忍   The Ninjutsu of the Internet-Savvy Skeptic                        術      Tim Farley - @krelnik            Research Fel...
忍                 術Who is Tim Farley?
What s the Harm? 忍                 術
Skeptic History 忍                術
忍Skepticality podcast                   術
Virtual Skeptics   忍    webcast                   術
Skeptical Software   忍      Tools                     術
忍                     術What does ninjutsu have to do with   skepticism?
Evolution                           忍                                    術 ncse.com    6 creationism groups$1,080,000     ...
Lobbying                                忍                                          術secular.org au.org   200+ religious or...
Campus                             忍                                     術secularstudents.org     cru.org     $998,000    ...
The Nones                   忍                                  術•Growing and growing•But still a minority•Our weakness in ...
忍Asymmetric Warfare                 術•Unconventional tactics•Weaker side relies on strategy in  place of strength•Guerilla...
Skeptical Ninjas               忍•Ninja (or shin-obi) were covert 術  agents and mercenaries in feudal  Japan•They were very...
忍18 ninjutsu disciplines • (精神的 教養)            • Seishin-teki kyōyō            •                      術   Hensōjutsu (変装術)...
忍                       術精神的 Seishin-teki kyōyō教養     spiritual refinement
忍First a humane 術person, then a   warrior       Yossi Sheriff
Why spirit?                 忍                                  術• Some become mercenaries simply for  the money or the thr...
Attitude                        忍                                             術•Steel yourself - the Internet is a rough p...
Ethical                  忍•Don t use unethical techniques     術 •Hacking •Buying links or followers •Spamming •Copyright a...
忍                      術        Taijutsu体術     unarmed combat
Social media                   忍                                     術•Which should I support - Twitter,  Facebook, Google...
Be findable                      忍                                       術•People are less likely to find you  unless you ar...
Social media tools 忍                   術
忍                    術       Bajutsu馬術     horsemanship
Curation                   忍                                    術•Simply gathering content can be very  valuable•Assists y...
Platforms                          忍• Storify (social media)   • Facebook feeds     術• Tumblr                   • Lanyrd (...
忍術
RBUTR   忍        術
RBUTR                      忍•Crowdsourced                                       術•Subscribe to Subjects and Pages•Request ...
忍術
忍術
忍術
Skep Tech is on                        忍          Lanyrd• Go to http://  lanyrd.com/ckphd                                 ...
忍                      術      Naginatajutsu長刀術       pole sword
Arming yourself               忍•Was 2012 the year of skeptical                                術 software tools? •Browser p...
Unsourced.org 忍              術
FourMatch   忍            術
Pundit Tracker 忍               術
Reality Drop   忍               術
忍術
忍術
忍                 術     Chi-mon地門     geography
Choosing a battlefield     忍                          術• Your own website(s)• Your enemy s website(s)•Common platforms
Your own website    忍• Must-have resource 術•You own and control it•Other spaces can become inhospitable - banning, DMCA ta...
Host carefully                   忍                                      術•Keep in mind potential future battles•Pick a pro...
忍Your enemy s website•Pros:     •       術    Cons: • Learn more about     • Moderation of   them                   posts •...
Platforms                       忍• Ning sites (Atheist  Nexus)                                           術                ...
Cross-posting                           忍•YouTube, Vimeo, DailyMotion, etc - video                                        ...
忍Platform plus/minus•Pros:      •     術     Cons: • Discoverability      • Banning • Compatibility        • You don t own ...
Recommendation                      忍                                     術•Don t put all your eggs in one basket•Spread b...
Community 101 忍•               術  Create an account•Fill out your bio•Post an avatar•Reveal your identity (if you can)•Be ...
Community 101 忍                  術•Carefully read & understand all community rules•Go slow at first if you are unfamiliar•A...
Skeptics vs public 忍•                   術  Many communities are not explicitly  skeptic - may be averse to skeptic use•Try...
