Please
Don’t
Start
Another
     Blog
or
Podcast!          Tim
Farley        June
11,
2011
Premise
of
this
talk• I
want
to
be
an
acEve
skepEc• I
want
to
do
it
online
using
the
web• What
should
I
do?
Why
not
start
a
blog?• They’re
free!• They’re
easy.• Everyone
is
doing
it.                                  3
Why
not
start
a
blog?• Already
700+
skepEc
blogs• 250
posts
PER
DAY• How
do
you
get
noEced?•   Stats
source:
skepEcator.co...
Why
not
start
a
podcast?• Hey,
I
talk
about
skepEc
stuff
anyway• All
I
need
is
a
microphone• I
can
learn
the
rest          ...
Why
not
start
a
podcast?• 70+
skepEc
podcasts
already• 1300+
episodes
per
year
(3.5
per
day)• 2
hours,
35
minutes
of
new
c...
Why
not
start
a
podcast?
Why
not
start
a
vodcast?• YouTube
is
a
happening
place• My
laptop
has
a
webcam• I
can
rant
on
camera
beTer
than  that
othe...
Why
not
start
a
vodcast?• 26+
professional
channels• 159+
amateur
skepEc
channels• 3,500+
videos
per
year• 2
hrs,
31
min
n...
Why
not
start
a
vodcast?                           10
Your
compeEEon• 250+
blog
posts
PER
DAY• 2
hrs,
35
min
of
podcasts
PER
DAY• 2
hrs,
31
min
of
videos
PER
DAY• How
to
stand
...
What
should
I
do?• Eight
things
you
can
do• Minimal
effort
‐
few
minutes
at
a
Eme• Some
you
are
doing
anyway• All
online   ...
The
eight
things
to
do•   Shop•   Complain•   Rate
Sites•   Answer
QuesEons•   Edit
Wikipedia•   Archive•   Curate•   Spec...
What
should
I
do?•       SHOP                        14
Shop• Shop
at
Amazon
&
other
affiliate
stores• Always
start
at
a
skepEc
website• Amazon
pays
your
favorite  skepEcs,
you
los...
What
should
I
do?•   COMPLAIN                        16
Complain• File
complaints
with
regulatory
authoriEes• Works
beTer
outside
US
• NighEngale
CollaboraEon• Fishbarrel
browser...
What
should
I
do?•   RATE
SITES                        18
Rate
Sites• Web
of
Trust
blocks
  bad
web
sites• RaEngs
are
  crowd‐sourced• Rate
the
sites
we
debunk                     ...
Rate
Sites• 20
Million
people
have
WOT
installed• Facebook
now
blocks
for
its
  500
Million
users• Low
rated
links
marked:...
21
What
should
I
do?•    ANSWER    QUESTIONS                        22
Answer
QuesEons• SkepEcs
Stack  Exchange• QuesEon
&
answer
with
“gamificaEon”• Best
answers
voted
up• Site
ranks
highly
in
...
24
What
should
I
do?•     EDIT    WIKIPEDIA                        25
Edit
Wikipedia• Wikipedia
is
a
highly
visible
site• Many
people
get
their
knowledge
of
skepEc
  topics
from
it• We
owe
it
...
Edit
Wikipedia• Many
levels
of
involvement  – Fixing
simple
typos  – WriEng
whole
arEcles• Can
spend
as
liTle
or
as
much
E...
What
should
I
do?•     ARCHIVE                        28
Archive• Psychics,
astrologers
and
others
ooen
aTempt
  retrodic(on• Use
tools
like
FreezePage
&
Wayback
Machine
  to
arch...
What
should
I
do?•      CURATE                        30
Curate• Volume
of
content
is
issue
for
all
skepEcs.
Can’t
  keep
up.• We
need
beTer
ways
to
find
things• Google
can
be
prob...
Curate• 110,000+
blog
posts• 3,800+
podcast
episodes• 9,600+
videos
or
vodcasts• And
more                              32
Curate• Figure
out
interesEng
subsets• Organize
them
where
others
can
use
them• Publicize
your
work                       ...
34
What
should
I
do?•   SPECIALIZE                        35
Specialize• Volume
of
content
is
a
problem
for
curators
  too• Find
a
niche
to
make
your
job
manageable• Own
that
niche   ...
Specialize• Applies
to
almost
all
of
the
eight
ideas• Allows
you
to
“dig
deep”
to
master
a
parEcular
  skepEcal
area• Divi...
Specialize• Do
you
sEll
want
to
blog,
podcast
or
vodcast?• SpecializaEon
is
the
way
to
break
out• Many
ideas/areas
not
bei...
Specialize•   InvesEgaEons•   Legal
issues•   LegislaEon•   Lobbying•   ParEcular
pseudosciences•   ParEcular
TV
shows•   ...
Summary:
What
not
to
do• Don’t
blog• Don’t
podcast• Don’t
vodcast                                40
Summary:
What
to
do•   Shop•   Complain•   Rate
Sites•   Answer
QuesEons•   Edit
Wikipedia•   Archive•   Curate•   Special...
Thank
you!• My
blog:

