Fitbit retail package

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Fitbit retail package

  1. 1. Amy McDonough<br />amcdonough@fitbit.com<br />
  2. 2. What is Fitbit?<br />Fitbit is about smart monitoring + deep analytics + motivational tools<br />to change people’s lifestyles<br />View, share and compete<br />with friends, family and co-workers<br />Wear a tracker<br />to measure your daily activity and sleep<br />Upload your data<br />via wireless to Fitbit.com<br />
  3. 3. Fitbit Features<br />Tracks calories, steps, distance and sleep quality<br />OLED screen and user interface<br />Background wireless syncing<br />Online stats and competitions<br />Free access to online tools and community<br />
  4. 4. Fitbit at Retail<br />
  5. 5.
  6. 6. Fitbit Screens<br />Distance<br />Flower<br />Calories<br />Steps<br />
  7. 7. Fitbit can be worn in <br />many different locations<br />
  8. 8. The Fitbit can be worn at night to measure sleep quality<br />
  9. 9. Activity and sleep data collected by the Fitbit <br />is wirelessly uploaded to Fitbit.com<br />
  10. 10. Dashboard page on Fitbit.com<br />Users can view their fitness and <br />sleep data in high detail<br />
  11. 11. User’s daily activity is collected and viewed on a<br />minute by minute basis<br />
  12. 12. Users can log their nutrition from a database of 80,000 foods<br />
  13. 13. Log Additional Biometrics<br />Blood Pressure, Blood Glucose, Heart Rate, Custom Trackers<br />
  14. 14. Users can compete with friends and family to see who is the most active<br />
  15. 15. Group Functionality –Rewards & Competition<br />
  16. 16. Activity Data<br />Random sample of 3000 Fitbit owners. For Fitbit users who start off living a sedentary lifestyle (<4000 steps/day), these users increase their activity levels by 50% at end of 12 weeks of using the Fitbit.<br />
  17. 17. Sleep Data<br />
  18. 18. Great Press<br />“A true boon for data-loving geeks who want to track their <br />workout progress. Nicely designed, minimalist hardware.”<br />“…a great way to keep track of how active you are.”<br />
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