming. ...
 We must be sure not to infringe upon our guests’ right to privacy and quiet enjoyment of  life’s activities. The Company...
Guest Elective OptionsVoluntary Self Limitation/Restriction/Exclusion The Amelia Belle Casino is committed to promoting p...
Definitions of GamblingThe following terms are used concerning compulsive gambling:Recreational Gaming Betting or wagerin...
The “Hidden Illness” Compulsive gambling has been called the “hidden illness,” because it is so hard to detect. Compulsiv...
Stages of Compulsive GamblingFirst Stage Winning The player derives enjoyment from the game and will occasionally win fai...
Indicators of Compulsive GamblingIndicators of Compulsive Gambling Time and money primarily devoted to gambling Increase...
What YOU Can DoYou May Observe a Guest Who: Argue with casino employees Beat on machines Try to borrow money from other...
SELF LIMITATION PROCEDURES     AND    FORMS
SELF-LIMITATION PROCEDURESThe Amelia Belle Casino promotes responsible gaming and is proactive inassisting anyone who is i...
ON PROPERTY REQUEST FOR EXCLUSION:•   Any patron requesting exclusion from gaming privileges will be escorted to the Secur...
On Property Request for Exclusion cont.•   Security will complete an incident report and attach as part of the completed e...
OFF PROPERTY REQUEST FOR EXCLUSION:•   All received letters or notices of intent regarding self-exclusion will be immediat...
OFF PROPERTY REQUEST FOR EXCLUSION:•    A copy of the completed exclusion form will be provided to the Marketing Departmen...
REQUEST FOR DIVISION EXCLUSION:  If a guest approaches an employee requesting information on  Division exclusion policies ...
IMPORTANT:•Any request by a patron for responsible gaming or exclusioninformation relative to Division exclusion should be...
DIVISION EXCLUDED PATRONS ON PROPERTYIF A DIVISION EXCLUDED PATRON IS FOUND ON THE PREMISES THEN THE FOLLOWING     PROCEDU...
DIVISION EXCLUSION LISTING:The Division Exclusion listing will be periodically received from the Division andforwarded to ...
REQUEST TO SELF-LIMIT SERVICES:    Patrons may elect to self-limit specific services offered by the property such as    ch...
REQUEST TO SELF-LIMIT SERVICES (2)•   A copy of the completed exclusion form will be provided to the Marketing    Departme...
REQUEST TO SELF-LIMIT SERVICES CONTINUED1.Marketing/ Database2.Security3.Compliance4.Cage/Credit Office5.Slots6.Players Cl...
REQUEST FOR REINSTATEMENT OF    ACCESS OR PRIVILEGES:Anyone who completes a Request to Self-Limit Access orPrivileges form...
SELF-EVICTION CHECK LIST    Please Complete Checklist for Self-Limit Access•   _____Notify Surveillance•   _____Players Cl...
SELF-EVICTION CHECK LIST CONTINUEDSecurity Supervisor/Manager______________   Date:______ Date:______Director of Complianc...
SELF EVICTION / PROPERTY EVICTION ACTIVITY LOGDATE: _____________________________________NAME: ___________________________...
Trespasser Acknowledgement Your training packet includes examples       of forms and procedures to   acknowledge an evicte...
Our pre-opening Demand Stimulation Marketing Plan can be divided into threesegments:I.   Build AwarenessThe first goal of ...
We also plan to use direct mail to stimulatetrial. We do not subscribe to the „build itand they will come‟ principle. We b...
II. Generate TrialThe next step is to generate trial. Our company website, www.kansasstar.com is anexcellent source of inf...
During our trial period we will establish a robust sales team. The sales team will beresponsible for booking group tour an...
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
Peninsula responses to 12-7 meeting
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Peninsula responses to 12-7 meeting

  1. 1. PENINSULA GAMING PARTNERSRESPONSES TO LOTTERY GAMING FACILITY REVIEW BOARD QUESTIONS DECEMBER 10, 2010
  2. 2. Question 1: If economic markets seize up, what is the replacement mechanism for $50 million infinancing? In the event that the credit markets were to stop functioning and prevent Peninsula fromaccomplishing a $50 million tack-on to its existing senior unsecured notes, the company would pursue amezzanine financing, bridge financing or a private offering of equity. While the company believes thatthe markets will continue in a relatively healthy state as they are today, we are extremely confident ofour ability to finance from the different sources mentioned. Peninsula is one of the best known regional gaming credits in the market. Its bond issues haveconsistently traded well and currently trade above par at 106 and 109 (this equates to yields of 6.5% and8.7%). These prices are both a reflection of (1) the strength of the capital markets today as well as theexpectation of near- to mid-term market conditions, and (2) the market’s perception/evaluation of ourcompany, any perceived risks or disruption to our operating results and in general the strong quality ofPeninsula’s reputation in the marketplace. Peninsula has accessed the capital markets seven times in the last 11 years to fund thedevelopment of its properties. During that time there have been a variety of capital market conditionsexperienced, and yet Peninsula has never failed to obtain the necessary capital. Peninsula has spent approximately $5.0 million pursuing the management contract in the SouthCentral Zone of Kansas. We would not have embarked upon such an effort if we believed there was anyquestion as to our ability to finance this project.
  3. 3. Question 2: Information on the usage of the Dubuque college scholarship program. Our scholarship program in Iowa is available to all graduating seniors in Worth County, Iowa, thelocation of our Diamond Jo Worth County property. We began offering this program in 2006. From2006 through 2009, 376 of the 388 graduating seniors used our scholarship program, meaning 97% ofgraduating seniors attended college or other post-secondary education with help of our scholarshipprogram.
  4. 4. Question 3: What is Peninsula’s plan on water and drainage for the casino site? At the December 15, 2010 Lottery Review Board Meeting, Mr. Greg Schwerdt of SchwerdtDesign, and Mr. Kurt Yowell of MKEC Engineering Consultants, Inc., will give an oral presentationsummarizing in detail the new infrastructure that will be completed as part of Kansas Star project andhow that new infrastructure will substantially improve drainage conditions for the landowners adjacentto our site A casino location. Mr. Christopher Young, the city engineer for the City of Mulvane, isattending the meeting and will be available to answer questions from the Lottery Review Boardmembers as well.We have also attached an Executive Summary prepared by MKEC that summarizes MKEC’scomprehensive drainage report that was previously filed as part of the application process. Theattached Executive Summary provides a detailed description of our drainage solutions for our site Acasino location.
  5. 5. Question 4: Provide any other marketing studies to clarify visitation rates or revenues. We have attached the Independent Accountants Report prepared by Morowitz & Company, LLC,dated July 19, 2010 that was submitted as an exhibit to our initial license application, along with theaddendum to that report, dated September 19, 2010 that was filed as an exhibit to Amendment No. 2,to our license application. Mr. Morowitz is a respected gaming industry professional with over 20 years of financial, gamingand statistical analysis. This includes work for gaming industry leaders such as Penn Gaming, HyattGaming, Harrah’s and Pinnacle, among others. He is also familiar with local markets, having performedanalysis for Cordish Company with respect to the Kansas City gaming market, as well as for Penn’sapplication for the Wichita market, during early rounds of the application market. Attached as additional exhibit to this document is a more detailed overview or Mr. Morowitz’gaming industry experience, along with a comparison chart showing Mr. Morowitz’ revenue projectionscompared to Mr. Wells and Mr. Cummings. You’ll see that Mr. Morowitz’ projections are more conservative than both Mr. Cummings andMr. Wells. In 2016, Mr. Morowitz projects gaming revenue for the Kansas Star of $202 millioncompared to projections of $209 million for Mr. Wells and $213 million for Mr. Cummings. For a more detailed view of Mr. Morowitz’ revenue projections you can review Mr. Morowitz’complete revenue study and addendum provided herewith.