忍術
忍Wikipedia v Whats the Harm                         術
Knowledge Graph 忍                術
Skeptics Stack   忍  Exchange                 術
What formal education did   忍  L.Ron Hubbard have?                            術
忍                        術手裏剣    Shuriken-jutsu 術      throwing weapons
Outreach via SEO           忍•Search Engine Optimization                            術•Technical changes to make your site  ...
忍                           術  Non-brain-damaged webdesign and link building are      100% of SEO.                Ted Dziuba
Easy Help                 忍                                  術•Google s   Search Engine  Optimization Starter Guide•30 pag...
Example - Headlines          忍•Newspapers don t use clever 術  headlines much online•SEO is the reason•Headline should cont...
Owning your SERP 忍                 術
忍                         術        Kayakujutsu火薬術      fire & explosives
忍Meta-data and feeds                  術•Meta data makes your content more  discoverable•Feeds make it more adaptable to  o...
Meta-data                       忍• Keywords              • MP3 ID3 tags        術• Tags                  • Captioning on vi...
Twitter / Facebook 忍•          •  Twitter Cards &  Facebook Open                   術    Most blogs can                    ...
Twitter example 忍                術
Google Authorship                 忍                                  術•1. Google Plus profile with photo•2. Put your site i...
Google Authorship 忍                  術
Geographical   忍               術
Building on this 忍                 術
忍                 術      Chōhō諜報     espionage
Investigations                  忍                                     術•Know how to obtain information  about an adversary...
Tools to know 忍• NSLOOKUP - look              •     術  up a site name to get                            Email headers can ...
Image search   忍               術
忍術
Psychic Pat is a stock                     忍       photo                   術
Cheesy fortune teller 忍                      術
忍術
忍             術Questions?
Tim Farley               忍•Twitter: @krelnik              術•Facebook: /krelnik•Blog: skeptools.com•Site: whatstheharm.net•...
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The Ninjitsu of the Internet-Savvy Skeptic

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Presented by Tim Farley at Skep-Tech 2013 in Minneapolis, April 6, 2013.

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The Ninjitsu of the Internet-Savvy Skeptic

  1. 1. 忍 The Ninjutsu of the Internet-Savvy Skeptic 術 Tim Farley - @krelnik Research Fellow, James Randi Educational Foundationwhatstheharm.net - skeptools.com - randi.org
  2. 2. 忍 術Who is Tim Farley?
  3. 3. What s the Harm? 忍 術
  4. 4. Skeptic History 忍 術
  5. 5. 忍Skepticality podcast 術
  6. 6. Virtual Skeptics 忍 webcast 術
  7. 7. Skeptical Software 忍 Tools 術
  8. 8. 忍 術What does ninjutsu have to do with skepticism?
  9. 9. Evolution 忍 術 ncse.com 6 creationism groups$1,080,000 $35,500,000
  10. 10. Lobbying 忍 術secular.org au.org 200+ religious organizations $348,000 $375,000 $350,000,000
  11. 11. Campus 忍 術secularstudents.org cru.org $998,000 $500,000,000
  12. 12. The Nones 忍 術•Growing and growing•But still a minority•Our weakness in numbers puts us at a disadvantage in grass roots activism
  13. 13. 忍Asymmetric Warfare 術•Unconventional tactics•Weaker side relies on strategy in place of strength•Guerilla warfare or insurgency
  14. 14. Skeptical Ninjas 忍•Ninja (or shin-obi) were covert 術 agents and mercenaries in feudal Japan•They were very highly trained•They used unconventional tactics to outmaneuver & outsmart opponents
  15. 15. 忍18 ninjutsu disciplines • (精神的 教養) • Seishin-teki kyōyō • 術 Hensōjutsu (変装術) Shinobi-iri (忍び入り)•Taijutsu (体術) •Bajutsu (馬術)•Kenjutsu (剣術) •Sui-ren (水蓮)•Bōjutsu (棒術) •Bōryaku (謀略)•Sōjutsu (槍術) •Chōhō (諜報)•Naginatajutsu (長刀術) •Intonjutsu (隠問術)•Kusarigamajutsu (鎖鎌術) •Tenmon (天門)•Shurikenjutsu (手裏剣術) •Chi-mon (地門)•Kayakujutsu (火薬術)