skeptools.com• My
site:


whatstheharm.net• TwiTer:

@krelnik• Facebook:
/krelnik                   ...
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Please Don't Start Another Blog or Podcast!

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There is a great wealth of skeptical content on the web, and it is constantly growing. New skeptics wanting to get involved often choose blogging or podcasting as a "default" way to get involved. In this SkeptiCamp Atlanta 2011 presentation, I recommend against that and suggest at least eight other online activities instead.

Audio is available in Skepticality #158 Return to Lake Skepticamp. (Note: I fixed the seven/eight typo you will hear mentioned in the audio in these slides).

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  • Please Don't Start Another Blog or Podcast!

    1. 1. Please
Don’t
Start
Another
 Blog
or
Podcast! Tim
Farley June
11,
2011
    2. 2. Premise
of
this
talk• I
want
to
be
an
acEve
skepEc• I
want
to
do
it
online
using
the
web• What
should
I
do?
    3. 3. Why
not
start
a
blog?• They’re
free!• They’re
easy.• Everyone
is
doing
it. 3
    4. 4. Why
not
start
a
blog?• Already
700+
skepEc
blogs• 250
posts
PER
DAY• How
do
you
get
noEced?• Stats
source:
skepEcator.com
staEsEcs
feed
over
past
12
months hTp://twiTer.com/TheSkepEcator 4
    5. 5. Why
not
start
a
podcast?• Hey,
I
talk
about
skepEc
stuff
anyway• All
I
need
is
a
microphone• I
can
learn
the
rest 5
    6. 6. Why
not
start
a
podcast?• 70+
skepEc
podcasts
already• 1300+
episodes
per
year
(3.5
per
day)• 2
hours,
35
minutes
of
new
content every
single
day!• Stats
source:
Direct
survey
of
70
podcast
feeds
in
May/June
2011 6
    7. 7. Why
not
start
a
podcast?
    8. 8. Why
not
start
a
vodcast?• YouTube
is
a
happening
place• My
laptop
has
a
webcam• I
can
rant
on
camera
beTer
than that
other
guy 8
    9. 9. Why
not
start
a
vodcast?• 26+
professional
channels• 159+
amateur
skepEc
channels• 3,500+
videos
per
year• 2
hrs,
31
min
new
PER
DAY!• Stats
source:
Direct
survey
of
185
users
on
YouTube
&
Vimeo
in June
2011
via
API. 9
    10. 10. Why
not
start
a
vodcast? 10
    11. 11. Your
compeEEon• 250+
blog
posts
PER
DAY• 2
hrs,
35
min
of
podcasts
PER
DAY• 2
hrs,
31
min
of
videos
PER
DAY• How
to
stand
out? 11
    12. 12. What
should
I
do?• Eight
things
you
can
do• Minimal
effort
‐
few
minutes
at
a
Eme• Some
you
are
doing
anyway• All
online 12
    13. 13. The
eight
things
to
do• Shop• Complain• Rate
Sites• Answer
QuesEons• Edit
Wikipedia• Archive• Curate• Specialize 13
    14. 14. What
should
I
do?• SHOP 14
    15. 15. Shop• Shop
at
Amazon
&
other
affiliate
stores• Always
start
at
a
skepEc
website• Amazon
pays
your
favorite skepEcs,
you
lose
nothing 15
    16. 16. What
should
I
do?• COMPLAIN 16
    17. 17. Complain• File