  6. 6. Question 5: Provide information related to the applicant’s approach and practices regardingresponsible gambling. Included below is a description of Peninsula Gaming’s corporate commitment to responsiblegaming, which addresses the issues of compulsive gambling, underage gambling, and alcohol awareness.A copy of Peninsula Gaming’s corporate-wide Responsible Gaming Policy, and an example of the trainingprogram, as implemented at the property level, are included as exhibits to this document.Peninsula’s Commitment to Responsible Gaming While research shows that more than 98% of adults gamble for the entertainment it is intendedto be1 unfortunately a small percentage of our guests will not gamble responsibly. Peninsula Gaming’scommitment to responsible gaming includes team member training, partnerships with local treatmentproviders, advertising treatment providers toll free phone numbers and more.Team Training Team members receive on-going responsible gaming education and training that supports anenvironment that keeps gaming fun. Team members are educated on self-exclusion programs, internalprocedures for addressing problem gambling, the company’s responsible gaming policy and specificjurisdictional requirements during orientation. At Kansas Star, team members will be educated on thespecific guidelines provided in K.A.R. 112-112 and all applicable forms. In partnership with localgambling treatment providers, team members receive updated training and participate in responsiblegaming education updates through newsletters, internal postings and on-site visits from gamblingtreatment experts.Responsible Beverage Service Responsible beverage service training is an integral part of our commitment to responsiblegaming. Front line food and beverage team members and others who interact with guests are eachrequired to become TIPS certified. TIPS (Training for Intervention ProcedureS) is the global leader ineducation and training for the responsible service, sale, and consumption of alcohol. Proven effective bythird-party studies, TIPS is a skills-based training program that is designed to prevent intoxication,underage drinking, and drunk driving. TIPS’ Casino Course provides real-life scenarios in a casino setting.Participants complete a multiple-choice exam. Participants who pass the exam receive a certificationcard, valid for three years. (Every Peninsula property adheres to the highest standards of responsiblebeverage service whether the jurisdiction requires it or not; Louisiana requires training; Iowa does notand Kansas does not)Dedicated Advertising to Promote Responsible Gaming Our casinos include helpline information in each paid advertisement, on player developmentcollateral, on all in-house display ads, at our Player’s Clubs, casino cashier stations and on ATM’s in eachcasino. Working with local problem gambling treatment providers, our designated leadership teamincluding security, human resources, marketing, regulatory compliance and beverage staff are
  7. 7. responsible for promoting the toll free helpline and updated responsible gaming information toemployees and customers. Our corporate policy to dedicate advertising space to responsible gamingworks. Last year the majority of callers to 1-800-BETS-OFF (Iowa’s toll-free gambling referral andinformation line) credited a casino when asked where they heard about the helpline.2Providing Help and Heightened Awareness for Responsible Gaming Education Peninsula Gaming casinos participate in statewide self-exclusion programs which encourageproblem gamblers to seek help and prohibits them from entering the gaming floor. Security administersthe program at each property. Security team members update entries received from individuals andlocal gambling treatment providers.Our casinos participate in Responsible Gaming Education Week each year. This American GamingAssociation event raises awareness for responsible gaming education. Responsible Gaming EducationWeek provides another opportunity for our casinos to work with local treatment providers to promotedialogue surrounding scientific research on gambling and health to communicate to and educatepatrons, employees and the general public.1 Health in Iowa, Annual Report, from the 2007 Iowa Behavioral Risk Factor Surveillance System, page592 http://www.1800betsoff.org/common/pdf/annual_sum_2010.pdf, 1-800-BETS OFF FY 2010 DataSummary
  8. 8. Question 6: Provide information related to the applicant’s approach and practices regarding managingalcohol issues. Please see question 5 for a comprehensive answer regarding Peninsula Gaming’s corporatecommitment to responsible gaming and the attached materials, which address Peninsula Gaming’scompany-wide policy and procedures for managing alcohol issues.
  9. 9. Question 7: Provide a summary of the pre-marketing strategy. In response to this question we have included a copy of the Kansas Star’s Pre-Opening Demand& Stimulation Marketing Plan as an exhibit to this document.
  10. 10. Exhibit List: 1. MKEC Executive Summary – Kansas Star Drainage Plan 2. Morowitz & Co. Experience and Summary PowerPoint 3. Morowitz & Co. Independent Accountants Report 4. Addendum to Morowitz & Co. Independent Accountants Report 5. Peninsula Gaming Responsible Gaming Corporate Policy 6. Example – Peninsula Gaming Property-Level Training Program 7. Kansas Star Pre-Opening Demand & Stimulation Marketing Plan
  11. 11.       Kansas Star Casino – Proposed Drainage System  Executive Summary  1. Site Description The Kansas Star Casino development consists of a 202 acre parcel of land (Site) that is bordered by 119th Street  (K‐53)  on  the  north,  Broadway  Road  /  US‐81  (Broadway)  on  the  west  and  140th  Avenue  on  the south. To the east is the I‐35 (KS Turnpike) right‐of‐way, which contains a borrow pit that occasionally is filled with water. Northeast of the Site is a winery.  2. Drainage Study Purpose and Methodology The purpose of this drainage study is to determine what improvements are necessary for the proposed development in order to have no adverse impact on the surrounding drainage systems and to correct Site  related  capacity  issues.  To  do  this,  pre‐  and  post‐development  runoff  conditions  were  studied  on the surrounding and downstream watersheds totaling 1,887 acres.   3. Existing Drainage Conditions Currently,  the  northern  part  of  the  Site  drains  southwest  and  into  the  ditch  on  the  east  side  of Broadway. Runoff then flows south toward existing twin 36‐inch x 60‐inch corrugated metal arch pipe culverts  under  140th  Avenue  adjacent  to  Broadway.  The  southwest  part  of  the  Site  also  drains  to  the southwest and into the same twin culverts. The southeast part of the Site, the winery and the turnpike right‐of‐way drain into the twin 30‐inch reinforced concrete pipe culverts under 140th Avenue adjacent to the Kansas Turnpike. During major rainfall events, runoff occasionally flows south over 140th Avenue about midway between the KS Turnpike and Broadway.  4. Proposed Site Drainage Systems As shown on the attached proposed drainage system drawing, runoff from the proposed development will be conveyed in an independent drainage system consisting of three major swales:  one each on the west, south, and east edges of the development.   The western swale will be independent of and parallel to the existing east Broadway ditch.  Runoff from the west one‐half of the Site will be conveyed by the western swale to the southern swale and then east into a new detention basin.  Consequently, flows conveyed by the existing Broadway Road ditch section downstream  to  140th  Avenue  will  be  limited  to  runoff  from  the  Broadway  right‐of‐way  and  the residential area and vacant land west of Broadway.  The eastern swale will drain the eastern half of the development and the I‐35 right‐of‐way/ borrow pit area  into  the  detention  basin.  The  southern  swale  will  be  independent  of  the  Broadway  ditch,  will parallel 140th Avenue and will accept runoff from the 140th Avenue right‐of‐way.  5. Proposed Detention Basin and Swales The entire proposed development of 202 acres, the I‐35 right‐of‐way/ borrow pit area of about 24 acres, and 24 acres of the winery will drain into the new, 29.8‐acre, dry bottom detention basin  located at the southeast  corner  of  the  development.  Water  in  said  basin  will  be  drained  by  a  combination  of  gravity flow  and  pumping  to  the  existing  twin  30‐inch  reinforced  concrete  pipe  culverts  under  140th  Avenue  
