PravinShekar<br />Krea/Social Catalyst<br />Pravin@krea.in<br />the<br />Mind      Gap<br />^<br />
The Great Indian Divide<br />
Challenges<br />The<br />
Change is here. It is time to embrace it.<br />
India has 617,530,000*<br />mobile users, <br />as of May 2010<br />*which accounts for 52.3%<br />of the total population...
Face-to-Face<br />CATI<br />Ethnography<br />SMS<br />IVRS<br />WAP/Application Based<br />
SMS based survey mechanism<br />2-Way Dialogue/Survey <br />2-Way Dialogue/Survey <br />SMS Gateway<br />Respondent<br />L...
a generation gap study amongst parents and youth aged between 15 and 22 <br />Mobile + SMS<br />a sms based approach acros...
Application based survey<br />(for Smart Phones)<br />Logic Handler<br />Respondent<br />Survey responses are deposited to...
Mobile + Application<br />based survey <br />To determine the attitude of Decision Makers in employing Differently-abled p...
Automated Voice Response System<br />Create voice files <br />in different languages<br />Script a <br />questionnaire<br ...
To solicit the feedback of the farmers and to find the preferred mode of communication <br />Automated Voice<br />Response...
Where <br />does <br />this <br />leave <br />us?<br />
When it comes to the developing nations, the ‘one-size-fits-all’ approach doesn’t work<br />
What Next?<br />Online Surveys at <br />Government Kiosks <br />- The Infothela<br />Public-Private Partnership<br />
What Next?<br />WAP based <br />surveys <br />Mobile Clinics<br />
The <br />Question <br />Box<br />Question Box is Open Mind's initiative that helps people find answers to everyday questi...
The iPad Wave<br />
“<br />You cannot reach a place of breakthrough without going through a period of breakdown<br />-  Robin Sharma in ‘The L...
Upcoming SlideShare
Loading in...5
×

MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style

307

Published on

Mind the Gap: A presentation from Krea (Pravin Shekar) at the ESOMAR Congress, Athens, 2010.

Mobile/Telecom in data collection with specific reference to India and the wider developing nations in Latam and Africa.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
307
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Indian image
  • 2nd largest market in the world, after China, in terms of number of subscribers
  • MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style

    1. 1. PravinShekar<br />Krea/Social Catalyst<br />Pravin@krea.in<br />the<br />Mind Gap<br />^<br />
    2. 2. The Great Indian Divide<br />
    3. 3. Challenges<br />The<br />
    4. 4. Change is here. It is time to embrace it.<br />
    5. 5. India has 617,530,000*<br />mobile users, <br />as of May 2010<br />*which accounts for 52.3%<br />of the total population<br />
    6. 6.
    7. 7. Face-to-Face<br />CATI<br />Ethnography<br />SMS<br />IVRS<br />WAP/Application Based<br />
    8. 8. SMS based survey mechanism<br />2-Way Dialogue/Survey <br />2-Way Dialogue/Survey <br />SMS Gateway<br />Respondent<br />Logic Handler<br />Survey responses are deposited to the server<br />Panelist is drawn from Online Panel<br />
    9. 9. a generation gap study amongst parents and youth aged between 15 and 22 <br />Mobile + SMS<br />a sms based approach across two distinct generation sets <br />Basic feature of all phones, <br />Anytime anywhere surveys<br />Quick Turn-around time <br />Drop outs possible due to congestion, <br />Syntax dependent, Limited size, <br />Mistaken for Ads, Response size limited<br />
    10. 10. Application based survey<br />(for Smart Phones)<br />Logic Handler<br />Respondent<br />Survey responses are deposited to the server<br />Sample is drawn from Online Panel<br />Application to be downloaded<br />
    11. 11. Mobile + Application<br />based survey <br />To determine the attitude of Decision Makers in employing Differently-abled people.<br />Better TAT than online surveys<br />Anytime, anywhere surveys<br />Java Application based survey<br />Software and Hardware Compatibility issues,<br />Drop-outs due to congestion, <br />Considerable costs involved in taking the survey<br />
    12. 12. Automated Voice Response System<br />Create voice files <br />in different languages<br />Script a <br />questionnaire<br />Call the<br />respondents <br />Translate into various languages<br />
    13. 13. To solicit the feedback of the farmers and to find the preferred mode of communication <br />Automated Voice<br />Response System<br />Very effective for screeners, short surveys, feedback studies <br />An excellent mode for collecting open-end data. <br />The key is to keep the respondent engaged and to connect him to a customer service representative whenever required<br />
    14. 14. Where <br />does <br />this <br />leave <br />us?<br />
    15. 15. When it comes to the developing nations, the ‘one-size-fits-all’ approach doesn’t work<br />
    16. 16. What Next?<br />Online Surveys at <br />Government Kiosks <br />- The Infothela<br />Public-Private Partnership<br />
    17. 17. What Next?<br />WAP based <br />surveys <br />Mobile Clinics<br />
    18. 18. The <br />Question <br />Box<br />Question Box is Open Mind's initiative that helps people find answers to everyday questions like health, agriculture, business, education and entertainment.<br />
    19. 19. The iPad Wave<br />
    20. 20. “<br />You cannot reach a place of breakthrough without going through a period of breakdown<br />- Robin Sharma in ‘The Leader without a Title’<br />Twitter: pravinshekar<br />Contact: pravin@krea.in<br />Presentation Design: EffectWorks<br />

    ×