complaints
with
regulatory
authoriEes• Works
beTer
outside
US
• NighEngale
CollaboraEon• Fishbarrel
browser
plug‐in 17
    18. 18. What
should
I
do?• RATE
SITES 18
    19. 19. Rate
Sites• Web
of
Trust
blocks
 bad
web
sites• RaEngs
are
 crowd‐sourced• Rate
the
sites
we
debunk 19
    20. 20. Rate
Sites• 20
Million
people
have
WOT
installed• Facebook
now
blocks
for
its
 500
Million
users• Low
rated
links
marked:• Loading
these
is
blocked
 20
    21. 21. 21
    22. 22. What
should
I
do?• ANSWER QUESTIONS 22
    23. 23. Answer
QuesEons• SkepEcs
Stack Exchange• QuesEon
&
answer
with
“gamificaEon”• Best
answers
voted
up• Site
ranks
highly
in
Google 23
    24. 24. 24
    25. 25. What
should
I
do?• EDIT WIKIPEDIA 25
    26. 26. Edit
Wikipedia• Wikipedia
is
a
highly
visible
site• Many
people
get
their
knowledge
of
skepEc
 topics
from
it• We
owe
it
to
them
to
make sure
that
info
is
correct 26
    27. 27. Edit
Wikipedia• Many
levels
of
involvement – Fixing
simple
typos – WriEng
whole
arEcles• Can
spend
as
liTle
or
as
much
Eme
as
you
have
 available• See
my
2010
presentaEon 27
    28. 28. What
should
I
do?• ARCHIVE 28
    29. 29. Archive• Psychics,
astrologers
and
others
ooen
aTempt
 retrodic(on• Use
tools
like
FreezePage
&
Wayback
Machine
 to
archive
their
sites• Catch
them
when
they
cheat 29
    30. 30. What
should
I
do?• CURATE 30
    31. 31. Curate• Volume
of
content
is
issue
for
all
skepEcs.
Can’t
 keep
up.• We
need
beTer
ways
to
find
things• Google
can
be
problemaEc due
to
“believer”
sites 31
    32. 32. Curate• 110,000+
blog
posts• 3,800+
podcast
episodes• 9,600+
videos
or
vodcasts• And
more 32
    33. 33. Curate• Figure
out
interesEng
subsets• Organize
them
where
others
can
use
them• Publicize
your
work 33
    34. 34. 34
    35. 35. What
should
I
do?• SPECIALIZE 35
    36. 36. Specialize• Volume
of
content
is
a
problem
for
curators
 too• Find
a
niche
to
make
your
job
manageable• Own
that
niche 36
    37. 37. Specialize• Applies
to
almost
all
of
the
eight
ideas• Allows
you
to
“dig
deep”
to
master
a
parEcular
 skepEcal
area• Division
of
labor
among
skepEcs• Avoids
mis‐steps 37
    38. 38. Specialize• Do
you
sEll
want
to
blog,
podcast
or
vodcast?• SpecializaEon
is
the
way
to
break
out• Many
ideas/areas
not
being covered
well 38
    39. 39. Specialize• InvesEgaEons• Legal
issues• LegislaEon• Lobbying• ParEcular
pseudosciences• ParEcular
TV
shows• “Stop
______”• Travel 39
    40. 40. Summary:
What
not
to
do• Don’t
blog• Don’t
podcast• Don’t
vodcast 40
    41. 41. Summary:
What
to
do• Shop• Complain• Rate
Sites• Answer
QuesEons• Edit
Wikipedia• Archive• Curate• Specialize 41
    42. 42. Thank
you!• My
blog:

skeptools.com• My
site:


whatstheharm.net• TwiTer:

@krelnik• Facebook:
/krelnik 42
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