Spinning book 2014 2015 march 2014

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Spinning book 2014 2015 march 2014

  1. 1. SPINNING® 1
  2. 2. 2 SPINNING®
  3. 3. 3SPINNING® authentic — adj: (au·then·tic) -'then-tik
  4. 4. CHAPTER 1: THE SPINNING® EXPERIENCE 4 SPINNING®
  5. 5. 5SPINNING®
  6. 6. 6 SPINNING® Spinning® is about empowerment, fun and achieving results. It’s about the right kind of ride for you, whether it’s a dance party in Ibiza or a climb through the Alps in the Tour de France, a holiday-themed ride or a candles-only meditative journey. We invented group indoor cycling. Spinning is the global leader in indoor cycling education, equipment, classes, events and community. Developed from real road cycling, Spinning combines three basic hand positions and five core movements that are simple, fun and easy to learn. Uniquely tailored to suit a wide range of abilities and fitness goals, the Spinning program and patented Spinner® bikes deliver a personalized workout, incredible calorie burn and personal challenge—all at a self- directed pace. We love outdoor cycling–the thrill and challenge, the solitude and camaraderie, the power and magic of riding on beautiful roads. Back in 1991, we started our company with a single question: How can we bring that authentic cycling experience indoors? Spinning brings together deep cycling experience, innovative and authentic indoor bike design, challenging and exhilarating workouts, and know- ledgeable, engaging instructors. Rest assured that everything we create is rooted in indoor cycling’s deepest heritage and expertise.
  7. 7. 7SPINNING® More facilities choose Spinner® bikes and Spinning® education than any other indoor cycling program. Why? Because our 22 years of experience, brand recognition and reputation for superior bikes and education make for enticing, exciting classes that keep riders coming back again and again. With expert coaching by a Certified Spinning Instructor and energizing, cycling-inspired rides that combine sound training principles, inspirational music and a unique mind/body philosophy, the Spinning program has helped millions of people get into the best shape of their lives. Whether you’re new to the Spinning program or have been riding for years, we provide all the tools you need to achieve your health and fitness goals. For 22 years, the Spinning program and patented line of Spinner bikes have defined the indoor cycling category—training more than 200,000 instructors at over 35,000 facilities and reaching millions of enthusiasts in more than 80 countries worldwide. With a distinct core philosophy, solid programming and bikes designed to fit all shapes, sizes and abilities, the Spinning program has always had the singular goal of bringing health and fitness to every lifestyle. What is Spinning? Spinning is an experience: the original, authentic, exhilarating cycling experience. Welcome to Spinning. We hope you enjoy our 2014 / 2015 book.
  8. 8. 8 SPINNING® From our humble beginnings in a Santa Monica garage to a vibrant, deeply passionate global community... this is Spinning® . THE HISTORY OF SPINNING® South African cyclist Johnny Goldberg (known as Johnny G.) meets John Baudhuin, an avid cyclist and entrepreneur, and the two team up to refine the design and make the first run of Spinner® bikes. Johnny G. and John B. begin manufacturing and commercial distribution of the Spinner bike and the Spinning program. The Spinning program is officially offered at Crunch gyms in New York. Mad Dogg Athletics, Inc. (MDA) registers and trademarks the Spinning name and develops the Spinning Instructor Certification Program. Spinning is named the “hot exercise” in Rolling Stone magazine’s annual “hot list.” 1991 1992 1993 1994
  9. 9. SPINNING® 9 More than 1,000 facilities in over 30 countries are Official Spinning Facilities. MDA launches the first Spinning continuing education workshops. The first World Spinning and Sports Conference (WSSC) takes place in Los Angeles, California. WSSC takes place in Chicago, Illinois. WSSC moves to Miami, Florida, where it is currently held every year. With demand for the Spinning® program surpassing MDA’s capacity for building bikes, the company licenses the manufacturing to Schwinn®. Spinning-branded clothing hits the market. John B. travels to Italy, Switzerland and France to conduct the first European Instructor Orientations. The Johnny G. Spinner® is introduced at the IHRSA Convention. 1995 1996 1998 1999 2000 2001
  10. 10. 10 SPINNING® MDA trains its 100,000th instructor. The European office opens in the Netherlands. Johnny G. retires from Spinning. MDA introduces the Spinner NXT™, the world’s first aluminum stationary bike, at the Club Industry show in Chicago. The first Spinning infomercial is released featuring the Spinner Sport. MDA begins producing videos and selling its line of Spinner bikes to the home market. John B. receives The Hilton Distinguished Entrepreneur Award for his work in creating the Spinning program. The first nationwide Spinning-sponsored charity event, Spinning Nation, takes place at facilities throughout the United States. The eSpinner® is introduced. The eSpinner creates an interactive environment, which allows users to take a guided, virtual Spinning class from a Master Instructor. 2003 2004 20082005 2006 to 2007 The first Spinning® Experience event takes place in the Netherlands. Star Trac®, an international leader in commercial fitness equipment, becomes the official manufacturer of the Spinner® bike. The Spinner Pro™ and Spinner Elite™, manufactured by Star Trac, are introduced. 2002 THE HISTORY OF SPINNING®
  11. 11. SPINNING® 11 Mad Dogg Athletics introduces its new logo. We’re just getting started... The Spinner Blade ION™ and the SPINPower™ Program are introduced at IHRSA. With the launch of strain-gauge power meter technology, backed by an exclusive power-based training program from Angie Sturtevant, Spinning unleashes the power of innovation and knowledge. The Spinner® Blade is introduced. This iconic aluminum bike features improved biomechanics and delivers the best rider Q factor in the industry. The Spinner Blade and new Spinner NXT are introduced at IHRSA. Spinning introduces a new line of consumer Spinner bikes, including the Spinner Aero, Spinner Edge and Spinner Sprint. The European Court of Appeal affirms distinctiveness of Spinning trademark for indoor cycling. Spinning launches a new Spinning app for the iPhone and Android and the Spinning Tracker website. Spinning launches revolutionary TRIO® and TRIO QR® Pedals. MDA partners with MINDBODY® for the first annual MINDBODY FitPro event in Los Angeles, CA. 2009 2010 2011 2013 20142012 MDA’s exclusive rights to the Spinning® trademark are confirmed.
  12. 12. 12 SPINNING® CLASSES At the heart of the Spinning® experience is the Spinning class–a journey, a training ride, or a themed experience–led by a Certified Spinning Instructor. Classes range from sport-specific rides to energetic journeys filled with motivation and fun. In a Spinning class you’ll find hard-core athletes brimming with the latest technology riding next to grandmothers brimming with soul, all getting what they want out of the ride, whether it’s getting into shape or getting ready to race, tuning in or zoning out, or just enjoying the inspiration, fun and camaraderie of a group ride. See Chapter 5: Spinning Programming, Events & Community for more information. Josh Taylor working up a sweat at the Mindbody Fit Pro Conference in Marina Del Rey, 2013.
  13. 13. 13SPINNING® EVENTS Spinning is also a regular presence at fitness conferences worldwide, including the World Spinning and Sports Conditioning (WSSC) Conference. The WSSC Conference has continued to serve the needs of the fitness industry by providing fitness professionals with cutting-edge programming and education. The WSSC Conference is the only annual conference that features extraordinary Spinning theme rides and workshops as well as sessions exploring the latest fitness trends—every year is different as we strive to offer the latest technology and equipment. Another annual event that is much-beloved by the Spinning community is Spinning Experience. Since 2002 it has been the largest and most unique Spinning event in Europe with participants from all over the world! The event features more than 500 Spinner® bikes in a two-day event ending in a six-hour Spinning marathon presented by best-in-class presenters from the international Spinning Master Instructor team. See Chapter 5: Spinning Programming, Events & Community for more information. ABOVE: Riders on their way to Josh Taylor’s Fighter Pilot Ride at the World Spinning® and Sports Conditioning Conference, 2013. BELOW: 2011 Spinning Experience in the Netherlands.
  14. 14. 14 SPINNING® FACILITIES Our engagement with and support of our community extends beyond the riders and instructors—for club owners, we walk you through developing a sustainable, successful, profitable Spinning® program at your facility. One way is to host a workshop: or Instructor Training, keeping your facility on the cutting edge of fitness. When you host a Spinning training at your facility, you arm your staff with the skills they need to provide your members with safe and inspiring workouts—without spending thousands on travel and hotels. In addition to being a convenient way to get all of your instructors trained at once, hosting workshops is a great way to create exposure for your Spinning program and find new instructors. We’ll promote the training on our website and via emails to potential instructors in your area, as well as giving you exclusive access to promotional tools such as our online Design Studio that you can use to customize flyers and spread the word to your staff and members. See Chapter 2: Spinning Facilities for more information. Charleston RIDE™ Charleston, South Carolina
  15. 15. 15SPINNING® CHARITY / PARTNERS Spinning® is so much more than an indoor cycling class. In addition to evolving the world’s best-performing indoor bikes, accessories and instructor education, we’re a global community of over 80 countries, 25 languages, 140 Master Instructors, 35,000 licensed Spinning facilities, hundreds of thousands of active Spinning instructors, countless events and group rides every year and millions of riders around the globe. In addition to our unparalleled classes and support, Spinning programming offers local, regional and global events that keep this international community inspired and connected. We also partner with many charities, such as the American Heart Association. One of our biggest events is Spinning Nation, an annual event to raise money for Go Red for Women, a campaign to bring awareness to heart disease. A national event open to Spinning facilities, riders from all over the country collect donations from friends and family to sponsor their ride for the event day. Spinning Nation brings together the Spinning community while raising money for a good cause that is close to our hearts, with 100% of proceeds going to Go Red for Women. Through the years, Spinning has held or participated in a number of charity events, including Ride to Recovery, Spinning Nation and other causes. About The American Heart Association’s Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. Mission Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life. Spinning, a brand of Mad Dogg Athletics, Inc., is a proud supporter of Go Red For Women.
  16. 16. 16 SPINNING® INSTRUCTORS Spinning® Instructors and Master Instructors are the faces, hearts and souls of Spinning. They deliver the Spinning experience day in and day out. We work hard every day to empower our instructors with the very best training, bikes, equipment, continuing education and ongoing support through our global SPIN® network. Our mission is to empower our instructors to give their students the best indoor cycling experience on the planet. They are a very, very special group of people and we want to make them feel that way. We also have advanced levels of instruction in areas like heart rate training, periodization and training with power to ensure that the education, training and skills of our instructors are the very highest in the world. See Chapter 4: Spinning Instructor Education for more information. Master Instructor Sarah Morelli at International Master Instructor Days, Italy.
