What is Fitbit?<br />Fitbit is about smart monitoring + deep analytics + motivational tools<br />to change people’s lifestyles<br />View, share and compete<br />with friends, family and co-workers<br />Wear a tracker<br />to measure your daily activity and sleep<br />Upload your data<br />via wireless to Fitbit.com<br />
Fitbit Features<br />Tracks calories, steps, distance and sleep quality<br />OLED screen and user interface<br />Background wireless syncing<br />Online stats and competitions<br />Free access to online tools and community<br />
Users can compete with friends and family to see who is the most active<br />
Group Functionality –Rewards & Competition<br />
Activity Data<br />Random sample of 3000 Fitbit owners. For Fitbit users who start off living a sedentary lifestyle (<4000 steps/day), these users increase their activity levels by 50% at end of 12 weeks of using the Fitbit.<br />
Great Press<br />“A true boon for data-loving geeks who want to track their <br />workout progress. Nicely designed, minimalist hardware.”<br />“…a great way to keep track of how active you are.”<br />
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