Push Protesting

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When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be predisposed to not visit your site. Or they may not even be aware of the issue you are raising to even ask the right questions. This talk reviews techniques that use the programmable web (XML, KML, RSS, geocoding and microformats) to get your message in front of people via third-party websites. By allowing your data to flow freely, you can catch people's attention in unexpected ways. (Be sure to open the notes tab while viewing, and please visit my blog at http://skeptools.wordpress.com/2008/10/18/push-protesting/)

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  • This is a presentation I gave at 9:30 am on Saturday, October 18, 2008 at the second Atlanta Barcamp http://www.barcampatlanta.com/.
  • Push Protesting

    1. 1. Push Protesting Getting the word out through the programmable web Tim Farley whatstheharm.net & skeptools.com
    2. 2. what is this about?
    3. 3. getting your message out cheaply
    4. 4. who is it for?
    5. 5. when your message is in opposition to someone or something
    6. 6. protestors (FreeXXXX.com)
    7. 7. advocates (SaveTheXXXX.com)
    8. 8. consumer protection (xxxxSucks.com)
    9. 9. political or religious messages
    10. 10. scientific skepticism
    11. 11. why is this useful?
    12. 12. advertising isn’t cheap
    13. 13. google-bombing does not scale
    14. 14. top 10 links
    15. 15. your site ends up preaching to the choir
    16. 16. what alternative techniques are there?
    17. 17. programmable web
    18. 18. XML & RSS
    19. 19. Microformats
    20. 20. Geocoding & KML
    21. 21. open up your data
    22. 22. opened data can flow by itself
    23. 23. third party web sites (neutral ground)
    24. 24. Importance of tone
    25. 25. key is getting attention without alienating your audience
    26. 26. what is the skeptic movement?
    27. 27. paranormal ghosts alt medical astrology hoaxes scams 9/11 “truth” pseudo-science denialism scientology misinfo UFOs Bigfoot
    28. 28. whatstheharm.net
    29. 29. victim reports
    30. 30. rhetorical tool
    31. 31. research tool
    32. 34. RSS feeds
    33. 35. RSS is not just for blogs!
    34. 37. all sites should publish via RSS
    35. 38. third-party sites will pick up your RSS content
    36. 39. visibility
    37. 41. recommended: FeedBurner.com
    38. 42. Microformat: Geo-coding
    39. 43. GeoRSS
    40. 44. GeoRSS example <item> <guid isPermaLink=&quot;false&quot;>whatstheharm.net.case.number.1170</guid> <link> http://whatstheharm.net/fengshui.html#loh_futt_keong</link> <author>whatstheharm.net</author> <category>feng shui</category> <title>Loh Futt Keong</title> <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> <pubDate>Tue, 26 Aug 2008 19:06:00 -0400</pubDate> <georss:point>6.1105 100.362007</georss:point> </item>
    41. 46. KML
    42. 47. KML is Keyhole Markup Language
    43. 49. KML Example <ul><li><Placemark id=&quot;whatstheharm.net.case.number.1170&quot;> </li></ul><ul><li><styleUrl>#case</styleUrl> </li></ul><ul><li><name>Loh Futt Keong</name> </li></ul><ul><li><description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> </li></ul><ul><li><Snippet maxLines=&quot;1&quot;>Stabbed to death</Snippet> </li></ul><ul><li><atom:link href=&quot;http://whatstheharm.net/fengshui.html#loh_futt_keong&quot; /> </li></ul><ul><li><Point> </li></ul><ul><li><coordinates>100.362007,6.1105</coordinates> </li></ul><ul><li></Point> </li></ul><ul><li></Placemark> </li></ul>
    44. 50. Google requires a “Geo Sitemap”
    45. 51. Geo-protesting
    46. 56. Google & Microsoft both use much user content
    47. 57. Yahoo Maps and others are lagging on this
    48. 58. Good for geoprotesting: YouTube Flickr
    49. 59. Bad for geoprotesting: Panoramio Wikipedia (edited sites)
    50. 60. futures
    51. 61. Microformat: hReview (microformats.org)
    52. 62. Restaurant, movie, web site reviews
    53. 63. hReviews can be tied to web site and/or geographic location
    54. 64. Yahoo search starting to support hReview now
    55. 65. Questions?
    56. 66. whatstheharm.net skeptools.com

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