  12. 12. adjacent  to  the  Kansas  Turnpike.  For  all  storms,  including  the  100‐year  event,  the  peak  pumping  and gravity flow rate will be limited to 25‐cfs.  Said rate is less than the capacity of existing twin culverts and the Kansas Turnpike Authority has previously agreed to said rate.  A new agreement will be sought for The Kansas Star Casino.  Post development conditions will be as follows:   Detention Area – 29.8 acres (Basin and Swales)  • Ground Elevation at Top of Basin = 1249.00 feet  • Floor Elevation = 1243.00 feet (at lowest point)  • Maximum Depth of Basin = 6.00 feet  • Bottom of Clay/Top of sand layer = 1242.00 feet  • Elevation of Historic High Water Table = 1238.00 feet  • Storage  Capacity  of  Basin  and  Swales  =  140.1  acre‐ft  (6,104,200  cubic‐ft  or  226,028  cubic‐yards)      Water Surface Elevations in the Detention Basin:  • 2‐year storm event – 1245.28 feet (2.28 feet water depth)  • 5‐year storm event – 1245.89 feet (2.89 feet water depth)  • 10‐year storm event – 1246.32 feet (3.32 feet water depth)  • 100‐year storm event – 1247.94 feet (4.94 feet water depth)      Overflow elevations:  • I‐35/Kansas Turnpike: 1250.00 feet (edge of pavement elevation).  The water elevation  for  the  100‐year  storm  event  is  therefore  24.7  inches  below  the  edge  of  pavement  elevation.  • Low  Point  on  140th  Avenue  (east  of  Broadway):  1248.68  feet.  The  designed  system  thereby provides 8.9‐inches of freeboard during the 100‐year storm event.  As a result  of the construction of the proposed detention basin, overtopping of 140th Avenue will  be  eliminated  for  storm  events  up  to  and  including  the  100‐year  storm  event.  Runoff  overtopping 140th Avenue under pre‐ and post‐development conditions is as follows:       2‐year  5‐year  10‐year  100‐year  Condition  (cfs)  (cfs)  (cfs)  (cfs)                 Existing Flow Rate  29.50  92.50  135.70  254.70  Proposed Flow Rate  0.00  0.00  0.00  0.00   6. Proposed Improvements to Existing Drainage System Proposed  improvements  include  the  replacement  of  the  existing  twin  36‐inch  x  60‐inch  corrugated metal arch pipe culverts under 140th Avenue adjacent to Broadway with a 10ft x 3ft reinforced concrete box culvert. Replacement of these corrugated metal arch pipe culverts, combined with the reduction in flow volume achieved by the separation of the proposed flows will improve the hydraulic conditions at the discharge end of the reinforced concrete box culvert under Broadway just south of 144th Avenue. As noted above, no runoff from the proposed development will be allowed to drain into the culverts under  2  
  13. 13. 140th Avenue adjacent to Broadway and as a result, the existing drainage system under 140th Avenue will experience reduced flow rates as follows:    100‐    2‐year  5‐year  10‐year  year  Condition  (cfs)  (cfs)  (cfs)  (cfs)                 Existing Flow Rate  152.50  158.00  160.80  166.70  Proposed Flow Rate  114.92  124.16  129.44  144.31  Reduction  24.60%  21.40%  19.50%  13.40%   7. Residual Downstream Impact Analysis The  drainage  study  was  continued  downstream  to  a  point  where  the  proposed  development  was approximately 10% of the overall watershed area. This is typically done in order to determine any residual  downstream  impacts  the  proposed  development  may  cause.  The  terminal  point  is  located  at the  northeast  corner  of  120th  Avenue  and  Broadway.    It  was  found  that  as  a  result  of  the  proposed improvements, the existing drainage system at 120th Avenue and Broadway will also experience reduced flow rates as follows:   100‐    2‐year  5‐year  10‐year  year  Condition  (cfs)  (cfs)  (cfs)  (cfs)                 Existing Flow Rate  880.62  1457.51 1860.10 3340.90 Proposed Flow Rate  840.11  1323.13 1683.02 3034.54 Reduction  4.60%  9.20%  9.50%  9.20%   8. Proposed Earthwork / Site Grading Excavation  of  the  detention  basin  and  all  swales  will  yield  approximately  233,000  cubic  yards  of material.  The  grading  required  for  pavement  and  foundation  construction  will  yield  an  additional 100,000‐cubic yards of excavated material.  To construct the Site to the finished grades (not including the  turnpike  interchange  or  roundabouts)  will  require  about  320,000‐cubic  yards  of  compacted  (15% allowance)  fill  material.  The  on‐site  earthwork  will  therefore  be  balanced,  with  some  material remaining. The off‐site turnpike interchange will require additional fill.  If additional fill material is needed, lowering the bottom of the detention basin 1‐ft to an elevation of 1242.00  will  provide  about  23,000  cubic  yards  of  additional  material.  Lowering  the  bottom  would increase  the  capacity  of  the  detention  basin,  and  provide  an  additional  foot  of  freeboard  beyond  the 100‐year  storm  event  for  a  total  of  two  feet.  The  detention  basin  could  also  be  widened,  providing further material and storm water storage capacity.  As  noted  above,  the  historic  high  water  table  is  at  1238.00  feet  at  the  basin.  With  a  7  foot  maximum depth  below  the  existing  grade  of  1249  feet,  the  bottom  of  the  basin  would  still  be  4  feet  above  the historic high water table.  3  
  14. 14. 9. Summary of Proposed Improvements Re‐routing all runoff from the proposed development to an independent drainage system and conveying said runoff to a detention basin will provide the following benefits for all storm events through and including the 100‐year storm event:  • Runoff from the Site into the existing east Broadway ditches will be eliminated.  • Overtopping of 140th Avenue will be eliminated.  • Downstream peak flow rates will be significantly reduced.  • Culvert capacity under 140th Avenue at Broadway will be increased.  • The existing reinforced concrete box culvert under Broadway just south of 144th will have  improved hydraulic conditions at its discharge end.  4  
  15. 15. PENINSULA GAMING PARTNERS, LLCADDENDUM TO MARKET STUDYKANSAS STAR CASINO, HOTEL & EVENT CENTERSUMNER COUNTY, KANSASAdditional Gaming Revenues from Equine Event CenterSeptember 19, 2010Prepared by: Morowitz Gaming Advisors, LLC CONFIDENTIAL 1
  16. 16. EXECUTIVE SUMMARYOn July 19, 2010 we completed a market study for a proposed casino and equine eventcenter in Sumner County, Kansas. This report is meant as a supplement to our originalreport.We were asked by the management of Peninsula Gaming, LLC to re-visit our findingswith respect to the proposed equine event center, specifically with respect to additionalanalysis that was completed by Crossroads Consulting Services with respect to thenumber of events, and potential visitation at the events center. We have prepared a Pro-forma analysis of the visitation and potential additional gaming revenues that would berealized by the proposed Kansas Star Casino Hotel & Event Center utilizing the findingsin the Crossroads report.In our original report, it was anticipated that the Equine Event Center would be utilizedapproximately 12 times annually for equine type events (with additional usage forconcerts, etc.). The Equine events are expected to result in additional tourist visitationbecause many of the patrons of these events visit from further distances than for concerts.Based on the Crossroads study, there are expected to be 26 to 31 equine related events atthe facility annually.Based on the increased equine utilization of the center, tourist trips related to equineevents would increase considerably compared to our initial study from 97,275 to 198,700in Phase 1b and from 162,125 to 231,150 in Phase 2. In terms of gaming revenue, the facility could realize additional incremental gamingrevenues above those forecasted in our initial study of $4.138 million in 2016 (stabilizedPhase 1b) and $2.152 million in 2018 (stabilized Phase 2). The incremental revenues,which were determined using the same assumptions as those used our initial study andupdated for additional visitation and events, are included in the following table. CONFIDENTIAL 2