  17. 17. 17SPINNING® RIDERS Riders are why we’re here. Whether that’s getting into shape or getting race-ready, tuning in or zoning out, or just enjoying the inspiration, fun and camaraderie of a group ride, our purpose is to empower you. We strive to give you the world’s best indoor cycling Instructors, equipment, classes and community, as well as inspiring, easy-to-follow home workouts so that you can achieve your goals through Spinning®. We’re a global community of 80 countries, 25 languages, 35,000 facilities, thousands of active instructors and 140 Master Instructors, hundreds of regional events and group rides every year, and millions of riders around the globe. No other indoor cycling program or manufacturer even comes close. We know that Spinning is something that is very powerful in your lives. We’re honored to be part of your stories, and thrilled to share them with the world. ABOVE: Riders take part in Saints and Spinners ride at Grand Central Station in New York City
  18. 18. 18 SPINNING® BIKES As the creators of the indoor cycling category, we are committed to offering authentic bikes that feel great and meet the high standards we set for the Spinning® program. A bike should work so well that you don’t have to think about it. It should seamlessly respond to the rider’s input, feel comfortable for the duration of a long workout, and stand up to the kind of punishment that gym and studio bikes take day in and day out. CREATORS OF INDOOR CYCLING We created the Spinner® bike in 1987 as
a training tool for road cycling. The bike was designed using the same geometry as a real road bike, staying true to the positioning and biomechanics of cycling. We added a fixed-gear weighted flywheel to create the inertia necessary to give the bike a feeling of movement and to pull the rider’s legs through the entire pedal stroke. We’re always improving. The careful engineering of the best features of road bikes into Spinner bikes has made it the most popular choice in fitness facilities and homes around the world. With over 25 years of experience building indoor cycling bikes, we are always evolving and progressing both our design philosophy and the world-class components we use to build what are simply the best bikes on the market. We know what it takes to exceed the expectations of your members—and your maintenance department. See Chapter 3: Commercial Bikes, Pedals & Accessories and Chapter 6: Consumer Bikes & Accessories for more information.
  19. 19. 19SPINNING® Seat and Head Tube Angles: Spinner® bikes have 72° seat and head tube angles, comparable to what you will find on most road bikes, and for good reason. There is scientific evidence that the angles on the Spinner bike improve both performance and comfort. Spinner bikes allow riders to produce the most power with the least amount of stress. Saddle and Handlebar Post Adjustment: Both the saddle and handlebar posts easily adjust up and down to accommodate a wide range of heights and body types. Every rider that walks into your facility will be able to properly position the saddle in relation to the pedals for proper knee flexion and extension throughout the pedal stroke. Q factor: Another element that is important for comfort and performance is the Q factor, which is the measured space between the pedals. Spinner bikes are made with a comfortable Q factor that is consistent with that of outdoor road bikes to help deliver better biomechanics through the hips, knees and ankles. Materials: The Spinner bike is made of a material that will withstand the force of a rider up to 350 lb (163 kg) and still facilitate as close to maximal muscle recruitment as possible for both male and female participants. Crank Arm Length: Spinner bikes feature crank arms of the standard 170 mm (6.7 in) length, and the adjustability of the bike enables riders of all heights to ride with optimal power. Research throughout the decades has indicated that, for the average-sized rider, optimal power can be achieved with the standard 170 mm crank arms. Drivetrain and Flywheel: All Spinner bikes come equipped with a fixed gear. The authentic feel of the road is established via an externally weighted flywheel, which ranges from 31-50 lb (14-23 kg), depending on the model. The combination is a great training tool because the momentum assists the rider’s feet with moving smoothly through the pedal stroke and the two dead spots at the very top and bottom of the pedal stroke, improving pedaling technique and efficiency. Pedal Systems: Spinner bikes come with a variety of pedal systems that allow riders to use athletic shoes or clip in with cycling-specific shoes. The ability to clip in replicates the feel of a road bike, reduces foot fatigue and enables full use of the pedal stroke, improving stability and efficiency.
  20. 20. 20 SPINNING® CEO PROFILE: JOHN BAUDHUIN
  21. 21. 21SPINNING® JOHN BAUDHUIN JOB TITLE: FOUNDER, CEO, INVENTOR, ADVENTURER CURRENT HOME: Santa Monica, California Spinning started with the camaraderie of John and Johnny G who shared a deep passion for cycling which powered the explosive growth of a global phenomenon, which is Spinning. As a cyclist and adventure enthusiast, John is always seeking new roads or even mountain peaks to climb including Mt Whitney, Mt Elbrus and Mt Kilimanjaro. Spend a day at Mad Dogg Athletics and you’ll learn this about John – he’s passionate about family, cycling, product development and oh, he loves dogs.
  22. 22. 22 SPINNING® LIFE AT SPINNING®
  23. 23. 23SPINNING® BROUGHT TO YOU BY A PASSIONATE TEAM Spinning® employees are an eclectic, genuine group of people who share two passions: Spinning and empowering people—our facility owners, instructors, riders and colleagues. Our team includes science PhDs, industrial engineers, educators, masters in psychology, fitness professionals, writers, experienced riders, designers, video producers and professional cyclists. Our European headquarters is in the Netherlands, and our US headquarters is in Venice, California, complete with our favorite chocolate lab, Kobe, as well as weekly Spinning classes led by employees. In 2013, we completed our second Venice building, which includes our new state-of-the-art studio for testing, classes, photos shoots and events. Whether you’re in the US or Europe, please stop by for a visit sometime!
  24. 24. 24 SPINNING® CHAPTER 2: SPINNING® FACILITIES
  25. 25. SPINNING® FACILITIES 25
  26. 26. 26 SPINNING® Get Powered by the Spinning® Brand Official Spinning Facilities are where the magic happens—from a quick post-work training session to an epic charity ride, facilities are the environment and atmosphere within which we deliver Spinning, every day, around the globe. Bring the world’s most popular indoor cycling program to your members and enjoy a host of benefits. Our purpose is to empower facilities by providing: • The world’s finest quality bikes and accessories. • The world’s best instructors. • The world’s best programming. • The guidance, resources and support you need to make your business as successful as possible. Whether you’re a high-profile fitness chain or an independent facility with a limited budget, the Spinning program can accommodate your needs. FACILITIES A Spinning® Studio in Thailand 1
  27. 27. 27SPINNING® FACILITIES PREVIOUS PAGE: Oxygen Wellness Budapest, Hungary LEFT TO RIGHT: 1. Vélo Vite Montreal, Canada 2. Spinning® Studio London, England 3. Vélo Vite Montreal, Canada 4. Charleston RIDETM South Carolina, USA MAKE YOUR BUSINESS A SUCCESS Whatever your size or budget, our commitment to you is the same—a dedicated difference seen in a wealth of resources, instructor training, state-of-the-art bikes, exemplary customer service and unmatched marketing support that make it easy for you to stand out from your competition. We’re here to help all of our Official Spinning Facilities create the best indoor cycling experience on the planet, providing the tools they need to attract and retain members, decrease replacement/maintenance costs and increase revenue while still leaving them with flexibility to keep things fresh in order to keep members engaged and inspired. BECOME AN OFFICIAL SPINNING® FACILITY There’s never been a better time to let the Spinning program steer your facility—and your members— toward success. Becoming an Official Spinning Facility is as easy as 1, 2, 3: 1. Purchase Spinner® bikes. 2. Schedule a Spinning Instructor Training to get your staff trained as Certified Spinning Instructors. 3. Register your facility as an Official Spinning Facility, and you’re ready to take advantage of our marketing support and globally recognized brand to promote the Spinning program at your facility. TOP-NOTCH INSTRUCTORS The gold standard in indoor cycling, our comprehensive education program provides workshops, home studies, online courses, the annual World Spinning and Sports Conditioning (WSSC) Conference and the most widely recognized instructor certification in the world. We train extraordinary instructors who pack classes and transform casual participants into dedicated regulars, increasing member retention. BEST-IN-CLASS EQUIPMENT Spinner bikes are the most tried and tested bikes in the industry. Designed and engineered to mirror the ergonomics and geometry of road bikes, our patented line of Spinner bikes manufactured by Star Trac not only adjust comfortably to fit all shapes, sizes and abilities, but they are built to withstand whatever your members dish out. 3 2 4
  28. 28. 28 SPINNING® THE PERFECT SPINNING® STUDIO We help Spinning® facilities be the best that they can be because we know that a well-designed room and environment help create a great Spinning experience and lead to a sustainable, successful Spinning program. The good news is that it doesn’t have to be expensive— something as simple as changing the bike arrangement and orientation while playing with the lighting to create a particular mood, can transport your riders to another world and keep the room fresh and exciting for members. Spinning studios around the world are as unique as the places they’re in and the people that ride in them. But there are some universal principles to creating the perfect Spinning studio, wherever you may live. ROOM DESIGN Some of our facilities have the luxury of designing their Spinning studio from scratch. Others have to work with the rooms they’ve got. Whatever the size and style of the room, we support all of our official Spinning facilities with design principles we’ve accumulated from over 20 years of indoor cycling experience. What is the optimum number of bikes? How are the bikes arranged? How should the bikes be oriented and arranged. What is the best staging and control center for the instructor? How can we ensure that every bike position has adequate air flow and temperature control? We can help you answer all these questions and more in your quest to develop the perfect Spinning studio. FLEXIBILITY Almost any new Spinning studio will excite people today, but the great Spinning studios carry that excitement into the future by building in flexibility to adapt to fit almost any kind of event, including fundraisers, themed classes, performance rides with statistics on video monitors, instructor workshops. 1
  29. 29. 29SPINNING® FACILITIES AUDIO VIDEO One of the most common topics that comes up from both instructors and riders alike concerns audio and video. After 20+ years teaching Spinning® classes, we know the exact makes and models of microphones, speakers and audio set-ups that can stand up to the rigors of multiple classes a day. Providing flexible, high-quality video in your facility gives your Instructors and riders the opporutnity to create a variety of great Spinning experiences, both in classes and as a room for members to use outside of class time. Format and content options include projection onto walls and/or screens, rider- specific computer statistics, music videos, edited ride or themed videos, video conferencing for global events, approved member videos and more. COMMUNITY BUILDING The right kind of rooms encourage lingering and gathering, giving members an opportunity to connect with each other and with instructors, building the Spinning community in your facility. Members benefit from having access to the world’s best indoor cycling experience, and you benefit from an engaged and loyal community. CUSTOMIZED STUDIO DESIGN CONSULTING For those that need more help in designing the very best studio for their needs, we also offer custom consulting for creating your ultimate Spinning studio, including build-out options, sizing and orientation, temperature control and other key aspects of studio design. LEFT: 1. Ireland West Park Fitness in Dublin, Ireland RIGHT: 2. East Short Athletic Club in Charleston, South Carolina 2
