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This Presentation is brought to you by an Authorized Partner of HealthTech Marketing Group
HealthTech provides technologies for Aging in place that depends heavily on connected relationships Seniors Service Providers Family & Caregivers
Four technology categories for aging in place Communication & Engagement Home Safety & Security Email Videophone Mobile Phone Computer Security PERS Home Monitoring Health & Wellness Learning & Contribution Telehealth Medication Dispensing & Reminders Disease Management Fitness Networking Legacy Education & Learning
HealthTech was created to provide technology solutions to seniors and caregivers that will overcome the difficult challenges they face daily
HealthTech kicked off Halo Monitoring in February, 2010, and has added four complimentary solutions since then
HealthTech’s marketing experts considered various trends of seniors, caregivers, baby boomers, and the widespread growth of people using technology in their daily lives
HealthTech’s research team identifies “Best in Breed” technology geared to a senior’s desire to stay at home and makes it easier for the caregiver’s plight to help them do so safely and stay socially connected
HealthTech’s team of local authorized partners throughout the country is available personally to assist families and caregivers find the solutions that meet their individual needs
Why Now The Growing Senior Population
Seniors Stats There are more than 39,500,000 seniors today age 65 and over Source: US Census Bureau, Population Division, June 10, 2010 As of Jan 1, 2011, the oldest baby boomers start turning 65 at a rate of 10,000 per day, and will continue for the next 19 years By 2030 The +65 population will reach an estimated 74,000,000
The Boomers Baby Boomers, born between 1946 and 1964, make up about 26.1% of the U.S. population, or an estimated 78 million people According to “Selling to Seniors,” a monthly marketing report, people 50 and over… control 77 percent of all financial assets in the United States account for more than 50 percent of discretionary spending power – 2.5 times the average per capita The Baby Boomer generation is not only tech savvy; they brought the digital age to us all Bill Gates, of Microsoft, is a Baby Boomer
Caregivers 34 million adults (16% of population) provide care to adults 50+ years 47 is the average age of a family caregiver of those caring for someone aged 50+ 63 is the average age of an elderly caregiver of those caring for someone aged 65+ 5.8 - 7.0 million people (family, friends and neighbors) provide care to persons 65+ who need assistance with everyday activities Unpaid family caregivers will likely continue to be the largest source of long-term care services in the U.S. and are estimated to reach 37 million caregivers by 2050, an increase of 85% from 2000
Current Product Line Halo Monitoring – advanced fall detection and personal monitoring Medi-Pendant – senior medical alarm with two-way communication A&D Medical – telemedicine devices for in home patient care - blood pressure reader and weight scale Presto – computer-less e-mail communication system for seniors Sonamba – wellbeing monitoring system for independent seniors
Seniors & Falling Unintentional falls were the #1 reason seniors visited the emergency room Centers for Disease Control, 2006 30,000 Americans over the age of 65 are seriously injured by falling, and nearly 250 die from their injuries EACH WEEK! National Safety Council (NSC) Falling is the leading cause of injury, and the leading cause of injury-related death, for both men and women 75 and older 54 percent of all falling-related deaths of older people are caused by seniors falling down at home, and 20 percent of those fatal falls occur in residential institutions National Safety Council (NSC) 24 percent of all seniors suffering a hip fracture DIE within a year of falling, and another 50 percent never return to their prior level of mobility and independence
HealthTech’s Fall Solutions MediPendant™ is the FIRST Monitored Medical Alert Device That Allows You to Speak and Listen Directly Through the Pendant! Outside the home – No Problem for MediPendant™ Speak directly through the pendant – not the base! You can be anywhere inside your home without worry.
Solutions in the home, not on the person Many seniors refuse to have something affixed to their body or the responsibility of wearing a device HealthTech can offer solutions that are non-intrusive to the persons body and home
Sonamba Sonamba keeps seniors safe at home by keeping track of their daily activity,medication routines and appointments. It even acts as a digital photo frame. Sonamba, from pomdevices, is a Wellbeing Monitoring System for seniors living independently. Sonamba periodically sends seniors’ wellbeing status alerts to caregivers and includes senior-oriented Personal Emergency Response, Medication Reminders, Social Communications and Games. Sonamba is packaged as a user-friendly, aesthetically pleasing digital photo frame with touchscreen interface and built-in cellular connectivity. It is designed to be a part of everyday living — empowering seniors as well as their caregivers to live life on their own terms.