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  1. 1. TRIZ & Biomimetics Minding Ethics & Sustainability when Creating Innovations Austrian TRIZ Conference | Mi, 18.11.2009
  2. 2. About Elke Barbara Bachler (EBB) <ul><li>krea </li></ul><ul><li>W iderspruch (Contradiction) </li></ul><ul><li>E volution </li></ul><ul><li>R esources </li></ul><ul><li>F unction </li></ul><ul><li>T actic </li></ul><ul><li>EBB </li></ul><ul><li>Chemical Engineer </li></ul><ul><li>Mother </li></ul><ul><li>WebDesigner </li></ul><ul><li>Innovation Manager </li></ul><ul><li>Devil‘s Advocate </li></ul><ul><li>BAC Theses </li></ul><ul><li>The Evolution of Innovation </li></ul><ul><li>The Innovative Mind </li></ul><ul><li> </li></ul>
  3. 3. Innovation in Nature & in Business <ul><li>Business & Technology </li></ul><ul><li>Idea (creativity, constraints, memetics) + Potential & Demand (resources, technology, market) = Innovation aka new & economically successful idea </li></ul><ul><li>Nature </li></ul><ul><li>Reproduction is a faulty copying process (genetics) + Natural Selection (fit = perfectly adapted) = Innovation aka new & viable species </li></ul>
  4. 4. Differences & Similarities <ul><li>TRIZ (TIPS) </li></ul><ul><li>Algorithm Abstraction Analogy </li></ul><ul><li>Inventions / Patents </li></ul><ul><li>Ideality </li></ul><ul><li>Contradiction </li></ul><ul><li>Resources </li></ul><ul><li>Function </li></ul><ul><li>Systematic </li></ul><ul><li>Biomimetics </li></ul><ul><li>Algorithm Abstraction Analogy </li></ul><ul><li>Nature / Open Source </li></ul><ul><li>Fitness </li></ul><ul><li>Try & Error </li></ul><ul><li>Resources </li></ul><ul><li>Function & Form </li></ul><ul><li>Systemic </li></ul>
  5. 5. Ideality & Fitness Ideality in nature  a matter of fitness
  6. 6. Ideality Prognosis vs. Adaptive Fitness Biological examples support TRIZ Trends & Principles (surface segmentation, asymmetry, volumetric geometry et al.) © © © Barbara Thomas |
  7. 7. Ideality Prognosis vs. Adaptive Fitness TRIZ Trend volumetric segmentation  high rigidity & low weight. This is important for birds, for big mammals like horses the hollow bone is still fit. Both bone types offer/use active elements. © Dorling Kindersley Verlag © Alulight ® Solid Hollow Multi Porous Active
  8. 8. Ideality Prognosis vs. Adaptive Fitness <ul><li>There are many examples for TRIZ Trends & Principles to be found in nature. </li></ul><ul><li>Proposal  TRIZ Trends don‘t have to be contemplated merely in an unidirectional-progressive way if it‘s about fitness. </li></ul><ul><li>There is no real IFR (Ideal Final Result) in nature. The ability to adept ensures survival in a changing system. </li></ul><ul><li>Proposal  Define an IFR consciously for different systems (open innovation approach). </li></ul>
  9. 9. Try & Error … contradictory to effectiveness and efficiency?
  10. 10. Try & Error as Systematical Method <ul><li>How to optimize the degree of efficiency when mathematical calculations don‘t work … </li></ul><ul><li>Still fascinating: The two-phase-supersonic-injector by Hans-Paul Schwefel in 1968 </li></ul><ul><li>Recombination of slices  mutation & selection  optimal degree of efficency </li></ul><ul><li>Source: „Das grosse Buch der Bionik“ by Werner Nachtigall and Kurt G. Bluechel </li></ul>
  11. 11. Try & Error … time is most significant. <ul><li>The way we learn is based on Try & Error. It‘s intrinsic. Therefore it shouldn‘t be regarded as maleficent, but be allowed within certain terms. </li></ul><ul><li>Try & Error as a method needs systematic proceeding. </li></ul><ul><li>It‘s legitimate to use serendipity! </li></ul><ul><li>IT-supported simulations allow to use Try & Error within an acceptable time frame. </li></ul><ul><li>Proposal  Use TRIZ in combination with simulations and scenario techniques. </li></ul>
  12. 12. Resources … identification and vigilant usage.
  13. 13. Principle 13 – The Other Way Round © Ina Fink | © One of the latest biomimetical projects and how TRIZ could have supported the basic idea: In nature the fin is used actively to move forward. The fin bioSTREAM uses the current to move the fin against the torque of a generator, producing energy. bioSTREAM by BioPower Systems Pilot project Australia 2010
  14. 14. Principle 15 – Dynamization © Thomas Max Müller | © A similar approach: Plants “go with the flow“ … and that‘s what bioWAVE is mimicking, generating energy by doing so. If the waves are too strong, bioWAVE will lay down completely. That way a light-weight construction suffices. bioWAVE by BioPower Systems
  15. 15. Sustainable Usage of Resources <ul><li>TRIZ supports and fosters thinking in resources. Nature shows examples for vigilant and for predacious usage of resources … as well as the according results. </li></ul><ul><li>Exhaustion of resources  profit maximisation  cancer-like growth  deadly. Vigilant usage of resources  profit optimization  ability to adept & fitness  sustainable. </li></ul>Nature isn‘t good or bad. Nature shows course of action and results.