  30. 30. 30 SPINNING® FACILITY SUPPORT We know that you take pride in your facility and you work hard to make your business succeed.  We’ve worked with thousands of facility owners and operators and know what’s most important to you. We do our part to ensure that your Spinning® program helps with member retention, low cost of ownership and ease of maintenance, so that you can maximize profitability. To help make your facility successful and profitable over time, we are committed to providing you with the tools and support you need to get the most out of the Spinning program. We’re here to support you every step of the way, through member referral programs, ongoing training for instructors, dedicated event support, and a full line of Spinning apparel, products, accessories and more. We give you everything you need to get started and run a profitable program, from marketing materials to revenue-generating ideas that add tremendous value to your facility’s program. Below are just a few of the benefits of being an Official Spinning Facility: Spinning® Brand Name and Logo: You know the Spinning brand—and so do your members. Only Official Spinning Facilities have the ability to use the widely-recognized and highly-regarded Spinning name and logo. Marketing Support: From referral programs and event support to promotional materials and an extensive collection of online resources, we offer a wide range of marketing support to help you create a buzz around your Spinning program. Website: The Spinning website appeals to all members of the Spinning community. From the home page, users can easily access instructor, facility, enthusiast or Spinning product information. We continually engage our community with articles, blogs, videos and social media feeds. The Facility Finder: The Facility Finder provides enthusiasts with an easy way to find Official Spinning Facilities. A club listing on our Facility Finder gives you exposure to thousands of unique website visitors every month. 1
  31. 31. 31SPINNING® FACILITIES Lead Generation Program: An added feature to the Facility Finder is the downloadable Class Pass. Users can download a pass to take a free Spinning® class at participating facilities. Job Board: The job board is an incredible resource for facilities and instructors. Facilities can post job openings for Certified Spinning Instructors at no cost, and instructors can research available positions. Flyers and Forms Templates: The Flyers and Forms Templates area gives you access to professional Spinning-branded images, the Spinning logo and all related logos. You can also personalize posters and flyers to promote your program. Hosting Instructor Trainings and Workshops: The Spinning Instructor Training is the first step in the Spinning education program. To keep your instructors sharp, motivated and on top of the industry, we also offer many continuing education workshops. Hosting a Spinning workshop is a convenient way to get your instructors certified, keep them up to date with continuing education and recruit new instructors from your community. Hosting is simple—your facility provides the space and the Spinner® bikes, and Spinning will take care of the rest. LEFT TO RIGHT: 1. Spinning® studio Thailand 2. The Cycling Room® Abu Dhabi, Dubai 3. Live to Cycle Studio California, USA 3 2 Facility Listing: Official Spinning Facilities receive an online profile which features a description, listing of operational hours, display of studio images, instructor roster and details about special events. Value-Added Programs: Our 8-Week Programs are all-inclusive, turn-key packages that provide all of the materials, resources and instructions you need to help your members meet their weight loss goals or power through performance plateaus. Pro Shop Program: We offer you wholesale prices on the complete line of Spinning apparel, products and accessories your members won’t find anywhere else. Our Pro Shop adds tremendous overall value to your program and immediate profit to your bottom line. Events: Spinning is committed to supporting charitable events, fundraisers and specialty rides in your community. Public Relations Tips: As an Official Spinning Facility, you’ll benefit from one of the most recognized and respected brand names in the industry. But having a great program in place is just the first step—the second is promoting it! Public relations is an integral part of any marketing plan, and we will provide you with tips and tools for all aspects of public relations, from interview dos and don’ts to how to create a press release, giving you everything you need to craft intriguing stories that will generate press coverage, attract new members and keep satisfaction levels high among your existing base.
  32. 32. 32 SPINNING® CHARLESTON RIDE™ Riders not only get the best program and bikes— Spinning®—they are also taught by some of the highest-caliber instructors in the country and maybe even the world. Charleston RIDE™ offers the authentic Spinning experience. Their purpose is to offer the Spinning program in an environment that reflects how we all live our lives in efforts to better the world, one RIDE™ at a time. Whether you are a new rider, veteran, roadie, triathlete, or just want a great way to workout and train, Spinning is for you. At Charleston RIDE they take a blend of science, spirit, strength and stamina, then mix it all up with killer music, the best bikes in the world, and a mind-blowing AV system. Top it off with a massive dose of passion, laughter, community, and belief in the human spirit, and therein lies the formula for life-transformation. At Charleston RIDE they believe that only good things will come when you train the body, inspire the heart and energize the mind—this is the balance for a life of goodness and health. How We RIDE™ Simply put, the Spinning program is a mixture of science and spirit. It is rooted in the physiology of cycling and performance while honoring the commitment to a deep mind/body connection. Like two wings of a bird, the physical and mental aspects of training must co-exist equally. One has no meaning without the other. When both are in balance, you can soar beyond your wildest dreams. This is the formula for success in health and life no matter who you are. It ain’t rocket science; we think it’s a pretty darn simple philosophy to live by, and we love it. We think you will, too. And, we have a whole heck of lot of FUN. I mean, life is just too short. If it doesn’t make you smile and laugh and feel awesome, why bother? www.charlestonride.com
  33. 33. 33SPINNING® FACILITIES RIDE REPUBLIC™ Opening soon in New York City, Ride Republic is the art of Spinning. A high- level program and studio designed by world-class Spinning International Master Instructor Josh Taylor, Ride Republic delivers the most progressive and innovative rides possible. The Ride Republic experience is delivered through a total immersion of the mind and body, in an ultra-high-energy Spinning class. The RIDES are composed of specific cutting-edge training protocols that have a deep emotional and motivational component through the use of highly focused music and visual content in the Boutique Fitness Experience luxury studio environment. It is this exceptional combination delivered by highly skilled and certified instructors that gives “the people” a truly inspiring and unique Spinning experience at the highest levels, time and time again. You want to be part of the very best…Ride Republic is it…enough said! The ultimate Spinning® experience, Ride Republic™ takes the best of the Spinning program from the last 20+ years, putting it all into one room and teaching it at the highest level. www.bfxstudio.com TM
  34. 34. We race; we ride; we know bikes. As the creators of the indoor cycling category, we are committed to offering authentic bikes that feel great and meet the high standards we set for the Spinning® program. A bike should work so well that you don’t have to think about it. It should seamlessly respond to the rider’s input, feel comfortable for the duration of a long workout, and stand up to the kind of punishment that gym and studio bikes take day in and day out. We sweat over every last detail on our Spinner® bikes, from how they move to how they move you. We invented the modern indoor cycling bike—and we’re always improving. The innovative design of the Spinner is revolutionary, integrating the geometry and components of high-performance racing bikes into fully adjustable, fixed gear stationary models. The careful engineering of the best features of road bikes into the Spinner bike has made it the most popular choice in fitness facilities worldwide. With over 20 years of experience building indoor cycling bikes, we are always evolving and progressing both our design philosophy and the world-class components we use to build what are simply the best bikes on the market. We know what it takes to exceed the expectations of your members— and your maintenance department. CHAPTER 3: COMMERCIAL BIKES, PEDALS ACCESSORIES 34 SPINNING®
  35. 35. 35COMMERCIAL BIKES
  36. 36. 36 SPINNING® Seat Head Tube Angles: Spinner bikes have 72° seat and head tube angles, comparable to what you will find on most road bikes, and for good reason. There is scientific evidence that the angles on the Spinner® bikes improve both performance and comfort. Spinner bikes allow riders to produce the most power with the least amount of stress. Crank Arm Length: Spinner bikes feature crank arms of the standard 170 mm (6.7 in) length, and the adjustability of the bike enables riders of all heights to ride with optimal power. Research throughout the decades has indicated that, for the average- sized rider, optimal power can be achieved with the standard 170 mm crank arms. Bullet-proof Morse taper bottom bracket is the most durable in the industry. Pedal Systems: Our commercial pedals are equipped with Morse Taper threadless connections to provide an industrial strength pedal connection that is not available on any other bike. COMMERCIAL SERIES Designed for the commercial facility and studio environment, these bikes are built to withstand the rigors of class after class, all day long. The original, best and most popular indoor cycling bikes on the planet, these bikes are for commercial facilites or a rider that wants the same premium, heavy duty bike at home. Features that you will find on many of our Commercial Series bikes include:
  37. 37. 37COMMERCIAL BIKES Saddle and Handlebar Post Adjustment: The saddle and handlebars can be adjusted both up and down and fore- aft easily. Every rider that walks into your facility will be able to properly position the saddle in relation to the pedals for proper knee flexion and extension throughout the pedal stroke. Q Factor: Another element that is important for comfort and performance is the Q factor, which is the measured space between the pedals. Spinner bikes feature industry- leading Q factor dimensions that are consistent with that of outdoor road bikes to help deliver better biomechanics through the hips, knees and ankles. Drivetrain and Flywheel: Most Spinner bikes come equipped with a chain-driven fixed gear. The authentic feel of the road is established via a perimeter weighted flywheel, which ranges from 41-50 lb (18.6-22.7 kg), depending on the model. The combination is a great training tool because the momentum of the flywheel smooths out the pedal stroke to eliminate the “dead spots” at the top and bottom of the pedal stroke. In this way the rider improves their technique and pedaling efficiency. Materials: The Spinner® bikes are designed and fabricated with materials that will withstand the force of a rider up to 350 lb (163 kg) and still facilitate as close to maximal muscle recruitment as possible for both male and female participants. = Q Factor
  38. 38. 38 SPINNING® REV-OLUTION 1991 20021999 In the beginning, there was “the Beast,” a yellow bike put together by John Baudhuin and Johnny G. in a Santa Monica garage. Now, there is the Spinner® Blade ION™, featuring the latest in power- meter technology, and an entire line of commercial and consumer bikes to meet the needs and budget of any audience. THE BEAST The bike that started it all. “The Beast” was built by John Baudhuin and Johnny G. in a Santa Monica garage— kicking off the manufacturing and commercial distribution of the Spinner bike and the Spinning® program. JOHNNY G. SPINNER® The second generation of Spinner bikes, these models featured more robust construction and a wide variety of improvements ranging from more durable materials and a fender for sweat to enhanced safety features, such as a full chainguard and an integrated emergency brake. SPINNER® ELITE This model offerd improved corrosion resistance, increased ease of maintenance and provided superior durability.