  17. 17. Analysis of Incremental Gaming Revenue from Equine Events Phase 1b Phase 1b Anticpated Phase 2 Phase 2 Stabilized Utilization Stabilized Anticpated Per Original Per Per Original Utilization Per Market Study Crossroads Net Increase Market Study Crossroads Net IncreaseGaming Revenues from SpectatorsNumber of Equine/Rodeo Events 6 21 15 10 24 14Number of Spectators 2,500 1,945 (555) 2,500 1,978 (522)Days 3.00 3.48 0.48 3.00 3.48 0.48Total Spectator Days 45,000 142,000 97,000 75,000 165,000 90,000% Adults 60.0% 60.0% 0.0% 60.0% 60.0% 0.0%% from > 120 miles 24.0% 24.0% 0.0% 24.0% 24.0% 0.0%% Who Gamble 71.0% 71.0% 0.0% 71.0% 71.0% 0.0%Daily Gambling Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Annual Gaming Revenue fromSpectators at Non-Equine Rodeo Events $ 1,148,801 $ 3,625,115 $ 2,476,314 $ 1,992,022 $ 4,382,447 $ 2,390,426Less Spectators Staying on Site (25) (25) - (50) (25) 25Daily Gaming Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Gaming Revenue Adjustment $ (112,363) $ (455,695) $ (343,332) $ (389,676) $ (541,835) $ (152,159)Net Incremental Gaming Revenue FromSpectators at these Events $ 1,036,438 $ 3,169,420 $ 2,132,982 $ 1,602,346 $ 3,840,613 $ 2,238,267Gaming Revenues from ParticipantsParticipants at Level 1 Events 238 1,260 1,023 238 1,260 1,022Number of Events 6 5 -1 10 6 -4Number of Days 3.00 5.00 2.00 3.00 5.00 2.00Total Participant Days 4,275 31,500 27,225 7,125 37,800 30,675% from > 120 miles 95.0% 95.0% 0.0% 95.0% 95.0% 0.0%% Who Gamble 71.0% 35.5% -35.5% 71.0% 35.5% -35.5%Daily Gambling Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Annual Gaming Revenue from Participants $ 757,890 $ 2,792,226 $ 2,034,336 $ 1,314,181 $ 3,486,038 $ 2,171,857Less Participants Staying on Site (50) (50) - (50) (50) -Daily Gaming Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Gaming Revenue Adjustment $ (224,726) $ (911,390) $ (686,664) $ (389,676) $ (1,083,669) $ (693,994)Gaming Revenues from Participants atLevel 1 Events $ 533,163 $ 5,050,255 $ 4,517,091 $ 924,505 $ 6,242,981 $ 5,318,476Participants at Level 2 EventsNumber of Events 6 16 10 10 18 8Number of Participants 2,000 453 (1,547) 2,000 453 (1,547)Days 4.00 3.48 (0.52) 4.00 3.48 (0.52)Participant Days 48,000 25,200 (22,800) 80,000 28,350 (51,650)% from > 120 miles 95.0% 95.0% 0.0% 95.0% 95.0% 0.0%% Who Gamble 35.5% 35.5% 0.0% 35.5% 35.5% 0.0%Daily Gambling Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Annual Gaming Revenue from Participants $ 4,042,079 $ 2,122,091 $ (1,919,987) $ 7,008,965 $ 2,483,802 $ (4,525,163)Less Participants Staying on Site (75) (75) - (150) (150) -Daily Gaming Budget $ 250 $ 250 $ - $ 260 $ 260 $ -Gaming Revenue Adjustment $ (449,453) $ (1,041,589) $ (592,136) $ (1,558,702) $ (2,438,256) $ (879,553)Gaming Revenues from Participants atLevel 2 Events $ 3,592,626 $ 1,080,502 $ (2,512,124) $ 5,450,262 $ 45,546 $ (5,404,716)Incremental Visitor Days Related troEquine Events 97,275 198,700 101,425 162,125 231,150 69,025Incremental Gaming Revenue fromRodeo Events $ 5,162,228 $ 9,300,177 $ 4,137,949 $ 7,977,114 $ 10,129,140 $ 2,152,026 CONFIDENTIAL 3
  18. 18. LIMITING CONDITIONSMorowitz Gaming Advisors, LLC (MGA) has been engaged by Peninsula GamingPartners, LLC (client) to prepare a market analysis in connection with gaming andrelated development at the Kansas Star site in Sumner County, Kansas. We wereprovided with a development budget and programming for the project by themanagement of Peninsula Gaming Partners, LLC. We were not engaged to verify thedevelopment budget, or the optimal programming for the project. Our conclusions in thisreport are based on those amounts provided by the client and if the development budget,or programming should change or be incorrect, the conclusions herein could changematerially. We take no responsibility for the development budget, or programming in thisreport.Certain information included in this report contains forward-looking estimates,projections, and/or statements. Morowitz Gaming Advisors, LLC has based theseprojections, estimates and/or statements on our current expectations about future events.These forward-looking items include statements that reflect our existing beliefs andknowledge regarding the operating environment, existing trends, existing plans,objectives, goals, expectations, anticipations, results of operations, and futureperformance. Further, statements that include the words: “may,” “could,” “should,”“would,” “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan,” “project,” orother words or expressions of similar meaning have been utilized. These statementsreflect our judgment on the date they are made and we have no duty to update suchstatements after the date of this report.Supply and demand projects are, by their very nature, only estimates and “best guesses”of what may occur in the future. Any number of variables may change over time andmethodologies that work under certain conditions may not work in other or changingconditions. Additionally, some of the assumptions used in our study will inevitably notmaterialize and unanticipated events and circumstances may occur; therefore, actualresults achieved during the period of our analysis will vary from our projections and thevariations may be material. Accordingly, MGA accepts no liability in relation to theestimates or projections provided herein.This report is intended as a supplement to the Peninsula Gaming Partners, LLCapplication to the Kansas Lottery Gaming Facility Review Board. It is intended solely forthat purpose. This report is not intended for any other third parties and Morowitz GamingAdvisors, LLC has no responsibility to anyone except the management of PeninsulaGaming Partners, LLC.We have no duty to update the conclusions in this report for events and circumstancesoccurring after the date of this report. CONFIDENTIAL 4
  19. 19.  Over 20 years of diversified financial, gaming, statistical analysis and consulting experience in 15+ jurisdictions Borgata Pinnacle Trump Marina Resorts International Foxwoods Hard Rock Mohegan Sun Penn Gaming Florida Gaming Corp Harrahs Hyatt Gaming Dover Downs Former Industry Director of Wharton School of the University of Pennsylvania Program for Gaming Industry Executives Familiar with Kansas and Oklahoma markets  Cordish casino in Kansas City market  Penn Gaming in Wichita and Cherokee market Gravity Model
  20. 20.  Conservative revenue estimates Projected Gaming Revenue$250,000,000$200,000,000$150,000,000$100,000,000 $50,000,000 $0 2012 2014 2016 Morowitz Wells Cummings
  21. 21. PENINSULA GAMING, LLC RESPONSIBLE GAMING POLICYPolicy: All casinos owned and/or operated by Peninsula Gaming, LLC have an obligation to our employees, our patrons and to the public to make responsible gaming part of our day-to-day operations. The Company is committed to making responsible gaming an integral part of its day to day operations by providing guidance to our team members regarding compulsive gambling, underage gambling and alcohol awareness.Scope: This policy applies to all properties owned and/or operated by Peninsula Gaming, LLC. This policy is to be considered the MINIMUM standard. Any and all Local or State laws or regulations shall supersede this document when applicable.A. Employee Areas and Training. 1. All properties will educate new employees on all areas of responsible gaming including but not limited to applicable state regulations within 30 days of employment. 2. All properties will conduct employee training at least annually in all areas of responsible gaming (Compulsive gambling, Underage gambling and Alcohol Awareness). 3. Training records will be maintained by the Human Resources Department for a period of three (3) years. 4. All properties will implement communication programs for employees to improve understanding of responsible gaming and related policies and procedures. 5. All properties will distribute to new employees, brochures describing responsible gaming and where to find assistance. Copies of these brochures will be made available to all employees. 6. All properties will post responsible gaming awareness signage bearing a toll-free help-line number at various locations where employees congregate.