  16. 16. Ethics & Sustainability © Siegried Bellach | © Thomas Werner | Ask yourself: What do you prefer? As a company, as a customer? Clear-Cut or Win-Win?
  17. 17. Ethics & Sustainability & Resources <ul><li>Nature shows course of action and the according results. We might learn a lot by watching. </li></ul><ul><li>Proposal  Combine the vigilant resource approach of nature with TRIZ tools in order to generate sustainable and life-affirmative (aka ethical correct) innovations. </li></ul>
  18. 18. Function & Form … what is good design?
  19. 19. Nature offers aesthetics. © Elke Barbara Bachler |
  20. 20. Not always ;) © Uwe Kunze |
  21. 21. 10 Design Principles by Rams <ul><li>Good design is innovative </li></ul><ul><li>Good design makes a product useful </li></ul><ul><li>Good design is aesthetic </li></ul><ul><li>Good design helps us to understand a product </li></ul><ul><li>Good design is unobtrusive </li></ul><ul><li>Good design is honest </li></ul><ul><li>Good design is durable </li></ul><ul><li>Good design is consequent to the last detail </li></ul><ul><li>Good design is concerned with the environment </li></ul><ul><li>Good design is as little design as possible </li></ul><ul><li>Dieter Rams, German Industrial Designer, Braun </li></ul>
  22. 22. 10 Biological Design Principles by Nachtigall <ul><li>Integrated instead of additive construction </li></ul><ul><li>Optimization on the whole instead of maximization of details </li></ul><ul><li>Multifunctionality instead of monofunctionality </li></ul><ul><li>Environmental fine-tuning </li></ul><ul><li>Economisation instead of wastefulness </li></ul><ul><li>Direct and indirect usage of solar energy </li></ul><ul><li>Fine-tuning of durability </li></ul><ul><li>Recycling instead of accumulation of waste </li></ul><ul><li>Linking-up instead of linearity </li></ul><ul><li>Try & Error processes </li></ul><ul><li>Werner Nachtigall, German Biomimetic </li></ul>Source: „Das grosse Buch der Bionik“ by Werner Nachtigall and Kurt G. Bluechel
  23. 23. Tip: Database
  24. 24. Tip: Database
  25. 25. Design Thinking <ul><li>Nature offers not only knowledge in terms of function, but also in terms of form and aesthetics. </li></ul><ul><li>Mind: There are no user manuals necessary in nature! </li></ul><ul><li>Proposal  Let “natural“ design thinking be part of your TRIZ applications. </li></ul>
  26. 26. Systematical & systemic … is there a difference?
  27. 27. TRIZ Algorithm & 9 Windows Systematic proceeding (abstraction & knowledge) Systemic contemplation (including prognosis)
  28. 28. Tip: Chaotic, ordered & complex systems
  29. 29. 8 Bio-Cybernetic Principles by Vester <ul><li>Negative feedback has to dominate positive feedback </li></ul><ul><li>System functions have to be independent from quantitative growth </li></ul><ul><li>Systems have to be based on function, not on products </li></ul><ul><li>Usage of given forces (Jiu-Jitsu) instead of combat </li></ul><ul><li>Multi-usage of products, functions and organisational structures </li></ul><ul><li>Recycling – Usage of circular flows * </li></ul><ul><li>Symbiosis – Usage of differences ** </li></ul><ul><li>Biological design of products, functions and organisational structures by feedback-planning </li></ul>* Compare to Cradle 2 Cradle approach (not only material, but also function is sustained) * * Synergy means the usage of similarities
  30. 30. Comparation of Systemic Tactics <ul><li>Qualitative growth </li></ul><ul><li>Systems gain stability by negative feedback (compare HIV negativ) </li></ul><ul><li>KISS Keep it Smart & Simple </li></ul><ul><li>Synergy & Symbiosis Economisation </li></ul><ul><li>ESS Be Nice Twice </li></ul><ul><li>USP & Niche Thyself! </li></ul><ul><li>Quantitative growth </li></ul><ul><li>Systems tilt because of positive feedback (compare HIV positiv) </li></ul><ul><li>MISS Make it Simple & Stupid </li></ul><ul><li>Competition & Cannibalism Loss of energy </li></ul><ul><li>Game Theory Perma-Defector </li></ul><ul><li>Vendor‘s Tray & Dot-Com </li></ul>
  31. 31. Win-Win Situations in Technology? Triggering your mind … Do you know examples for technical symbiosis? Principle 34? ( Discarding and recovering ) Principle 40? (Composite material) © Siegfried Bellach |
  32. 32. Conclusio Interface TRIZ–Biomimetics–Sustainability–Ethics?
  33. 33. Conclusio <ul><li>TRIZ </li></ul><ul><li>Additional usage of “natural“ knowledge effects. </li></ul><ul><li>Sustainability </li></ul><ul><li>Nature as measure for good (process) design. </li></ul><ul><li>Ethics </li></ul><ul><li>Natur as mentor for life-affirmative technologies and proceedings. </li></ul>
  34. 34. Thank you! © Jürgen Mittag |
  35. 35. Recommendations <ul><li>Biomimicry – Innovation Inspired by Nature von Janine M. Benyus </li></ul><ul><li>Die Kunst vernetzt zu denken Ideen und Werkzeuge für einen neuen Umgang mit Komplexität von Frederic Vester </li></ul><ul><li>Worldchanging: A User's Guide for the 21st Century von Alex Steffen </li></ul>