  39. 39. 39COMMERCIAL BIKES 2004 2008 2011 2013 We’re always evolving and progressing both our design philosophy and the world-class components we use to build what are simply the best bikes on the market, but we never stray from our roots that inspired that first yellow Beast. We carefully engineer the best features of road bikes into all of our Spinner bikes, always pushing our own limits to help you push yours. SPINNER® NXT The world’s first aluminum stationary bike, the NXT featured oversized extrusions for strength and durability, integrated bar-mounted water bottle holders and eliminated the fore/ aft cross tube to make it easy to clean the floor under the bike. eSPINNER® Designed to bring the Spinning® class experience to the gym floor, the eSpinner features a touch screen display, offering riders the opportunity to take a new, guided virtual Spinning class from a Master Instructor every time they ride. SPINNER® BLADE This iconic aluminum bike features improved biomechanics and delivers the best Q factor in the industry. SPINNER® BLADE ION™ The Spinner® Blade ION™ was designed to track real power— a rider’s true effort. In combination with SPINPower™ education, the ION elevates training to a whole new level.
  40. 40. 40 SPINNING®
  41. 41. 41COMMERCIAL BIKES
  42. 42. 42 SPINNING® AT A GLANCE eSPINNER BLADE IONTM BLADE NXT NXT BLACK BELT PRO+ Galvanic dipped and powder coated frame Patent pending threadless Morse taper bottom bracket and pedal system for increased strength and reliability Dual-sided SPD®-compatible heavy duty pedals Road bike feel with narrow Q factor 350 pound weight limit Fore-aft micro-adjust seat slider Fore-aft micro adjust handlebars with integrated water bottle holders Heavy duty chain drive 41-pound perimeter weighted flywheel Steel tube construction with integrated and molded sweat fenders Touch screen display with exclusive Spinning programming and personalized workouts Contoured aluminum frame with integrated fenders 50-pound perimeter weighted flywheel with integrated dynamo that charges the computer for extended battery life. Exclusive SPINPower™ display uses strain-gauge technology to accurately measure the rider’s actual power output Belt drive with integrated tension control Fore-aft incremental seat slider COMMERCIAL SERIES FEATURES • Heavy-duty materials and construction designed for club or high volume use • Threadless tapered pedal and crank connections for strength and durability • Contoured surfaces and integrated fenders for sweat resistance and easy cleaning • Consumer sales include Spinning® DVDs and our Guide to Ride to keep your riders motivated and on track with their fitness goals
  43. 43. COMMERCIAL BIKES 43
  44. 44. 44 SPINNING® eSpinner® Commercial Series FEATURES • The onboard touchscreen Spinning computer provides customized Spinning video classes and can create nearly one million possible ride variations. • Heart rate and cadence data readouts are integrated into the on-screen Spinning programming to help coach, motivate and drive optimal training performance. • The display features a digital TV tuner, USB port and iPod input for access to personal movies, music and programming. • USB charging station allows users to display personal content while charging media devices. • Patent-pending Morse taper fit bottom bracket and pedal connection system provide increased strength and reliability. • New fore-aft micro-adjust handlebars add even more adjustment to accommodate riders of every size and ability. • The proprietary shaped steel tube frame is zinc-dipped and powder-coated for superior protection. • The powerful, heavy-duty chain drive system delivers an authentic riding feel. • The Smart Release™ flywheel safety system ideal for added safety on the gym floor. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum recommended weight capacity of 350 lbs (158.8 kg). OVERALL DIMENSIONS*: 20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm) OVERALL WEIGHT: 140 lbs (63.5 kg) FLYWHEEL WEIGHT: 41 lb (19 kg) COLOR: Frame: Metallic Silver, Shroud: Black with Silver Insert, Flywheel: Red (with Smart Release) The eSpinner® provides motivation, entertainment and versatility at the rider’s fingertips. With the opportunity to be led through a new Spinning® class on every ride, the eSpinner provides the most sophisticated indoor cycling experience.
  45. 45. 45COMMERCIAL BIKES Spinner® Blade ION™ Commercial Series FEATURES • The new Spinner® Blade IONTM supports our new exclusive SPINPowerTM training program. • The new watts computer allows users to monitor their power output as well as heart rate, cadence and time with a workout summary after every ride. • Our exclusive hub dynamo-supported flywheel allows the rider to generate all of the electrical power needed for the computer and maintains the longest battery life in the industry. • Backlit display features simple controls and large easy-to-read characters that let you focus on your ride. • Our exclusive aluminum frame design not only looks sleek but sheds moisture. We galvanic dip and powder coat every frame for superior rust resistance. • Patent-pending bottom bracket and pedal connection system provides increased strength and reliability. • The patented power sensor reads the user’s actual power at the flywheel to provide an incredibly accurate power reading. • New fore-aft micro-adjust handlebars add even more adjustment to accommodate riders of every size and ability. • The powerful, heavy-duty chain drive system delivers an authentic riding experience. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum recommended weight capacity of 350 lbs (158.8 kg). OVERALL DIMENSIONS*: 21 w x 56.5 l x 42 h (53.3 x 143.5 x 106.6 cm)* OVERALL WEIGHT: 126 lb. (57.2 kg) FLYWHEEL WEIGHT: 50 lb (23 kg) COLOR: Frame: Metallic Charcoal, Shroud: Black with Silver Insert, Flywheel: Silver (with Blue LEDs) With strain-gauge power meter technology, the ION unleashes the power of innovation, maximizing training efficiency and enhancing fitness and performance results for cyclists of all levels. This bike has it all, including a hub dynamo-supported flywheel that powers the computer.
  46. 46. 46 SPINNING® Spinner® Blade Commercial Series FEATURES • Our exclusive aluminum frame design not only looks sleek but sheds moisture. We galvanic dip and powder coat every frame for superior rust resistance. • Our new patent-pending Morse taper fit bottom bracket and pedal connection system provide increased strength and reliability. • The powerful, heavy-duty chain drive system delivers an authentic riding feel. • Fore-aft micro-adjust handlebar add even more adjustment level to accommodate riders of every size and ability. • Soft touch co-molded composite leveling feet allow for easy adjustments and rust protection. • Superior biomechanics are delivered with a narrowed bottom bracket Q factor of 158 mm. • The smooth control resistance knob with direct pressure emergency stop increases safety. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum recommended weight capacity of 350 lbs (158.8 kg). OVERALL DIMENSIONS*: 21 w x 56.5 l x 40 h (53.3 x 143.5 x 102 cm) OVERALL WEIGHT: 126 lbs (57.1 kg) FLYWHEEL WEIGHT: 41 lb (19 kg) COLOR: Frame: Metallic Charcoal, Shroud: Black with Silver Insert, Flywheel: Black The Blade is all about forward motion. Featuring corrosion resistant aluminum, proprietary tube shapes and construction methods, fore-aft handlebar adjustable, optimum ergonomic fit and the best available Q factor, the Blade is streamlined, sleek and sturdy.
  47. 47. 47COMMERCIAL BIKES Spinner® NXT Commercial Series FEATURES • Our proprietary shaped steel tube frame is galvanic dipped and powder coated for superior corrosion protection. • Our new patent-pending Morse taper fit bottom bracket and pedal connection system provide increased strength and reliability. • The new, powerful heavy-duty chain drive system delivers an authentic riding feel. • New fore-aft micro-adjust handlebars add even more adjustment to accommodate riders of every size and ability. • Soft touch co-molded composite leveling feet allow for easy adjustments and rust protection. • Superior biomechanics are delivered with a narrowed bottom bracket Q factor of 158 mm. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum recommended weight capacity of 350 lbs (158.8 kg). OVERALL DIMENSIONS*: 20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm) OVERALL WEIGHT: 140 lbs (63.5 kg) FLYWHEEL WEIGHT: 41 lb (19 kg) COLOR: Frame: Metallic Silver, Shroud: Black with Silver Insert, Flywheel: Black The workhorse of our commercial line, the NXT features rugged steel oversized tubes for optimum stability and durability, day in and day out.
  48. 48. 48 SPINNING® Spinner® NXT Black Belt Commercial Series FEATURES • The NXT Black Belt is our first Spinner for those who prefer the feel of a belt drive bike. It offers all of the great features of our Spinner NXT with the inclusion of a quiet belt drive system. • New patent-pending Morse taper fit bottom bracket and pedal connection system for increased strength and reliability. • New fore-aft micro-adjust handlebars add even more adjustment to accommodate riders of every size and ability. • Superior biomechanics are delivered with a narrowed bottom bracket Q factor of 158 mm. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3 cm) with a maximum recommended weight capacity of 350 lb (158.8 kg). OVERALL DIMENSIONS*: 20” w × 60” l × 57” h (50.8 × 152.4 × 144.78 cm) OVERALL WEIGHT: 140 lbs (63.5 kg) FLYWHEEL WEIGHT: 41 lb (19 kg) COLOR: Frame: Smooth Black, Shroud: Black with Black Insert, Flywheel: Black With the same great features as the NXT, the Black Belt includes a belt drive, offering a unique ride feel.
  49. 49. 49COMMERCIAL BIKES Spinner® Pro+ Commercial Series FEATURES • Updated steel tube frame is zinc-dipped and powder-coated for superior protection. • Trapezoidal section stainless steel seat and bar sliders along with upgraded pop-pin knobs offer superior adjustment security. • Our new patent-pending Morse taper fit bottom bracket and pedal connection system provide increased strength and reliability. • The new, powerful heavy-duty chain drive system delivers an authentic riding feel. • Smooth control resistance knob with direct pressure emergency stop improve safety. • We’ve moved our fore-aft frame support off of the floor to allow for easy floor cleaning while offering great frame rigidity. • Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3 cm) with a maximum recommended weight capacity of 350 lb (158.8 kg). OVERALL DIMENSIONS: 20.1 w x 51.6 l x 40 h (51 x 131.1 x 101.6 cm) OVERALL WEIGHT: 121 lbs (54.9 kg) FLYWHEEL WEIGHT: 41 lb (19 kg) COLOR: Frame: Metallic Silver, Shroud: Black with Silver Insert, Flywheel: Black The Pro+ is the world’s most popular indoor cycle for a reason. With proven geometry technology from years in the field along with upgraded features this bike is an updated classic.
