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MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style
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MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style

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Mind the Gap: A presentation from Krea (Pravin Shekar) at the ESOMAR Congress, Athens, 2010....

Mind the Gap: A presentation from Krea (Pravin Shekar) at the ESOMAR Congress, Athens, 2010.

Mobile/Telecom in data collection with specific reference to India and the wider developing nations in Latam and Africa.

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MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style MIND the GAP: Presentation in Athens, ESOMAR Congress: Pecha Kucha Style Presentation Transcript

  • PravinShekar
    Krea/Social Catalyst
    Pravin@krea.in
    the
    Mind Gap
    ^
  • The Great Indian Divide
  • Challenges
    The
  • Change is here. It is time to embrace it.
  • India has 617,530,000*
    mobile users,
    as of May 2010
    *which accounts for 52.3%
    of the total population
  • Face-to-Face
    CATI
    Ethnography
    SMS
    IVRS
    WAP/Application Based
  • SMS based survey mechanism
    2-Way Dialogue/Survey
    2-Way Dialogue/Survey
    SMS Gateway
    Respondent
    Logic Handler
    Survey responses are deposited to the server
    Panelist is drawn from Online Panel
  • a generation gap study amongst parents and youth aged between 15 and 22
    Mobile + SMS
    a sms based approach across two distinct generation sets
    Basic feature of all phones,
    Anytime anywhere surveys
    Quick Turn-around time
    Drop outs possible due to congestion,
    Syntax dependent, Limited size,
    Mistaken for Ads, Response size limited
  • Application based survey
    (for Smart Phones)
    Logic Handler
    Respondent
    Survey responses are deposited to the server
    Sample is drawn from Online Panel
    Application to be downloaded
  • Mobile + Application
    based survey
    To determine the attitude of Decision Makers in employing Differently-abled people.
    Better TAT than online surveys
    Anytime, anywhere surveys
    Java Application based survey
    Software and Hardware Compatibility issues,
    Drop-outs due to congestion,
    Considerable costs involved in taking the survey
  • Automated Voice Response System
    Create voice files
    in different languages
    Script a
    questionnaire
    Call the
    respondents
    Translate into various languages
  • To solicit the feedback of the farmers and to find the preferred mode of communication
    Automated Voice
    Response System
    Very effective for screeners, short surveys, feedback studies
    An excellent mode for collecting open-end data.
    The key is to keep the respondent engaged and to connect him to a customer service representative whenever required
  • Where
    does
    this
    leave
    us?
  • When it comes to the developing nations, the ‘one-size-fits-all’ approach doesn’t work
  • What Next?
    Online Surveys at
    Government Kiosks
    - The Infothela
    Public-Private Partnership
  • What Next?
    WAP based
    surveys
    Mobile Clinics
  • The
    Question
    Box
    Question Box is Open Mind's initiative that helps people find answers to everyday questions like health, agriculture, business, education and entertainment.
  • The iPad Wave

  • You cannot reach a place of breakthrough without going through a period of breakdown
    - Robin Sharma in ‘The Leader without a Title’
    Twitter: pravinshekar
    Contact: pravin@krea.in
    Presentation Design: EffectWorks