  16. 16. 忍 術精神的 Seishin-teki kyōyō教養 spiritual refinement
  17. 17. 忍First a humane 術person, then a warrior Yossi Sheriff
  18. 18. Why spirit? 忍 術• Some become mercenaries simply for the money or the thrill•True ninjas must be dedicated and loyal•Training weeds out the thrillseekers
  19. 19. Attitude 忍 術•Steel yourself - the Internet is a rough place•Remain calm - don t become that Someone is wrong on the Internet! person•Know why you are doing this•Argue to a goal - not just to argue
  20. 20. Ethical 忍•Don t use unethical techniques 術 •Hacking •Buying links or followers •Spamming •Copyright abuse beyond fair use
  21. 21. 忍 術 Taijutsu体術 unarmed combat
  22. 22. Social media 忍 術•Which should I support - Twitter, Facebook, Google+, others?•Answer: as many of them as you possibly can
  23. 23. Be findable 忍 術•People are less likely to find you unless you are present on their preferred platform•At least have a minimal profile with links to where you do hang out
  24. 24. Social media tools 忍 術
  25. 25. 忍 術 Bajutsu馬術 horsemanship
  26. 26. Curation 忍 術•Simply gathering content can be very valuable•Assists your fellow skeptics & others•Provides new resources•Builds on others work
  27. 27. Platforms 忍• Storify (social media) • Facebook feeds 術• Tumblr • Lanyrd (events)• Reddit (links) • Blog aggregators• YouTube playlists • RBUTR• Twitter lists
  28. 28. 忍術
  29. 29. RBUTR 忍 術
  30. 30. RBUTR 忍•Crowdsourced 術•Subscribe to Subjects and Pages•Request Rebuttals •Good resource for material to rebut!•Requests and rebuttals feeds notify you
  31. 31. 忍術
  32. 32. 忍術
  33. 33. 忍術
  34. 34. Skep Tech is on 忍 Lanyrd• Go to http:// lanyrd.com/ckphd 術 • Past talks & videos• Entire schedule • Books for sale• All speakers • Add your blogs,• Twitter handles photos, etc.
  35. 35. 忍 術 Naginatajutsu長刀術 pole sword
  36. 36. Arming yourself 忍•Was 2012 the year of skeptical 術 software tools? •Browser plug-ins •Smartphone apps •Gamified web sites
  37. 37. Unsourced.org 忍 術
  38. 38. FourMatch 忍 術
  39. 39. Pundit Tracker 忍 術
  40. 40. Reality Drop 忍 術
  41. 41. 忍術
  42. 42. 忍術
  43. 43. 忍 術 Chi-mon地門 geography
  44. 44. Choosing a battlefield 忍 術• Your own website(s)• Your enemy s website(s)•Common platforms
  45. 45. Your own website 忍• Must-have resource 術•You own and control it•Other spaces can become inhospitable - banning, DMCA takedowns, etc.•Domains are portable
  46. 46. Host carefully 忍 術•Keep in mind potential future battles•Pick a provider with a good record of legally defending their customers•(Example from Romania)
  47. 47. 忍Your enemy s website•Pros: • 術 Cons: • Learn more about • Moderation of them posts • Reach out to their • Banning of users lurkers • Debate them
  48. 48. Platforms 忍• Ning sites (Atheist Nexus) 術 • Scribd• LiveJournal • Stack Exchange• Wikis • Soundcloud• Prezi,
  49. 49. Cross-posting 忍•YouTube, Vimeo, DailyMotion, etc - video 術•Meetup, Facebook, Eventbrite, Plancast, Lanyrd - events•Flickr, Facebook, Smugmug, etc - photos•Slideshare, SpeakerDeck, Present.me, etc - presentation slides
  50. 50. 忍Platform plus/minus•Pros: • 術 Cons: • Discoverability • Banning • Compatibility • You don t own your site • Support from third parties • You may not own your content
  51. 51. Recommendation 忍 術•Don t put all your eggs in one basket•Spread bits of content across many sites•Best discoverability, insulation against platform problems
  52. 52. Community 101 忍• 術 Create an account•Fill out your bio•Post an avatar•Reveal your identity (if you can)•Be nice to other people•Participate in friend and follow process
  53. 53. Community 101 忍 術•Carefully read & understand all community rules•Go slow at first if you are unfamiliar•Ask questions, get permission•Use all features of the community, not just the ones that benefit skeptics•Don t be a spammer!•Don t just be negative!
