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Regional cooperation through cultural routes

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Manuela Graf, Projekt&PR menadžer, Zavod za proučavanje kulturnog razvitka i Klaster puteva kulture …

Manuela Graf, Projekt&PR menadžer, Zavod za proučavanje kulturnog razvitka i Klaster puteva kulture
CRINSS 2013 Creative Industries Conference, Novi Sad, Serbia
Konferencija kreativnih industrija


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  • 1. Manuela GrafManuela Graf Institute for Study in Cultural DevelopmentInstitute for Study in Cultural Development,, SerbiaSerbia && Cluster of Cultural RoutesCluster of Cultural Routes Novi Sad, 2013.Novi Sad, 2013. Regional cooperationRegional cooperation through culturalthrough cultural routesroutes
  • 2. Cluster of Cultural Routes  It should be new non-profit destination marketing and management organization for cultural heritage tourism. Cluster has linked many stakeholders, over 40: - cultural institutions - tourist organizations - civil society organizations - even 5 faculty - SMEs The first projects: European Tesla Ways , Cradle of Metallurgy and The Dragon
  • 3. Why cultural routes? The Cultural Routes are unique cultural and tourism products that thematically linked more attractions and interesting destinations, in one or more countries. Those have promoted the common cultural heritage of Europe and the world, increasing awareness about necessity of heritage protection, build on the uniqueness of individual regions in the tourism market. The economic and social impacts of the routes are crucial to the entire region development.
  • 4. The Cultural Routes: stir intercultural dialog up contributing to the protection of cultural diversity, the science development, improvement of education through non- formal learning also are very important for economic sectors development, building clusters and other networks encourage creativity and innovation in all areas
  • 5. Creative industries – engine of local development One it was trade that promoted culture, now it is the culture that promote trade. The best packaging of a product is its civilisation and its history. Georges Karabatos, President of the Messenia Chamber of Comerce and Industry
  • 6. Cultural Routes as leading trend in tourism The Council of Europe has established 24 Cultural Routes, stretching across 70 countries on four continents, and include thousands of attractive destinations European Route of Industrial Heritage currently represents more than 1.000 locations in 43 countries and has between two and three million visitors a year
  • 7. Autor of project: Manuela Graf Map: Aleksandar Stanojlović Design: Aleksandar Sretenović Lead organization: Centre for Study in Cultural Development & Cluster of Cultural Routes Patrons: Electric Power Industry of Serbia and ITAcademy LINK group Belgrade
  • 8. Small living museums Ten old hydroelectric power plants of Electric Power Industry of Serbia The fact that exist great number of saved old working hydroelectric power plants is incredible
  • 9. HPP Pod gradom – 113 years old
  • 10. HPP Vučje – 110 years old
  • 11. HPP Sveta Petka – 105 years old
  • 12. HPP Gamzigrad – 103 years old
  • 13. HPP Moravica – 102 years old
  • 14. Countries where Tesla lived and worked Croatia Smiljan – place where Tesla was born Karlovac – Tesla attended high school Zagreb – Technical Museum Ozalj and Krka - two old hydroelectric power stations Slovenia Maribor – the place where Tesla lived Austria & Czech Republic Graz & Prague – Tesla studied to University in Gratz and Prague Hungary & France Budapest, Paris & Strasbourg – Tesla lived and worked
  • 15. Mining route – Balkan cradle of metallurgy Belovode - The first metal melting began 7.000 years ago in the village Veliko Laole, today's Belovode arheological site in The Eastern Serbia Rudna glava – the most older main in the world Pločnik – prehistoric large industrial center Senj Mine – symbol of industrialization, established in 1853. as the oldest brown coal mine in Serbia; future the City-Museum Majdanpek and Bor – mining towns; the Mining museum in Bor and the Mining Cafe Mines in Aleksinac and Knjaževac - stories about dwarfs Autor of project: Manuela Graf,; Map: Aleksandar Stanojlović; Lead organizations: Centre for study in cultural development & Cluster of Cultural Routes
  • 16. Illustration: Miloš Vujanovi ,ć book “Faries and Dragons: serbian mythology”, Orfelin Publishing
  • 17. Illustrations: Miloš Vujanovi ,ć book “Faries and Dragons: serbian mythology,” Orfelin Publishing
  • 18. Vranje, Markovo kale (Marko’s tower) - Kraljević Marko Pirot fortress – Marko’s uncle Momčilo and his winged horse Jabučilo Prokulje, the Hisar fortress - Nine brothers Jugović, uncles of Despot Stefan Lazarević Radan mountain & Toplica – the Dragon of Radan (Kosančić Ivan) and the Dragon of Toplica (Toplica Milan) Kruševac, Golubac, Belgrade - Stefan Lazarević, one of the first knights to join the Order of the Dragon founded by Hungarian king Singismund. His grave is in Manasija or Koporin Monastery. Jastrebac moutnain – the Dragon of Jastrebac Miroč – the mountain famous for fairies Smederevo, Vršac - Vuk Grgurević Branković , the Fiery Dragon Wolf. Avala - haiduk Vasa Čarapić, The Dragon of Avala Noćaj – haiduk Stojan Čupić, the Dragon of Noćaj Dragons route in Serbia Autor of project: Manuela Graf,; Map: Aleksandar Stanojlović; Illustration: Miloš Vujanović; Lead organizations: Centre for study in cultural development & Cluster of Cultural Routes
  • 19. Thank you forThank you for attention!attention! Manuela GrafManuela Graf e-mail: ela_graf@yahoo.come-mail: ela_graf@yahoo.com