  22. 22. B. Operations: 1. Promoting Responsible Gaming. a. All properties will make available brochures describing compulsive gambling and where to find assistance. These will be available and visible in gaming areas and at ATMs. b. All properties will make available on all Web sites information regarding where to find assistance. All properties will display in gaming areas and at ATMs signage that can be easily read bearing a toll-free help-line number. c. All properties will make available to patrons and employees information generally explaining the probabilities of winning or losing at the various games offered by the casino. d. All properties will provide opportunities for patrons to request in writing that they not be sent promotional mailings and for revocation of their privileges for specific casino services such as: • Casino-issued markers • Player club/card privileges • On-site check cashing e. Individuals may voluntarily exclude themselves from all gaming at our casinos. Any such exclusion will be for the time period required by the applicable jurisdiction. All properties reserve the right to exclude a patron from gaming, without a request from the patron. This includes patrons who have not specifically excluded at one of our properties, but have self-excluded through a local State office or local Gaming Association. 2. To Prevent Underage Gambling and Unattended Minors in Casinos. a. All properties will communicate the legal age to gamble through appropriate signage and/or brochures. Underage patrons shall not be allowed in the gaming areas of the properties. b. Employees working in relevant areas will receive training in appropriate procedures for dealing with unattended children, underage gambling, and the purchase and consumption of alcohol and tobacco by minors. c. If a child appears to be unsupervised in a non-gaming area, security will be contacted and remain with the child while reasonable steps are taken to locate the parent or responsible adult on property. If efforts are unsuccessful, security personnel will contact an appropriate third party, such as the police department and release the unattended child to their care.
  23. 23. 3. To Serve Alcoholic Beverages Responsibly. a. All properties will observe a responsible beverage service policy including the following elements: • Not knowingly serve alcoholic beverages to a minor. • Not knowingly serve alcoholic beverages to a visibly intoxicated patron. • Make a diligent effort not to permit gaming by a visibly intoxicated patron. b. All properties will ensure proper training or certification of employees, on responsible beverage service, whose job duties involve direct patron interaction. If an outside program is used for such training, then the refresher training can be based on the programs guidelines.D. To Advertise Responsibly.This policy applies to the advertising and marketing of all properties. 1. All advertising and marketing will: • Contain a responsible gaming message and/or a toll-free help-line number where practical. • Reflect generally accepted contemporary standards of good taste. • Strictly comply with all state and federal standards to make no false or misleading claims. 2. Advertising and marketing materials will not: • Contain cartoon figures, symbols, celebrity/entertainer endorsements and/or language designed to appeal specifically to children and minors. • Feature current collegiate athletes. • Feature anyone who is or appears to be below the legal age to participate in gaming activity. • Contain claims or representations that gaming activity will guarantee an individual’s social, financial or personal success. • Be placed in media where most of the audience is reasonably expected to be below the legal age to participate in gaming activity. • Imply or suggest any illegal activity of any kind. • Be placed in media specifically oriented to children and/or minors. • Appear adjacent to, or in close proximity to, comics or other youth features, to the extent controlled by the property. • Be placed at any venue where most of the audience is normally expected to be below the legal age to participate in gaming activity.
  24. 24. E. To Provide Oversight and Review. 1. The Internal Audit Department, on an annual basis, will conduct a review of each property to determine compliance with this policy. As part of this review, the property will also be tested on any applicable local laws or regulations pertaining to any area of responsible gaming.
  25. 25. Problem Gambling PGL is very concerned for both our guests and team members who feel they may have a gambling problem. If a guest or fellow team member approaches you in regard to problem gambling, notify your supervisor. Your supervisor has been trained on how to respond to these issues. If the guest or team member does not want to wait for a supervisor, then encourage them to take the problem gambling literature with them so they know help is available. The team member will advise the guest that help can be provided.
  26. 26. Compulsive and Problem Gambling Training & Orientation
  27. 27. Alcohol AwarenessPromote Responsible Drinking Objective To ensure that all team members make a reasonable effort to ensure that our guests drink responsibly.Alcohol and its Effects Alcohol affects different people in different ways, and its effects can even differ for the same person at different times. Alcohol is a depressant – not a stimulant. Alcohol dissolves the fat of nerve cells, increasing the liquids in those cells, making them temporarily inactive while putting some of the brain cells out of commission. The brain is most dramatically affected by alcohol. Below are the stages of impact on the different parts of the brain: Part of the Brain Effect Cortex Inhibitions, thinking, reasoning and decision making. Judgment. Cerebellum Posture, motor control and coordination Limbic System Emotions Brain Stem Heartbeat and respiration
  28. 28. Alcohol AwarenessPeople are affected by alcohol in the following areas:1. Inhibitions People with lowered inhibitions become more talkative, relaxed, over-friendly, lose their self-control and sometimes display mood swings.2. Judgment People exhibiting poor judgment behave inappropriately, such as ordering doubles, using foul language, telling off-color jokes or annoying others.3. Reactions Glassy, unfocused eyes and people talking and moving very slowly, forgetting things, lighting more than one cigarette, losing their train of thought and slurring their speech result from slowed reactions.4. Coordination Stumbling or swaying, dropping belongings and having trouble picking up a drink can indicate a loss of coordination.
  29. 29. Underage Gamblers A person under the age of twenty-one (21) is prohibited from gambling. While it is the primary responsibility of Security to keep underage individuals off of the casino floor, it is the responsibility of ALL team members on the casino floor to identify possible underage gamblers. If you suspect a guest is under 21 and gambling, contact Security.
  30. 30. Underage GamingPatron DeterrentOBJECTIVES During this training session the following topics will be covered to ensure that all team members are familiar with the policies and procedures set forth to prevent underage gaming. Identify who is considered an underage individual Proper signage Acceptable forms of identification Verifying identification Methods to detect false identification Characteristics and tactics of underage individuals attempting to gain access Discovery of underage individual on gaming premises
  31. 31. Amelia Belle CasinoPolicy on Underage Gaming The Company shall provide training classes to employees on a regular basis. These classes shall be mandatory for all employees regardless of position or department. It is every employee’s responsibility to prevent underage gamers from accessing the gaming areas. It is the policy of the Amelia Belle Casino, not to allow anyone under 21 years of age to gamble in our casino. No employee of the Company shall allow an underage individual to gain access to the gaming premises.PURPOSE – UNDERAGE GAMING To ensure full compliance with Federal, State, and Local Gaming Regulations, as they pertain to methods for prevention and deterrence, to prohibit access to gaming premises by underage individuals.
  32. 32. Procedures – Underage GamingEntrances to Gaming Premises A Security Officer will be stationed at all casino entrances at all times to ensure that our zero tolerance will be obtained. Any individual who appears to be thirty-five years of age, or younger, must produce valid photographic identification.Signage A. Signs prohibiting access by underage individuals to gaming premises shall be conspicuously posted at all locations providing public access to the gaming premises. B. The signs shall read: “Amelia Belle Casino has zero tolerance for underage gaming. Any individual trying to gain access to the gaming premises may face a $500.00 fine and up to six months imprisonment.”Other Information on Signs Stipulate the date which you must be born on or before in order to lawfully gain access to the gaming premises. Stipulate the accepted forms of identification necessary to gain access to the gaming premises.
  33. 33. Acceptable forms of IDAcceptable Forms of Identification (limited to the following): Valid State Issued Driver’s License Valid State Issued Identification Card Valid United States Military Identification Card Valid United States Office of Immigration & Naturalization Card Valid United States Issued Passport
  34. 34. Discovery of Underage Individualon Gaming PremisesIn the event that an underage individual is discovered on the gaming premises, the following procedures should be employed: Team member who discovers the underage individual will report it immediately to their Supervisor. Give location, and description of the individual. The Supervisor will immediately contact the Security Supervisor and Surveillance. Surveillance shall be provided with the physical description and name of the individual. The Security Supervisor shall follow normal eviction procedures. The Division or Gaming Commission, when appropriate, shall be notified and the individual detained, until the arrival of the appropriate authorities.
