PIZZA HUTGROUPMEMEBERSS Kundan ReddyShruti WadiPuneeta ChoudharyShivangi SharmaShailza Arora
SOMEHut is one FACTSPizza QUICK of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. First Indian outlet opened in June 1996 in Bangalore. In India, Pizza Hut has 140 restaurants across 36 cities.
PRICEq Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The meals are less expensive comparatively to the single ordersq Pan Pizzas start at just Rs 65, which is probably among the lowest in the world.
Promotionq Pizza Hut uses television as a media to promote its brand. Its advertisements are designed in a way that they can connect to the Indian crowdq It also uses print media and come out with new promotional offers like Freshizza which appealed to lot of people in the country
PLACEPizza Hut uses three different methodsof selling its products directly to themarket.q The first method of distribution used by Pizza Hut is delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customers home.q Another method of distribution is for customers to dine-in. Customers can go to the nearest Pizza Hut, place an
q The third method of distribution is! Online ordering. Customers can now go on the Internet and place an order. The market coverage for "The Extreme" will be nationwide. Customers all over the country will be able to order "The Extreme" by one of the three distribution methods.
CUSTOMERS OF PIZZA HUTIt is family restaurant hence there is no assuch classification of the customers on thebasis of the age or gender factor.They have two types of customers Business (B TO B)They allow take away services so they canhave tie ups with the companies and otherorganization to provide lunch and dinner atdiscounted rates to the respective places
WORK ETHICSThe work ethics followed at Pizza Hutshows how they focus on customercentricity.q Every employee at Pizza Hut goes through a training so that they can improve their communications skills and handle each and every customer effecientlyq Cleanliness is well maintained in the restaurants and taken care of
TOTAL QUALITYMANAGEMENT (TQM)This is the most important for a food chainlike Pizza Hut. All the employees’ back-of-the-house i.e. the kitchen assistants aretrained accordingly. They are given extraclasses in order to meet the qualitystandards set by Pizza Hut around theworld. This strategy is important in order tosatisfy the CHAMPS(Cleanliness,Hospitality, Accuracy, Maintenance,Product quality and Speed).
CHASE STRATEGY OFPIZZA HUTAt the peak hours they preparethemselves few hours before qAll team members are prepared before peak hours with vegetables required for toppings. They keep things ready in the line. Keep lemonade syrup ready so that they just have to add 7 up when the customer ask for Lemonade. qThey be ready with different patties ( pizza base)
The Indianisation ProcessPizza Hut started a Indianisation campaignwhich actually connected to huge numberof Indians consumersq They created the Indian Toppings and Veg Pizzasq The success of flavours like Chicken Tikka, Spicy Korma and the Tandoori rangeq The world’s 100% vegetarian restaurant are at Ahemdabad, Surat and at
PROMOTIONALSTRATEGIESPizza hut provide many services onlinesuch asq Birthday reminder service- here people can save the birthday date of their friends, relatives , and pizza hut will remind you the birthday date and birthday parties discount and u can book online