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Push Protesting
 

Push Protesting

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When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be ...

When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be predisposed to not visit your site. Or they may not even be aware of the issue you are raising to even ask the right questions. This talk reviews techniques that use the programmable web (XML, KML, RSS, geocoding and microformats) to get your message in front of people via third-party websites. By allowing your data to flow freely, you can catch people's attention in unexpected ways. (Be sure to open the notes tab while viewing, and please visit my blog at http://skeptools.wordpress.com/2008/10/18/push-protesting/)

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  • This is a presentation I gave at 9:30 am on Saturday, October 18, 2008 at the second Atlanta Barcamp http://www.barcampatlanta.com/.

Push Protesting Push Protesting Presentation Transcript

  • Push Protesting Getting the word out through the programmable web Tim Farley whatstheharm.net & skeptools.com
  • what is this about?
  • getting your message out cheaply
  • who is it for?
  • when your message is in opposition to someone or something
  • protestors (FreeXXXX.com)
  • advocates (SaveTheXXXX.com)
  • consumer protection (xxxxSucks.com)
  • political or religious messages
  • scientific skepticism
  • why is this useful?
  • advertising isn’t cheap
  • google-bombing does not scale
  • top 10 links
  • your site ends up preaching to the choir
  • what alternative techniques are there?
  • programmable web
  • XML & RSS
  • Microformats
  • Geocoding & KML
  • open up your data
  • opened data can flow by itself
  • third party web sites (neutral ground)
  • Importance of tone
  • key is getting attention without alienating your audience
  • what is the skeptic movement?
  • paranormal ghosts alt medical astrology hoaxes scams 9/11 “truth” pseudo-science denialism scientology misinfo UFOs Bigfoot
  • whatstheharm.net
  • victim reports
  • rhetorical tool
  • research tool
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  • RSS feeds
  • RSS is not just for blogs!
  •  
  • all sites should publish via RSS
  • third-party sites will pick up your RSS content
  • visibility
  •  
  • recommended: FeedBurner.com
  • Microformat: Geo-coding
  • GeoRSS
  • GeoRSS example <item> <guid isPermaLink=&quot;false&quot;>whatstheharm.net.case.number.1170</guid> <link> http://whatstheharm.net/fengshui.html#loh_futt_keong</link> <author>whatstheharm.net</author> <category>feng shui</category> <title>Loh Futt Keong</title> <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> <pubDate>Tue, 26 Aug 2008 19:06:00 -0400</pubDate> <georss:point>6.1105 100.362007</georss:point> </item>
  •  
  • KML
  • KML is Keyhole Markup Language
  •  
  • KML Example
    • <Placemark id=&quot;whatstheharm.net.case.number.1170&quot;>
    • <styleUrl>#case</styleUrl>
    • <name>Loh Futt Keong</name>
    • <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description>
    • <Snippet maxLines=&quot;1&quot;>Stabbed to death</Snippet>
    • <atom:link href=&quot;http://whatstheharm.net/fengshui.html#loh_futt_keong&quot; />
    • <Point>
    • <coordinates>100.362007,6.1105</coordinates>
    • </Point>
    • </Placemark>
  • Google requires a “Geo Sitemap”
  • Geo-protesting
  •  
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  •  
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  • Google & Microsoft both use much user content
  • Yahoo Maps and others are lagging on this
  • Good for geoprotesting: YouTube Flickr
  • Bad for geoprotesting: Panoramio Wikipedia (edited sites)
  • futures
  • Microformat: hReview (microformats.org)
  • Restaurant, movie, web site reviews
  • hReviews can be tied to web site and/or geographic location
  • Yahoo search starting to support hReview now
  • Questions?
  • whatstheharm.net skeptools.com