  35. 35. Compulsive/Problem Gambling National Council on Problem Gambling, Inc. 24 Hour Confidential National Helpline 1-877-770-STOP
  36. 36. Compulsive/Problem GamblingDuring the training session the following topics will be covered: Review Amelia Belle’s policy on Compulsive Gambling Purpose of policy and team member awareness/responsibility What management and employees can do to assist a guest in finding help Discuss the Louisiana Casino Gaming Division Definitions Stages and Progression of Compulsive Gambling Signs and symptoms
  37. 37. Introduction The Amelia Belle Casino wants to ensure all employees are aware of the signs of compulsive gamblers. Everyone should know compulsive gambling is an illness that can strike anyone, no matter what his or her social economic background is. By knowing the signs of compulsive gambling, and knowing help and treatment is available, Amelia Belle Casino employees will be better equipped to recognize compulsive gambling in professional and personal lives. This will also lead employees to urge those who are compulsive gamblers to seek help before irreparable harm can be done to individual’s lives and families.
  38. 38. Compulsive Gambling & Our GuestsCompulsive Gambling and Our Guests The Amelia Belle Casino promotes recreational gaming. We encourage our guests to return often, and hope that they will enjoy themselves when they do. We must recognize however, that not all of our guest gambles for relaxation and entertainment. From time to time, guests will develop into compulsive gamblers.Company Policy Statement – “Compulsive Gamblers” Compulsive gambling is considered a psychiatric disorder or characterized as addictive and can be destructive mentally, physically and financially. The Company recognizes that a small amount of our patrons/guests may suffer from this disorder. The Company also recognizes it has no legal right to prevent these patrons/guests from patronizing our properties. However, we feel a moral obligation to recognize this behavior and curtail the compulsive gamblers destructive and/or disruptive actions when they patronize our properties.
  39. 39.  We must be sure not to infringe upon our guests’ right to privacy and quiet enjoyment of life’s activities. The Company’s policy will focus on the following: Provide training for managers, supervisors, and line employees who may come in contact with the compulsive gambler. Ensure adequate signage is in place in prominent places throughout our properties, which reaches out to the compulsive gambler and provides them an avenue to deal with their behavior. Establish and train employees to adhere to policies and procedures designed to discourage and prevent compulsive gamblers from gambling in our facilities. Ensure that once a patron is identified as a compulsive gambler, that employees are trained to effectively deal with the patron and how to assist the patron in getting help. Ensure that once a patron is identified as a compulsive gambler, that the patron is removed from Amelia Belle Casino’s mailing list and is unable to obtain credit. Provide alcohol awareness training for employees to ensure compliance with required standards in conjunction with responsible gaming. Managers will be the focal point for monitoring this addictive behavior and taking steps to insuring responsible behavior by the compulsive gambler when they are recognized. Steps can include: A side conversation with the guest to address potential issues. Denying additional credit. Suspension of gaming privileges and/ or eviction. Through training and experience, the Company will rely on the judgment and actions of the management team. Overall, the Company wants to promote an environment conducive to having fun and displaying responsible behavior.
  40. 40. Guest Elective OptionsVoluntary Self Limitation/Restriction/Exclusion The Amelia Belle Casino is committed to promoting public awareness and education to providing information on available resources to those patrons who believe they may have a gambling problem. The Amelia Belle Casino maintains a program in compliance with State Gaming Regulations in each state it operates casinos.State of Louisiana Gaming Regulation LAC 42:III.301E (3) Allows patrons to voluntarily self-limit themselves from certain activities and privileges, which are provided as a service and convenience. Any patron electing to participate in self-limitation/restriction/exclusion can obtain the appropriate form from Security. The patron will fill out the appropriate forms, have then notarized and mail the form to the Director of Compliance. These forms will be distributed to the appropriate departments. Upon acceptance of the form, Compliance Officer will: Forward the original to the Security Department. Security will write report, photocopy the original for distribution, give the original to the Database Manager to DAPS (disassociated patron) the patron in the player tracking system and distribute copies to the departments. Credit will immediately adjust a patron’s check cashing and/or credit limit and file a copy in the respective patrons’ folder. Update the chronological log and file that is maintained in the credit department for cross reference.
  41. 41. Definitions of GamblingThe following terms are used concerning compulsive gambling:Recreational Gaming Betting or wagering, done on an occasional basis, when the primary goal is relaxation and entertainment.Gambling Any betting or wagering, for self or others, whether for money or not, no matter how slight or insignificant, where the outcome is uncertain or depends upon chance or skill.Problem Gambling A level of gambling that brings problems and/or pain to the gambler and/or his/her family.Pathological Gambling A progressive disorder characterized by a continuous or periodic loss of control over gambling; a pre-occupation with gambling and with obtaining money in which to gamble; irrational thinking; and a continuation of behavior despite adverse consequences.Compulsive Gambling An addictive illness in which the subject is driven by an overwhelming uncontrollable impulse to gamble.
  42. 42. The “Hidden Illness” Compulsive gambling has been called the “hidden illness,” because it is so hard to detect. Compulsive gamblers do not exhibit traits that make them easily distinguishable. People can be compulsive gamblers for years, and hide it from friends, family, business associates and the general public.When does Entertainment turn into Addiction? Normally addiction does not happen overnight. Before gambling becomes a real problem, the player goes through a series of stages and varying lengths and intensity.
  43. 43. Stages of Compulsive GamblingFirst Stage Winning The player derives enjoyment from the game and will occasionally win fairly large sums of money. Gambling is synonymous with social contact and allows an individual’s self-esteem to grow. Spurred on by success, the player takes risks and starts borrowing small sums of money to maintain or even increase the stakes.Second Stage Losing At the beginning of this stage, some players are able to control their losses. Others soon overcome by an uncontrollable desire to make up the heavy losses that risk taking has inflicted. The money lost is almost always borrowed from family, friends, financial institutions or credit cards. Sometimes the person will even resort to lies and deception in order to get more money. Socially they become increasingly isolated and even will lose the trust of family members and close friends. In short, gambling has turned into an outright obsession.Third Stage Despair and Desperation A person reaching this stage becomes agitated, irritable, and hyperactive. They are unable to sleep, suffers loss of appetite and even a desire to live. Mental and physical exhaustion sets in, along with the feeling of desperation and feeling of helplessness.
  44. 44. Indicators of Compulsive GamblingIndicators of Compulsive Gambling Time and money primarily devoted to gambling Increase in time spent and places used to gamble Increase in size of bets Creating gambling occasions Increase in the intensity of interest in gambling Boasting, distorting, or lying about winnings Exaggerated focus on money and possessions Crisis related gambling Decreased interest in a broader range of activities and interests Frequent absences from work and home; withdrawal from family and friends Excessive use of the telephone for some sort of gambling Mood shifts – withdrawal, irritability, anger Diversion of family finances Occupational and legal difficulties
  45. 45. What YOU Can DoYou May Observe a Guest Who: Argue with casino employees Beat on machines Try to borrow money from other guests Fall asleep at machines Appear to be in a trance-like state or “zoned out” May faint from lack of food Have poor personal hygiene Listen for trigger statements like “I don’t know what I am going to do, I have lost so much.” Watch for guest who just look like they are no longer having funWhat YOU Can Do Provide the guest with a brochure that contains information to obtain help. Learn where these important brochures are located at the property. If you can not find one, simply get a phone book and get the number. The enclosed pages contain additional self-help tools that could assist you or a guest. Additional information can be obtained from the Human Resources Department.