  54. 54. Skeptics vs public 忍• 術 Many communities are not explicitly skeptic - may be averse to skeptic use•Try to mix skeptic uses with non-skeptic - shows you appreciate the platform (not just abusing it)•Be direct and polite - this is not the place for sarcasm & hyperbole
  55. 55. 忍術
  56. 56. 忍Wikipedia v Whats the Harm 術
  57. 57. Knowledge Graph 忍 術
  58. 58. Skeptics Stack 忍 Exchange 術
  59. 59. What formal education did 忍 L.Ron Hubbard have? 術
  60. 60. 忍 術手裏剣 Shuriken-jutsu 術 throwing weapons
  61. 61. Outreach via SEO 忍•Search Engine Optimization 術•Technical changes to make your site more appealing to Google•Simple things•Avoid the snake oil
  62. 62. 忍 術 Non-brain-damaged webdesign and link building are 100% of SEO. Ted Dziuba
  63. 63. Easy Help 忍 術•Google s Search Engine Optimization Starter Guide•30 pages, very straightforward
  64. 64. Example - Headlines 忍•Newspapers don t use clever 術 headlines much online•SEO is the reason•Headline should contain keywords and search terms that someone would use to find you
  65. 65. Owning your SERP 忍 術
  66. 66. 忍 術 Kayakujutsu火薬術 fire & explosives
  67. 67. 忍Meta-data and feeds 術•Meta data makes your content more discoverable•Feeds make it more adaptable to other uses
  68. 68. Meta-data 忍• Keywords • MP3 ID3 tags 術• Tags • Captioning on videos & transcripts• Hyperlinks • Google authorship• Alt= text • Twitter Cards &• Geographic encoding Facebook Open Graph
  69. 69. Twitter / Facebook 忍• • Twitter Cards & Facebook Open 術 Most blogs can support them if you Graph use the right template• Decorate your posts to make them more engaging
  70. 70. Twitter example 忍 術
  71. 71. Google Authorship 忍 術•1. Google Plus profile with photo•2. Put your site in Contributes To in your profile•3. Link from your content back to your Google Plus profile
  72. 72. Google Authorship 忍 術
  73. 73. Geographical 忍 術
  74. 74. Building on this 忍 術
  75. 75. 忍 術 Chōhō諜報 espionage
  76. 76. Investigations 忍 術•Know how to obtain information about an adversary•Standard tools allow you to gather it•Can come in handy later
  77. 77. Tools to know 忍• NSLOOKUP - look • 術 up a site name to get Email headers can tell you where an an IP address email originated• WHOIS - find out • IP2Location & who owns a WhatIsMyIPAddress domain name or IP can tell you where address an IP address is physically
  78. 78. Image search 忍 術
  79. 79. 忍術
  80. 80. Psychic Pat is a stock 忍 photo 術
  81. 81. Cheesy fortune teller 忍 術
  82. 82. 忍術
  83. 83. 忍 術Questions?
  84. 84. Tim Farley 忍•Twitter: @krelnik 術•Facebook: /krelnik•Blog: skeptools.com•Site: whatstheharm.net•Email: webmaster@whatstheharm.net

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