  50. 50. 50 SPINNING® PEDALS TRIO® PEDALS With a unique, patented design and enhanced functionality, the new TRIO and TRIO QR pedals set the standard for indoor cycling pedals. The TRIO and TRIO QR pedals deliver three distinct ways to connect to any indoor cycling bike. TRIO The TRIO pedal maximizes accessibility with a snap-in pedal platform to accommodate shoes without cleats. The TRIO also easily adapts to riders with both Look® Delta and SPD® cleats. The TRIO pedal is available in both standard threaded and threadless (Morse taper) models to fit any indoor cycling bike. TRIO QR The enhanced functionality of the TRIO QR pedal offers a patented quick release lever, allowing for easy platform removal. Like the TRIO, the TRIO QR features an exclusive snap-in extended pedal platform to accommodate shoes without cleats. The TRIO QR also easily adapts to riders with Look Delta and SPD cleats. The TRIO QR is available in both standard threaded and threadless (Morse taper) models to fit any indoor cycling bike. TRIO® PEDALS • Snap-in pedal platform accommodates shoes without cleats • Easily adapts to riders with Look Delta cleats • Oversized pedal spindle with commercial sealed bearings • Readily accepts SPD = compatible cleats TRIO QR® PEDALS • Patented quick release lever allows for easy platform removal • Spinning® exclusive snap-in pedal platform accommodates shoes without cleats • Easily adapts to Look Delta cleats on one side and SPD on the other • Oversized pedal spindle with commercial sealed bearings TRIO QR® Pedal Trio® Pedal
  51. 51. 51COMMERCIAL BIKES ACCESSORIES REPLACEMENT PARTS /MAINTENANCE Although Spinner bikes built to be as maintenance-free as possible, the reality is that indoor bikes do require cleaning and regularly scheduled maintenance. Proper cleaning and maintenance can greatly extend the life of the bike and reduce ongoing repairs. We work hard to anticipate customers needs and believe that the spare parts kit is an important step in maintaining our customers’ bikes and saving them money in the long run. Spinning® has tool kits and a large range of maintenance and cleaning products to help maintain optimum performance for all Spinner® bikes. CUSTOMER SERVICE We maintain an in-house customer service staff, committed to providing the best customer service in the industry. We stock a complete inventory of clothing, music, videos and accessories and are dedicated to servicing customers and distributors on a timely basis. If you would like to become a full-service dealer or are interested in our program, please contact: info@spinning.com Spintech® Dry Lube Spinning Computer Bike Tool Kit Spintech® Silicone Lube Spintech® Polish
  52. 52. 52 SPINNING® EMPLOYEE PROFILE: JOHN COOK
  53. 53. 53COMMERCIAL BIKES JOHN COOK JOB TITLE: SPINNING® CHIEF DESIGNER CURRENT HOME: Ventura, CA John Cook has extensive professional design experience that spans more than 25 years. A large part of his career was spent at BMW Designworks USA, and his design experience also includes tenure at Star Trac®, where he did the industrial design for the Spinner® NXT and Spinner Blade. He has also received many patents and international design awards including the IDEA, Good Design, ID magazine and Red Dot. John received a BA with a specialty in Industrial Design from Cal State University, Northridge. He currently lives in Ventura, California with his wife, two daughters, two dogs, ten bikes and one well-used Spinner NXT.
  54. 54. 54 SPINNING® What is your design philosophy? I love bikes, I’ve loved bikes my whole life, and I’ve designed bikes throughout my entire career, working on everything from components to complete bikes. A Spinner bike is quite a bit different in that it presents the challenge of designing a functional, dynamic bike that stays in one place. For example, the Spinner Blade and Blade ION™ were inspired by time trial riders—I love how you can look at a static photo of a great time trial rider and they look like they’re going fast. That’s just one of the images I use for inspiration. Function, reliability and durability are our primary design drivers and we temper all of those things into an easily useable, dynamic form. Our goal for our riders is to design a Spinner that fits so right and feels so good during a class that the bike goes away and it becomes all about your experience. We touch every single inch of the bike, from the handlebars to the adjustable feet so that the experience is great for both the rider and the gym owner. I like to tell people that our commercial bikes are like rental cars. We have to design products that can take the abuse of being ridden 24/7/365 and still deliver a fantastic feel for the rider. For example, if you really look closely at our Spinner Blade you JOHN COOK “Spinning® is like surfing—a good Spinner® bike or a favorite board is a fantastic vehicle but it’s that Zen-like feeling of a glassy wave or a great ride that keeps you coming back for more.”
  55. 55. 55COMMERCIAL BIKES will notice that we have taken great care to define our shapes so that every surface that faces the rider is soft and inviting even though there are some very definitive lines on the bike. We want the overall feel to be dynamic but still friendly and approachable. What inspires you? I like making things that make people feel better. Spinning® helps people improve their fitness, which is really important, but it also changes their lives. I’m so inspired by the riders, their journeys, even what they go through to get to a six am Spinning class—the bike is just one part of the experience and our instructors and riders bring their best every day. We have to make sure that our products empower our community. It matters. One of the things that was really cool for me was to meet some of the people on The Biggest Loser who had expressly come up to me and said “I always knew that no matter what if I could just get on that Spinner® bike it would be okay,” and it was something they used every day. I like that we can make a product that makes so many people feel great and improves their lives. What’s unique about Spinning®? I’ve designed a lot of products for a lot of different brands but truly Spinner bikes are the best products you can design because they work in conjunction with fantastic programming. We not only make a great bike to ride, but we teach you how to ride it, and we teach others how to teach you how to ride it. We teach safe, enjoyable ways to ride it. It’s pretty rare in design to be able to work in such a comprehensive space where our products support education and education supports our products, a combination that allows us to create a unique and authentic experience. We are always looking to make our bikes better—the design switch is always on. We are constantly getting detailed input from an experienced team of Master instructors, Spinning instructors, studio owners, and riders as well as our partners and “in-house” groups and enthusiasts. It’s really satisfying to work on a product that helps support such an incredible experience. We are all tied to that great Spinning experience. Some of our riders even get “Spinman” tattoos. That’s an honor and a privilege, and it’s something that drives me every day.
  56. 56. 56 SPINNING® CHAPTER 4: SPINNING® INSTRUCTOR EDUCATION
  57. 57. 57INSTRUCTOR EDUCATION
  58. 58. 58 SPINNING® SPINNING® INSTRUCTOR TRAINING The Spinning® journey starts with a single pedal stroke, but being a Certified Spinning Instructor requires the passion to commit to the most comprehensive training and continuing education program in the industry. Certified Spinning Instructors are some of the most highly-trained and best-supported fitness professionals in the world and they all share one trait—dedication to the concepts for which the Spinning program is so widely known and loved. Our drive to create great instructors starts with the Spinning Instructor Training, a comprehensive workshop led by a Spinning Master Instructor that includes practical and theoretical concepts and teaches instructors everything they need to know to begin teaching the Spinning program. With a regularly updated Spinning Instructor Manual, based on the latest science and progression in the field of indoor cycling, instructors learn how to create safe and effective Spinning program training sessions. TWO HOUR WORKSHOPS CREATIVE CLIMBS Instructors challenge their riders with new ways to climb. This workshop identifies, discusses and demonstrates several strategies for engaging, safe and fun climbs with techniques used in many class formats. LOOPS AND LADDERS Learn a variety of aerobic and anaerobic options to design rides for cadence building, resistance loading, transition practice and interval training. Instructors will come away from this workshop with pre-designed profiles and the knowledge needed to create unforgettable rides. THE 5-STEP SPRINT An authentic cycling skill, sprinting challenges the body’s ability to attain and recover from high levels of power output. Learn the step-by-step techniques for preparing, cueing and executing flat road Sprints and Sprints on a Hill safely and efficiently. INTERVAL ENERGY ZONE™ A favorite of Spinning instructors and enthusiasts, experienced riders can achieve true fitness gains, enhanced performance and metabolism with the Interval Energy Zone™. This workshop defines three types of Interval EZ rides: aerobic, anaerobic and aerobic/anaerobic, and the right work-to-rest ratios. STRENGTH ENERGY ZONE™ Seated and Standing Climbs are the main terrains of the Strength Energy Zone™. And because this zone includes anaerobic and aerobic work, it challenges lower body muscular endurance as well as the cardiovascular system—learn how to help riders climb with more power, strength and mental stamina. SPINNING® INSTRUCTOR TRAINING Our comprehensive training, lead by a Spinning Master Instructor, prepares you for the Certified Spinning Instructor Exam and provides you with the knowledge and skills to become a dynamic indoor cycling leader. Lessons include: • Spinner® bike setup and safety • Cycling biomechanics • Creating motivating class ride profiles • Coaching and teaching skills • Spinning Energy Zones™ and heart rate training • Visualization techniques to enhance the mind/body connection During the training, we will also discuss the Spinning Instructor Certification pathway, including continuing education opportunities, and what it takes to become a Spinning Master Instructor.