  46. 46. SELF LIMITATION PROCEDURES AND FORMS
  47. 47. SELF-LIMITATION PROCEDURESThe Amelia Belle Casino promotes responsible gaming and is proactive inassisting anyone who is identified as a pathological or problem gambler.Anytime a patron requests exclusion or promotes signs that are indicative ofproblem gambling then an immediate individual file will be initiated andmaintained to account for all activity and correspondence. This individual filewill be maintained by the Compliance Department and a copy of the file will bemaintained in the General Manager’s office for immediate reference. A SelfExclusion Activity Log will be maintained within the noted file and all relevantevents will be recorded on the log that pertain directly or indirectly to requestedexclusion or problem gaming activity. All self-exclusion files will be maintainedindefinitely.In addition, at anytime the property may be proactive and assertive atrestricting or denying the gaming privileges of any patron identified as apathological or suspected problem gambler. Once identified, then immediatesuspension of gaming privileges, direct mail marketing, complimentary andamenities may ensue. All suspension of these noted privileges must beapproved by the General ManagerThe following procedures will be followed anytime a patron seeks assistancewith voluntary exclusion:
  48. 48. ON PROPERTY REQUEST FOR EXCLUSION:• Any patron requesting exclusion from gaming privileges will be escorted to the Security Department to complete a “Request to Self-Limit Access” and “Eviction Notice” forms. The guest should be accompanied by the designated property representative for responsible gaming and offer any assistance that may be of use to the self-exclusion.• Surveillance must be immediately notified of the self excluded persons presence and obtain video coverage of all relative events in relation to the exclusion/eviction.• A Self Eviction checklist will be completed by the relative Security representative to ensure all procedures are adhered to or followed in conjunction with the exclusion/eviction.• Surveillance and Security will obtain a photo of the patron for record retention and reference.• Prior to filling out the form the patron will be advised that they will be considered a permanent eviction upon completion of the form and they may not be eligible for reinstatement .• After advising the guest of her/his permanent eviction status, the following information should be obtained from the guest: – Rapid Rewards Card or account number – Current drivers license• After the patron has completed the form the designated Security representative will review the form for accuracy and verify information recorded by the self-exclusion.• Upon completion of the “Request to Self-Limit Access” a copy should be provided to the self- excluded patron if requested.• Once the form is completed and reviewed for accuracy, the patron will be escorted from the property.
  49. 49. On Property Request for Exclusion cont.• Security will complete an incident report and attach as part of the completed exclusion package. The original packet will be forwarded to the Compliance Department.• Compliance will forward a copy of the Request to Self-Limit Access, Eviction Notice and copy of a photo to Marketing. The Marketing Database representative will enter the exclusion information into the database and record the exclusion as a “Voluntary Exclusion”. In addition, the patron will be marked “NO MAIL” in the system and all direct mail marketing will be discontinued within 90 days.• The Database representative will add any correlative remarks into the system. Once the remarks and status have been entered into the system, the Marketing Department will send confirmation to the Compliance Department to be placed in the excluded patron’s file.• A photo of the patron requesting exclusion along with a copy of the “Request to Self-Limit Access” will be forwarded to the following departments: – Marketing/Database - Security - General Manager – Compliance - Cage/Credit Office – Slots - Players Club – Surveillance - Table Games• Security, Surveillance and Compliance will receive a copy of the “Eviction Notice” form to be retained with the excluded patron’s records.• A copy of the “Request to Self-Limit Access” and “Eviction Notice” will be reviewed by Security and Surveillance personnel and the appropriate representative of each department will complete an incident report documenting the self-exclusion. A copy of each report will be forwarded to the Division.
  50. 50. OFF PROPERTY REQUEST FOR EXCLUSION:• All received letters or notices of intent regarding self-exclusion will be immediately forwarded to the Compliance Department for evaluation.• The Director of Compliance will review the exclusion request with the General Manager and determine validity and ensuing action.• If the request is determined valid then the Director of Compliance will draft a formal letter responding to the exclusion request and forward to the requesting patron.• A self-limitation form and eviction notice acknowledgement form will accompany the formal letter sent to the patron requesting exclusion.• The letter should request that the patron return a copy of his/her driver’s license along with a recent photograph.• The letter must be sent certified mail and the certified receipts should be retained by the Director of Compliance.• All returned self-limitation forms will be immediately forwarded to the Director of Compliance.• The self-limitation forms must be notarized and once returned will be examined for noted requirements and accuracy. Once the document is reviewed and no discrepancies are found to be present then it will be placed in the appropriate corresponding file for future reference and retention.
  51. 51. OFF PROPERTY REQUEST FOR EXCLUSION:• A copy of the completed exclusion form will be provided to the Marketing Department. Once received by Marketing then a Database representative will enter the exclusion information into the database and record the exclusion as a “Voluntary Exclusion.” In addition, the patron will be marked “NO MAIL” in the system and all direct mail marketing will be discontinued within 90 days.• The Database representative will add any correlative remarks into the system. Once the remarks and status has been entered into the system then the Marketing Department will send confirmation to the Director of Compliance to be placed in the excluded patron’s file.• A copy of the returned “Request to Self-Limit Access” and photograph of the exclusion (if available) will be forwarded to the following departments:1. Marketing/Database 2. Security3. Compliance 4. Cage/Credit Office5. Slots 6. Players Club7. Surveillance 8. Table Games9. General Manager• A copy of the “Request to Self-Limit Access” will be reviewed by Security and Surveillance and the appropriate representative of each department will complete an incident report documenting the self-exclusion. A copy of each report will be forwarded to the Division.
  52. 52. REQUEST FOR DIVISION EXCLUSION: If a guest approaches an employee requesting information on Division exclusion policies and regulations then the following procedures will apply:• At least one designated person per shift will be on property at all times to assist any guest who requests information on “Division Exclusion.”• Once a guest indicates the area interested in exclusion through the Division then the designated property representative will notify Surveillance immediately; Surveillance will contact the Trooper on call to advise him that a patron is requesting “Division Exclusion.”• If desired, the guest will also be directed to the Security Department to complete a property “Request to Self-Limit Access” form and “Eviction Notice” form. All relative personnel should follow procedures referenced in the section “On Property Request for Exclusion” should the guest choose to be excluded from the property.
  53. 53. IMPORTANT:•Any request by a patron for responsible gaming or exclusioninformation relative to Division exclusion should be immediatelyreported to an agent of the Division.•Any request by a patron for responsible gaming or exclusioninformation should be immediately reported to the Director ofCompliance.•The Director of Compliance will follow up on any informationreceived as a result of responsible gaming or exclusion inquiriesby guests.•Any patron who completes the Division exclusion process maynot apply for reinstatement of privileges for a period of five (5)years.
  54. 54. DIVISION EXCLUDED PATRONS ON PROPERTYIF A DIVISION EXCLUDED PATRON IS FOUND ON THE PREMISES THEN THE FOLLOWING PROCEDURES SHOULD BE FOLLOWED:• Security, Surveillance and the Division will be immediately notified regarding the presence of any self-exclusion that gains access to the gaming area.• Once a self-excluded person has been identified then the excluded patron must be immediately removed from the gaming area and premises.• Surveillance shall videotape all occurrences relating to the presence of exclusion.• A Security and Surveillance report will be completed and forwarded to the Division.• A photograph of the self-excluded person will be obtained and forwarded to the Division.• Local law enforcement will be contacted in lieu of failed attempts to notify the Division for the purpose of statutory enforcement or ensuing arrest.• A conjoining investigation by Security and Surveillance of the self-exclusion’s gaming activity will be conducted to determine if forfeiture of winnings is applicable per La.R.S.27:27.1E.
  55. 55. DIVISION EXCLUSION LISTING:The Division Exclusion listing will be periodically received from the Division andforwarded to the Director of Compliance. The Director of Compliance will ensurethat all relative departments receive a photocopy of the Division Exclusion Listingto comply with Division minimum guidelines. Each department will maintain andutilize the Division Exclusion listing as a reference guide. The listing will be sent tothe following departments:1 Marketing/Database2 Security3 Compliance4 Cage/Credit Office5 Slots6 Players Club7 Surveillance8 Table Games9 General ManagerAll individuals listed on the exclusion list will be researched in the database bymarketing personnel. Once received by Marketing then a Database representativewill enter the exclusion information into the database and record the exclusion asa DAP (disassociated patron). In addition, the patron will be marked “NO MAIL” inthe system and all direct marketing will be discontinued within 90 days.