  59. 59. 59INSTRUCTOR EDUCATION RACE DAY ENERGY ZONE™ In this workshop, a Spinning® Master Instructor teaches how to prepare riders for a safe, high-powered Race Day Energy Zone™ ride—the ultimate challenge. A Race Day ride simulates a time trial, an all-out effort against the clock. It’s an opportunity to apply the Energy Zone training the riders have practiced to a peak performance effort. STRENGTH, HILLS AND POWER Deliver real fitness benefits. The Strength Energy Zone and climbing hills are great for building intensity and simulating outdoor cycling. During this workshop, instructors advance their knowledge and skills with new techniques for hill climbs and learn about the physiological basis for training on hills. RATING OF PERCEIVED EXERTION: IT’S MORE THAN A FEELING Combining a rider’s rating of perceived exertion (RPE) with heart rate training helps strengthen the mind/ body connection during exercise. Learn about the history and science behind the RPE scale, ways to use and apply the RPE scale in classes, and how to complement heart rate training with RPE. MUSIC, MOVEMENT, MOTIVATION Music is a powerful class element used to enhance the rider’s experience and make classes more than just another ride. Learn to correlate music and rhythm with movement to elicit an emotional response. Remember to check out our Spinning playlists, posted weekly! FOUR HOUR WORKSHOPS CADENCE, HEART RATE AND CLASS DESIGN Understanding the relationship between cadence, resistance and intensity is key to coaching classes that meet riders’ training goals. Co-developed by the Spinning education team and cycling expert Joe Friel, this workshop teaches how to correctly use cadence and resistance as training variables. CREATIVE COACHING Learn innovative techniques to help riders improve their fitness. This workshop covers the fundamentals of creating effective Spinning classes by considering the 4 Ps of class design—populations, purpose, planning and progression. SPINNING® PHASE II Take skills beyond the basics and learn about transition profile design, advanced riding and teaching techniques, and music selection for split profile designs. AEROBIC BASE BUILDING Learn the key components, importance and benefits of building an aerobic foundation. This workshop discusses the issues that Spinning instructors face when introducing aerobic training to their members and presents effective ways to implement aerobic rides. HEART RATE TRAINING This workshop provides an in-depth look at the five Spinning Energy Zones, complementary terrains for each zone, effective heart rate training ranges and health-screening preparation.
  60. 60. 60 SPINNING® SPINTENSITY™: PERIODIZATION Learn and understand the benefits of using a heart rate monitor and identifying effective heart rate training ranges. Then take an in-depth look at how to develop a periodized training plan using the various Spinning® Energy Zones™. HIGH INTENSITY TRAINING Applied correctly, high intensity training can help riders overcome fitness plateaus and enhance overall fitness. But too much of it can cause overtraining and burnout. Learn how, why and when to use high intensity training, and more importantly, when not to. PROFILE DESIGNS AND HEART RATE GAMES Improve fitness by focusing on how the body responds to both rest and stress, as muscle cells rebuild to slightly higher levels after each cycle of effort and recovery. Enhance training knowledge to achieve improved physiological adaptations. Learn new course designs, creative ideas, drills and techniques to use immediately in Spinning classes. CONTRAINDICATIONS TO THE SPINNING® PROGRAM Coach riders through movements that will empower them to safely reach their goals. This workshop presents the biomechanical, physiological and even philosophical reasons why we don’t perform certain moves in Spinning classes. Instructors will also introduce acceptable modifications that achieve the same goals, and discuss alternative ways to be creative. SPINNING® LANGUAGE AND VISUALIZATION Learn to communicate and coach effectively with descriptive images and metaphors that promote greater energy, confidence, focus and ability. Instructors will be able to tap into students’ senses with vivid imagery and evoke an emotional response to jump-start their thinking. MENTAL TRAINING: APPROACH AND SKILLS As we develop fitness and physical abilities, we also need to sharpen our mental edge for ultimate performance. Learn tools, techniques and skills to find a center with power, develop complete focus and practice calmness with strength. SPIN® FLEX: RESISTANCE TRAINING FOR SPINNING® Resistance training is a necessary component of any fitness program and a great complement to the Spinning program. SPIN® Flex is a combined format that uses flex bands, tubing and dumbbells to train the major muscles groups, paying special attention to the upper body. In this workshop learn basic muscular anatomy and physiology. Come away with sample SPIN Flex class formats that you can teach right away. SPINNING® AND CORE TRAINING Core training develops strength and stability in the body’s core, which translates to more cycling power, improved balance and enhanced functional movement. This workshop explains the anatomy and biomechanics behind core training and provides dozens of basic standing, mat and stability ball exercises. Plus, receive SPIN Core class formats to integrate into a Spinning program class schedule. SPIN® YOGA In this workshop, learn cycling-specific asanas (yoga poses) that help elongate muscles, release tension, deepen the breath and improve posture. Plus, receive Spin and Yoga class formats that can be integrated into a Spinning program class schedule. SPINNING® INSTRUCTOR TRAINING
  61. 61. 61INSTRUCTOR EDUCATION EMPLOYEE PROFILE: KEVIN STEELE, Ph.D. Vice President of Programs and Education What makes Spinning® special? Spinning® created the commercial indoor cycling space. It is fun, challenging, stimulating, and rewarding, and it’s an all-inclusive activity. It is a healthy activity that can be done at any age throughout a person’s life. What do people need to know about Spinning®? Literally anyone can do it at any time. Spinning has its roots in road cycling and the Spinner bikes have the same geometry as road bikes. The Spinning Instructor Education Program is based on current cycling science research, and is the world’s most extensive indoor cycling program. How is Spinning® different? Spinning is unique because of the incredible resources committed to developing industry-leading programs, products and services. Our amazing team of highly experienced Master Instructors teaching around the world is something no one else can offer. And, finally, the most important aspect of the program is the wonderful experiences that hundreds of thousands of people have each and every time that they participate in a Spinning class. What does Spinning® mean to you? Spinning has always supplemented and complemented my road riding. I use it as a strengthening component and as a method of recovery. It also provides mental relaxation, and enhanced clarity. I always know that, at the end of a Spinning session, I will be in a much better place physically, mentally, and emotionally. KEVIN STEELE, Ph.D. JOB TITLE: VICE PRESIDENT OF PROGRAMS AND EDUCATION CURRENT HOME: Malibu, CA Dr. Kevin Steele has been in the health and fitness industry for more than 20 years. Prior to joining Spinning, Kevin held a Principal position at Communications Consultant WBS, Inc., an integrated business solutions company that caters to the health and wellness industries. He has held executive positions at leading fitness corporations including Lifetime Fitness, 24 Hour Fitness and Bally Total Fitness, and has been Chairman of numerous Medical and Scientific Advisory Boards. Kevin has created fitness education platforms, personal training curriculums and corporate sales programs and has participated in government relations/public policy initiatives for the fitness industry, as well as coordinated numerous sponsorships with professional sports teams and the US Olympic Committee. Dr. Steele received his Ph.D. in exercise physiology with a sub-specialty in nutrition, and his BS in sports medicine and physical education. He has participated in the RAAM cycling race across the United States and the Ironman Triathlon World Championship in Hawaii three times, raced bikes in Europe and run in numerous marathons.
  62. 62. 62 SPINNING® SPINNING® INSTRUCTOR TRAINING HOME STUDIES To supplement workshop attendance, instructors can take advantage of self-paced learning from the comfort of home, with a book or web-based course on our website. All courses are developed to enhance teaching skills with specialized training in areas like heart rate training, class design, periodization, performance, weight loss, coaching and more. Instructors can build their Spinning® resume and earn the SPIN® Continuing Education Credits (CECs) needed to keep their Spinning certification current. RECERTIFICATION LEVEL I Earn all the SPIN CECs needed for certification renewal and get the latest Spinning program updates. This convenient package includes essential topics like form and technique, class design, music selection, periodization, nutrition and the mind/body connection. RECERTIFICATION LEVEL II The second edition of this popular course allows instructors to earn all the SPIN CECs needed for certification renewal in a comprehensive course that covers essential Spinning program topics. Also includes the Spinning Instructor Skills DVD. BREATHING TECHNIQUES Instructors learn how to channel one of the most important functions of their body into creating more efficiency in a workout! Use the concepts in this class to teach your clients proper breathing techniques to enhance performance and reduce exercise stress. Learn about the anatomy of breathing. The different techniques athletes can use (such as open diaphragms, chest and back breathing) as well as exercises that can be used to strengthen the diaphragm. The course also includes yoga breathing techniques for added efficiency. CADENCE, HEART RATE AND CLASS DESIGN Bring some flair to classes with the cadence drills and creativity. The Spinning Computer (sold separately) enables the instructor to continuously monitor riders pedaling speeds, or cadence, on the Spinner bike. When the relationship between cadence, resistance and heart rate are understood, classes take on a new dimension. This course, co-developed by cycling expert Joe Friel will teach how to maximize the efficiency of cadence and the pedal stroke. Learn how to incorporate cadence drills and heart rate games to engage students as they train like cyclists out on the road. This course is recommended for instructors using the Spinning Computer, but the principles and methods can be used even without a cadence monitor. Includes a DVD that demonstrates use of the computer and various drills. MENTAL TRAINING We’ve all heard about the mind/body connection, but how is it actually applied correctly to exercise? Create and maintain a bond, as the Spinning program emphasizes the connection between the mind and the body in reaching fitness aptitude. This course will teach ways to reach peak performance, how to use a single-minded focus and what parasympathetic stimulation can do for an exercise regimen and performance day. PERIODIZATION FOR PEAK PERFORMANCE Attract more participants to Spinning class by integrating the concept of periodization or dividing the calendar year into periods characterized by different forms of training. This course explains how to correctly partition the year and includes applicable factors such as goal setting, Spinning Energy Zones™, anaerobic training, monitoring heart rate and training time. Review sample annual periodization schedules for both new and experienced clients, as well as competitive athletes.
  63. 63. 63INSTRUCTOR EDUCATION PRINCIPLES FOR EFFECTIVE WEIGHT LOSS Weight loss can be a tricky goal to tackle, even for trained fitness professionals. The Spinning® program is one aspect of a well-rounded weight loss plan, and this course describes the remaining factors: nutrition, healthy habits, how to avoid misconceptions, heart rate training, Energy Zones™, an exercise schedule and ways to measure success. RESISTANCE TRAINING FOR SPINNING® As a Certified Spinning Instructor, additional education off the bike is needed to improve classes on the bike. A major component of Spinning is the ability to build a solid foundation of muscular fitness. This course focuses on identifying the variables that contribute to safe and effective program design for resistance training, as well has how they can enhance a Spinning classes. Learn the aspects of a fulfilling program, the way to actively goal-set and motivate as well as resistance training off the bike with light equipment and machine weights. SPINNING® ENERGY ZONES™ Each Spinning Energy Zone benefits a different type of training, and this course covers them all, giving any instructor a well-rounded knowledge of different types of classes. This course stresses the importance of finding the balance between aerobic and anaerobic exercise, and identifies and discusses the varied aspects of the Recovery, Endurance, Strength, Interval and Race Day Energy Zones. AEROBIC EXERCISE Aerobic exercise is important. This course stresses the importance of emphasizing aerobic exercise, as it can be the most overlooked component of a well-rounded fitness routine. Learn how to educate on the concept of conducting training sessions at comfortable heart rates, and how it ensures long-term fitness progress and optimum health. We will review the principles of aerobic exercise, aerobic heart rate training, how it applies to the Spinning Energy Zones program and the importance of a proper warm-up and cool-down. FITNESS ASSESSMENTS FOR SPINNING® While clients may have lofty goals in weight loss and how to get there, instructors need to keep the technical and realistic options in mind. With this course, learn how to accurately administer a fitness assessment safely and successfully. The components of this course include learning how to assess body composition, cardiorespiratory endurance, flexibility, muscular strength and muscular endurance. More specifically, learn how to measure heart rate, blood pressure, percent body fat and more. SPECIAL POPULATIONS As exercise is widely considered an advantage in helping special populations cope with any afflictions, the benefits of the Spinning program fit right in. This course discusses the considerations for clients with asthma, COPD, chronic low back pain, diabetes, high blood pressure, obesity, osteoarthritis and pregnancy, as well as seniors. We will identify each special population, then delve into the different aspects of training as it pertains to their specific needs, including the necessary frequency of exercise, specialized contraindications needed to be aware of and Spinning- specific guidelines. SPINNING® INSTRUCTOR NEWS QUIZZES Earn one SPIN® CEC with every issue of Spinning Instructor News. Simply read the feature article by a Spinning Master Instructor and successfully complete the online quiz. Instructors can also access archived newsletters on Spinning.com.
  64. 64. 64 SPINNING® INSTRUCTOR CARDS As a Certified Spinning® Instructor, nothing can take the place of hours in the saddle. What is learned through training or by leading a workout will be the most important tool. In the Spinning Instructor Certification Program, receive a comprehensive education, carefully structured to provide the information needed to begin teaching safe, effective and exhilarating classes. After attending the Spinning Instructor Training and passing the final exam the certification card will be sent which is valid for two years from the date of your Spinning Instructor Training. The Spinning program offers a variety of workshops, trainings and other live events. The SPIN Membership Program helps expand Spinning and fitness knowledge with instructor videos, class profiles, fitness and Spinning tips, and discounts on continuing education credits (CECs), workshops and conferences. SPIN® CECs can be applied towards other professional sports and fitness certifications. Log in to the instructor account to access online exams, retrieve workshop outline documents, take online continuing education, view SPIN CEC history and petition CECs, update personal information and access resources and tools.
  65. 65. 65INSTRUCTOR EDUCATION As an instructor, success is the result of an ongoing commitment to training, continuing education and the ability to stay up to speed with the latest advances in health and fitness. The Spinning® Program Instructor Network (SPIN®) membership program was designed specifically to enhance your knowledge and value as a fitness instructor and to save you money on the tools of your trade. With the SPIN membership, you get a waived Spinning certification renewal fee, a free online course, discounts on nearly everything at spinning.com, free class profiles, and SPIN member monthly specials. You also get free education refreshers, access to Spinning Instructor News, an online instructor profile, and an exclusive SPIN kit. When you become a SPIN Member, you become a VIP. You get the best deals and specials around from some of the world’s leading fitness brands, including Spinning, Peak Pilates®, Bodyblade®, Ugi®, Crosscore® and Resist- A-Ball®. There’s no other membership that gives you access to top-of-the line brands like Spinning. SPIN® MEMBERSHIP INFORMATION
  66. 66. 66 SPINNING® CHAPTER 5: SPINNING® PROGRAMMING, EVENTS COMMUNITY
  67. 67. 67SPINNING® PROGRAMMING
  68. 68. 68 SPINNING® The Spinning® program is not just about exercise. Spinning classes offer a variety of rides, movements, coaching and motivation that keep riders safe, excited and engaged. With over 20 years of experience, Spinning has cultivated a program that delivers the highest level of group indoor cycling. Each class is carefully choreographed by a comprehensively trained Certified Spinning Instructor to deliver the best possible experience for every single rider in the studio. Once participants develop a high level of fitness, they can train with a full range of intensities in the various types of classes Spinning offers: journey, performance and themed rides. This allows for students to feel continually refreshed and motivated throughout the different rides they participate in. CLASS DESIGN 1. A mind/body ride at the WSSC Conference in Miami in 2013. 2. Spinning Master Instructor Natashia Iacovelli lecturing at the WSSC Conference in Miami in 2011. 21
  69. 69. 69SPINNING® PROGRAMMING In order to create both individual profiles and longer-term training programs, Spinning® instructors use the Spinning Energy Zones™, a training system specific to the Spinning program, utilizing a variety of heart rate training zones to create a diverse and balanced fitness regimen. Instructors carefully plan every ride, ensuring that the objectives of each class are flexible enough to meet the varying needs and fitness levels of every rider. Instructors enable athletes to achieve levels of engagement and performance that may not have been possible without trained, focused direction. This focus and adaptability are what make Spinning training sessions so powerful and unique—every class is an authentic experience delivered by the best-trained instructors in the industry. 3. Spinning Master Instructor Josh Taylor teaching a bike fit workshop at the WSSC Conference in 2011. 3
  70. 70. 70 SPINNING® GLOBAL EVENTS WSSC CONFERENCE (USA) SPINNING® GIGANTOUR (Chile) WORLDWIDE SPINNING® EVENTS At exhilarating events around the world, Spinning® instructors and enthusiasts absorb the passion of the Master Instructor team and celebrate the vibrant Spinning community.
  71. 71. 71SPINNING® PROGRAMMING SPIN-A-THON™ GOUDA SPINE VITALITY DAY SPINNING® 4 SERIOUS REQUEST SPINNING® EXPERIENCE (SPEX) (Netherlands) SPINNING® DAYS SLOVENIA (Slovenia) OFFICIAL SPINNING® SPIN-A-THON™ (India) SPINNING® BLACKPOOL (UK) INTERNATIONAL MASTER DAYS (IMD) (Italy) PROUD 2B SPINNING® (Belgium) THE UNDERGROUND ENERGY ZONE™ (Poland) SPINNING® DAYS GERMANY BREMER 24H SPINNING® MARATHON (Germany)
  72. 72. 72 SPINNING® GLOBAL EVENTS Spinning® is so much more than just a class—it is the passion and participation of thousands of riders across the globe that make this community so special. From the annual WSSC Conference in Miami, Florida to the Official Spinning Spin-A-Thon™ in India, there is nothing quite like the energy and excitement that is created when you bring together hundreds of passionate people all committed to sharing the Spinning experience. SPINNING® 4 SERIOUS REQUEST The Netherlands An annual event organized by the Dutch radio station 3FM, the Serious Request event raises funds for the Dutch Red Cross Foundation. In the week prior to Christmas, three of the 3FM DJs lock themselves in a glass house for six days, taking requests which are paid for in donations ranging from tens to thousands of Euros. With just 100 Spinner® bikes and 12 hours of Spinning, we’ve organized Spinning 4 Serious Request for three years now, harnessing the passion and commitment of the global Spinning community to raise tens of thousands of euros for Serious Request. INTERNATIONAL MASTER DAYS Italy International Master Days, scheduled in Italy in February each year, is a gathering of Spinning Master Instructors from all around the world. Featuring special rides, education and lots of excitement, International Master Days brings the international Spinning community together in one place.
  73. 73. 73SPINNING® PROGRAMMING PROUD2b SPINNING® Belgium Every year in February, hundreds of riders from different countries meet in Belgium to share unforgettable moments on the bike. Cycling is a powerful Belgian tradition, and with its roots in road cycling, Belgians are proud to have Spinning®. Held annually since 2010, every year has a unique theme and a portion of the proceeds are donated to charities that support children with heart disease. SPINNING® EXPERIENCE (SPEX) The Netherlands Since 2002, SPEX has been the largest and most unique Spinning event in Europe with participants from all over the world! The event features more than 500 Spinner® bikes in a two-day event ending in a six-hour Spinning marathon presented by best-in-class presenters from the international Spinning Master Instructor team. GIGANTOUR Chile Held in Santiago de Chile, Gigantour is the largest Spinning event in South America (and North America, for that matter)! Led by Spinning Master Instructor Rodrigo Vilches and a team of top-notch international Spinning instructors, Gigantour brings together nearly 2,000 participants on 650 Spinner bikes.