  56. 56. REQUEST TO SELF-LIMIT SERVICES: Patrons may elect to self-limit specific services offered by the property such as check cashing rights, issuance of credit, Players Club membership, direct mail promotional material or complimentary allowances. Anytime a patron requests to self-limit one or all of these privileges offered by the property then the following procedures should be followed:• Any patron requesting exclusion from gaming privileges will be directed to the Security Department to complete a “Request to Self-Limit Services” form. When possible, the guest should be accompanied by the designated property representative for responsible gaming and offer any assistance that may be of use to the self-limiting patron.• Prior to filling out the form the patron will be advised that they may request reinstatement of suspended privileges at anytime thereafter. However, privileges may be restricted indefinitely as determined by management and if reinstatement is granted services may take 30 days to become effective.• Upon completion a duplicate copy of the form should be provided to the self- limiting patron if requested.• After the patron has completed the form the designated Security representative will review the form for accuracy and verify information recorded by the self- limiting patron.
  57. 57. REQUEST TO SELF-LIMIT SERVICES (2)• A copy of the completed exclusion form will be provided to the Marketing Department. Once received by Marketing then a database representative will enter notations on the restricted services into the database. In addition, if direct mail services are suspended then the patron will be marked “NO MAIL” in the system and all direct mail marketing will be discontinued within 90 days.• The Database representative will add any correlative remarks into the system. Once the remarks have been entered into the system then the Marketing Department will send confirmation to the Director of Compliance to be placed in the excluded patron’s file.• Once a Cage/Credit representative has received notice of restricted credit or check cashing services then a review will be conducted of the database notations to ensure appropriate comments have been recorded relative to the self-limiting patron’s request. If comments have not been entered into the system then the Cage/Credit department representative will enter all relative information into the system.• Prior to issuance of credit or check cashing services all relative personnel will reference the database to identify any patron with restricted services.• Information on the patron requesting exclusion along with a copy of the “Request to Self-Limit Services” form will be forwarded to the following departments and the form will be retained with the self-limiting patron’s records:
  58. 58. REQUEST TO SELF-LIMIT SERVICES CONTINUED1.Marketing/ Database2.Security3.Compliance4.Cage/Credit Office5.Slots6.Players Club7.Surveillance8.Table Games9.General Manager
  59. 59. REQUEST FOR REINSTATEMENT OF ACCESS OR PRIVILEGES:Anyone who completes a Request to Self-Limit Access orPrivileges form will be considered a permanent eviction. Anypatron may complete a “Request to Reinstate Access orServices” form, which will be reviewed by the GeneralManager.
  60. 60. SELF-EVICTION CHECK LIST Please Complete Checklist for Self-Limit Access• _____Notify Surveillance• _____Players Club Card or call to obtain #• _____Copy Valid ID for verification• _____Complete Patron’s Self Limit Access Form – (patron sign and dated)• _____Photo patron (make 8 copies – forward to each department)• _____Sign and date form (date received – Manager/Supervisor)• _____Give patron copy• _____Fax Gaming Security Report
  61. 61. SELF-EVICTION CHECK LIST CONTINUEDSecurity Supervisor/Manager______________ Date:______ Date:______Director of Compliance __________________ Date:_____ Date:______Cage/Credit Department_________________ Date:______ Date:______Slot Supervisor/Manager_________________ Date:______ Date:______Surveillance___________________________ Date:______ Date:______Players Club __________________________ Date:______ Date:______Marketing_____________________________ Date:______ Date:______Database Manager/Rep.__________________ Date:______ Date:______Table Games Department ________________ Date:______ Date:______General Manager_______________________ Date:______ Date:______
  62. 62. SELF EVICTION / PROPERTY EVICTION ACTIVITY LOGDATE: _____________________________________NAME: ____________________________________Player Club Rewards # : _______________________________SOCIAL SECURITY #: _______________________DATE OF BIRTH: ___________________________ Date of Activity Comments on Activity
  63. 63. Trespasser Acknowledgement Your training packet includes examples of forms and procedures to acknowledge an evicted patron has come on to our property
  64. 64. Our pre-opening Demand Stimulation Marketing Plan can be divided into threesegments:I. Build AwarenessThe first goal of our pre-opening strategy is to build awareness of our product and forthe community to first and foremost know what we are building. We will do this byintroducing the bricks and mortar of the property – slots, table games, poker room,great restaurants, a 100,000 square foot event center and an equine center.As we build awareness of our product, it is equally important that we introduce ourbrand and our core company values of Service, Quality and Community. We arecommitted to providing customer service that will exceed customers‟ expectationsbeginning with a sincere greeting as they arrive, prompt, courteous service during theirvisit, and a fond farewell. We want our customers to know that we are committed to aquality experience, from the ingredients in our food product, the finishes of theproperty‟s design, to our attention to detail in everything we do. And we want them toknow that we will be active members of our community and we will be activesupporters of worthwhile causes.We will use social media, public relations and mass media to get our message out. Ourwebsite and social media platforms have already launched and our public relationsteam is already on board. Our outdoor campaign will start to appear almostimmediately after approval. An aggressive television, print, radio and internetadvertising campaign will be launched approximately 90-days prior to opening – andwill intensify as the grand opening approaches. Our pre-opening expenditures arebudgeted at $1,603,000.
  65. 65. We also plan to use direct mail to stimulatetrial. We do not subscribe to the „build itand they will come‟ principle. We believeaggressive marketing efforts are necessaryfrom day one. Our research shows that wecan mail offers to approximately 50,000unique households of potential customers. Social media will be a key resource that we use to create awareness. Social media outlets like Twitter, Facebook and a personalized YouTube channel provide us with great platforms to build a community of influencers that will recommend our product for trial.
  66. 66. II. Generate TrialThe next step is to generate trial. Our company website, www.kansasstar.com is anexcellent source of information about our facility. Our website will be continuallyupdated with current, relevant information such as construction progress updates,announcements of milestoneevents and company andcommunity developments. Wewill also actively solicitmembership into our player‟sclub via this website.Our goal is to have 20,000 players in our database before we open our doors. We willestablish kiosks in regional, high-traffic locations where players can learn first-hand, in ahighly visual manner, about our property and the amenities that we will offer. They willalso begin to learn the benefits of player‟s club membership and can enroll in the clubon the spot. Their personalized cards will be mailed to them prior to opening. To createa compelling reason for people to sign-up, we will offer unique opportunities, includingproviding our inaugural group of members with a special, limited edition player‟s club card; they will be entered into “members only” drawings and have a chance to receive exclusive invitations to special events including the Grand Opening Gala.
  67. 67. During our trial period we will establish a robust sales team. The sales team will beresponsible for booking group tour and travel business and establishing key relationshipswithin the community. The ideal candidates for these positions will be currentcommunity leaders – people that have established important contacts in the area andunderstand the unique nature of local customers.III. Create LoyaltyWe understand that our first few months of operation are critical to the continuedsuccess of the property. We are confident that with the skilled use of public relations,media savvy and creative marketing efforts we will generate trial for our facility. Thistrial will come from a myriad of different audiences; from the first time casino visitor tothe experienced player currently visiting our competitors. Through the completion ofproven training programs, our team members will be ready to welcome theseguests. Our quality of design and the experience that we provide will convert these trialvisitors into long standing, loyal customers.In addition to learning the skills required to excel in their specific jobs, an important partof our new hire training program will be to teach our team members the importance ofour company core values. We believe that our team members come first. And weknow that if we treat them right, they will be our strongest advocates and ultimatelyprovide excellent service for our guests. Keeping them informed of the details of ourproject will be a key to our eventual success. They will be instrumental in getting theword out – in fact they will be our best advocates to generate trial among their circle offriends and family members.Our player‟s club will be developed with loyalty in mind. Like most players clubs,customers will earn food offers, room discounts, invitation to special events and showtickets for their level of play. But our player‟s club is unique, members will be able toearn and redeem their points both at the casino and within our network of strategicbusiness partners in the community. We will begin to establish these communityanchors well before our opening date. This too will create opportunities for thesestrategic partners to endorse our product through their circle of influence.We are confident that we have the resources, ingenuity and experience to execute ahighly successful pre-opening demand stimulation marketing plan.

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