  74. 74. 74 SPINNING® FATIMA BATOOK JOB TITLE: SPINNING® INSTRUCTOR CURRENT HOME: Saudi Arabia Strength, willpower, inspiration and joy are a few qualities among many that distinguish Fatima Batook from other fitness instructors. Since attending her first Spinning class in 2000, Fatima has continued on her Spinning journey to become a Certified Spinning Instructor, attending conferences around the world as she strives to empower others to achieve their greatest potential. The Spinning® Community is truly global—training sessions, Spinning Instructor Trainings, continuing education and special events take place every day in countries around the world. We’re a global community of over 80 countries, 25 languages, 140 Master Instructors, 35,000 licensed facilities, thousands of active instructors in our SPIN® Network, countless events and group rides and millions of riders around the globe. In addition to our unparalleled classes and support, Spinning keeps this international community inspired and connected. Our Master Instructor team is the backbone of our extensive network of Certified Spinning Instructors. These 140 expert instructors come from over 25 countries, leading instructor training and continuing education workshops at Official Spinning Facilities, conferences and special events throughout the world. Their extensive fitness industry experience, outstanding dedication and exemplary knowledge of the Spinning program trickle out into every aspect of the Spinning experience, ensuring that the program is always cutting-edge and authentic. LEFT TO RIGHT: 1. International Master Instructor Days, Italy 2013 2. International Master Instructor Days, Italy 2013 3. Rodrigo Vliches playing the guitar at Gigantour 2012 21 GLOBAL COMMUNITY
  75. 75. 75SPINNING® PROGRAMMING INSTRUCTOR PROFILE: FATIMA BATOOK Spinning® Instructor What does Spinning® mean to you? Spinning® is very dear to me because it means much more than a “500 calorie burn” class. Being Saudi and living in Saudi Arabia where women can’t drive, we can go ride! It is liberation, empowerment and freedom to me and to many other women. It has helped me convey my message to women attending my classes about the true essence of being and how we can overcome all the constraints we are faced with, no matter what! What makes Spinning® special? Spinning is special because it is true to it’s foundation of the mind/body connection. It is a powerful connection through which emotional, mental, social, spiritual and behavioral factors can be changed drastically in just one moment. What really is special about it is that you can be in a mental state of meditation while in motion. What do people need to know about Spinning®? Spinning holds a mirror up to life: whatever we face, however hard it is, there is a way to overcome it like every hill you climb and every sprint you conquer. You become more aware of your thoughts, feelings and behaviors, plus it’s a great and healthy way to cope with the stress and problems that are a normal part of life. It makes you feel good about yourself and have healthy relationships with a loving, supportive Spinning community around you. 3
  76. 76. 76 SPINNING® MASTER INSTRUCTOR PROFILE: LUCIANA MARCIAL-VINCION, M.A. Co-owner of Charleston RIDE™ and Team Manager for the global Spinning® Master Instructor Team How did you start in indoor cycling? By force! It’s actually a funny story. I was the Athletic Director at a facility that was getting the Spinning® program. My GM sent me and my personal trainers to a Spinning Instructor Training so we could get ready to launch the program, so I had to attend. My first time on a bike was at the training— and as an aerobics junkie I really did not enjoy it… I was skeptical about the shelf life of the “group fitness cycling class” phenomenon. I mean, seriously, how long could this program last? It’s just riding a bike after all! Why Spinning®? The science behind the program is what kept me motivated to continue my education beyond the initial training. As an exercise physiologist, I appreciated the strong cycling roots and the foundation in physiology and biomechanics. I started to understand the remarkable paradigm shift that the Spinning program was creating in the industry—offering true science- based group training to everyone in a format that was easy to understand. No one else had ever done this before, yet the simple art of riding a bike— an activity familiar to most people—was starting to transform the world! Underground Energy Zone™, Poland, 2014 GLOBAL COMMUNITY
  77. 77. 77SPINNING® PROGRAMMING Why did you decide to become a Spinning® Instructor? 17 years ago, I got on board the Spinning train. And here i am working as an International Spinning® Master Instructor for the last 14 years, full time for Spinning as the Master Instructor Team Manager. And I co-own my own exclusive Spinning studio called Charleston RIDE™. The mind/body philosophy permeates every aspect of the program; this in turn creates very emotional and spiritual experiences for many riders that help fuel their commitment to transforming their lives. When you bring people together this way, a very dedicated, passionate community is built. It is this community that I thrive on—spending time and training hours with like- minded individuals that believe what you believe is just magical, uplifting and powerful. What do people need to know about Spinning®? People need to know that here, their story is important. Everyone has a story to tell and the Spinning community provides a platform for everyone to share it—this is the human element that is so powerful in the Spinning program. Everyone matters, and everyone’s journey is important and unique. The bike, the Spinning room, the Spinning community, they all create a sanctuary, a safe and nurturing yet challenging arena where everyone can be real, where they can be themselves, where they can move and breathe and feel with no judgment. What does Spinning® mean to you? My anchor words: Truth. Integrity. Science. Skills. Dreams. Excellence. Magic. Vision. Transformation. Authenticity. Accountability. Freedom. How is Spinning® different from other indoor cycling programs? There are many things that set us apart, including the fact that we created the indoor cycling category. But it is the ever-evolving continuing education program delivered by experts in the field that really raises the bar. Our continuing education is designed to provide instructors with a comprehensive study of all aspects of being an indoor cycling coach, whether through our live trainings, online courses, home studies, DVDs, podcasts or special events and conferences. We provide a constant stream of information ranging from class design, music selection and physiology to training with power, biomechanics and coaching skills, just to mention a few, all offered by an incredibly talented global Master Instructor team. While each member is distinguished and impressive with their own array of talents and expertise, there is one most noteworthy attribute manifested in all, and that is their unyielding and relentless discipline in working as a unified team to change the world, one ride at a time. It is simply a bonus that among the team we have Ph.D.s, Ironman athletes, business owners, elite cyclists holding national and international titles, university professors, world class triathletes, exercise physiologists, sports therapists, nutritionists, marathon runners, attorneys, yoga professionals, personal trainers and group fitness instructors, and the list goes on. It is simply an amazing group of industry experts whose aim is to be of service to all and to deliver excellence beyond measure. LUCIANA MARCIAL-VINCION JOB TITLE: CO-OWNER OF CHARLESTON RIDE™ AND TEAM MANAGER FOR THE GLOBAL SPINNING® MASTER INSTRUCTOR TEAM CURRENT HOME: Charleston, SC Luciana has a Masters Degree in Exercise Physiology and has been a Spinning Master Instructor since 2000. She has been involved in fitness education, programming and management for over 25 years, holding multiple certifications in group fitness, personal training and exercise testing. She is a dancer, actress and singer as well as a choreographer for everything from hip-hop to musical theatre. Luciana has also worked in the music industry in New York City for International Creative Management, Inc., one of the largest talent agencies in the world.
  78. 78. 78 SPINNING® JENIFER WALSH JOB TITLE: CERTIFIED SPINNING® INSTRUCTOR CURRENT HOME: Cheshire, CT Jenifer Walsh used to belong to a small women’s gym that had cardio equipment, weight machines and free weights. They decided to bring the Spinning program into the gym about a month after she joined. Prior to being diagnosed with Multiple Sclerosis, Jen used to love long distance road biking, but the disease slowly took her balance away, and eventually she couldn’t ride on the road any more. The Spinning instructor at the gym encouraged her to try a class. She told Jen to go at her own pace and see how she liked it. The rest is history! She fell in love with the bike again, slowly working up her endurance enough to make it through an entire class! The passion she felt coming to classes every day was apparent to everyone. Her instructor suggested that she go out and become certified, saying that Jen’s actions would inspire others to try. She got certified in 2008, and doesn’t plan on stopping! GLOBAL COMMUNITY If our International Master Instructors are the backbone of the Spinning® program, it is our instructors who are the lifeblood. Instructors deliver top-notch classes day in and day out to thousands of riders around the world. From their initial Spinning Instructor Training to their dedication and commitment to completing and maintaining a comprehensive course of instruction, Certified Spinning Instructors are the faces, hearts and souls of Spinning. We work hard every day to empower our instructors to be the best they can possibly be, so that they can consistently deliver the world’s best indoor cycling experience. With Spinning Instructor Trainings available across the world in a variety of languages, our instructor team is truly global. They are committed to teaching and taking classes as they continue to research ways to improve in order to be a well-rounded professional. Some instructors travel thousands of miles to attend Spinning conferences and special events, such as the annual WSSC Conference in Miami, while others stay closer to home, delivering the Spinning experience in their local communities. Spinning Experience in the Netherlands in 2011.
  79. 79. 79SPINNING® PROGRAMMING INSTRUCTOR PROFILE: JENNIFER WALSH Certified Spinning® Instructor How did you first hear about Spinning®? I first heard about Spinning after I joined a new gym in my town. I had no idea what it was all about and decided to try it because I used to road bike all the time before I got diagnosed with MS. What do people need to know about Spinning®? Some people get intimidated by the Spinning program because they think they won’t be able to keep up. Actually, the best part of the Spinning program is that you can go at your own pace. Spinning is for everyone! What does Spinning® mean to you? Spinning means so much to me, but there isn’t enough room in this magazine! Spinning is my world! It’s inspiring, passion, motivating, emotional, powerful and exciting. It’s all around fitness at it’s best! MASTER INSTRUCTOR PROFILE: SARAH MORELLI European Education and Development Manager at Star Trac® and Senior International Master Instructor and Power Specialist Master Instructor for the Spinning® Program How did you first hear of Spinning®? I was lucky enough to watch Johnny G. riding at tradeshows in Germany and again in Italy and the UK in the early 90s when Spinning was launched into Europe for the first time. I remember listening to his mind/body message and thinking that this is something special. He even took his time to chat with me and explain what it was all about. How did you come to work for Spinning®? I was selected as Master Instructor for the Spinning Program in 1999 and attended a week’s training camp in Verbier, Switzerland. And I was EU Education Coordinator during the early days too. I am now lucky enough to work doing something I love and am now Global Education Manager for Star Trac Fitness working as Education Representative for Spinning in the UK and Ireland. What does Spinning® mean to you? Spinning to me means community, and a healthy approach to life. It represents improvement, challenge and self-awareness that nothing else can truly match. To share this with other like-minded people is a unique joy within the fitness industry. What do people need to know about Spinning®? Everyone who has not experienced a Spinning class needs to know that the true and best delivery of the program is not about how hard you can push yourself, but how you are given absolute permission to ride at your own level and learn where your limits and challenges lie, and then being motivated to achieve and surpass your goals. When you work within your limits, you can always achieve and will always want to return and have fun! SARAH MORELLI JOB TITLE: EUROPEAN EDUCATION AND DEVELOPMENT MANAGER AT STAR TRAC® AND SENIOR INTERNATIONAL MASTER INSTRUCTOR AND POWER SPECIALIST MASTER INSTRUCTOR FOR THE SPINNING® PROGRAM CURRENT HOME: London, UK In addition to her roles at Star Trac and Spinning, Sarah is a teacher trainer for Peak Pilates® and a biomechanics coach with over 20 years of experience in the fitness industry. Sarah has worked in nearly every aspect of the fitness world, from club design and management to running a successful PT and Sports Performance Coaching business in London’s Covent Garden. A former IFBB Pro-Fitness Athlete and Celebrity Trainer with a strong sports background, Sarah is always working towards further development of Spinning, Peak Pilates and Star Trac Fitness.
  80. 80. 80 SPINNING® SOCIAL MEDIA It is the passion and participation of thousands of riders across the globe that make this community so special. Spinning® is authentic and dynamic, and that’s what keeps our vibrant global community so passionate and engaged. Over the last few years we have grown to hundreds of thousands of followers across all of our social channels Our YouTube channel features hundreds of videos with hundreds of thousands of views and we continue to add more! We also feature a community section on our website where Master Instructors and other professionals share blogs and conversations on experiences, expertise, teaching tips, nutrition and more. Here is where we can be found online: FACEBOOK www.facebook.com/spinning Our Facebook community is very engaged and involved in our page. You can expect to see an inside look at what is going on at Spinning Headquarters and in the Spinning community. We post “Tip Tuesday,” a weekly helpful fitness tip from our Master Instructor team and industry professionals, as well as the Weekly Playlist. The Playlist is created on Spotify for those countries that have access to it. Facebook encompasses our global audience, so we frequently get posts in other languages. We hold contests every couple of months and sometimes the prize is a Spinner® bike! Who wouldn’t want to participate in that?! We also post events and global rides taking place around the world. If there is any kind of promotion going on, you can expect to see that here as well. Lastly, you’ll often find behind-the-scenes photos and videos of life at Spinning, holiday celebrations, etc.— we keep our page as active as possible!

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