To coincide with the Titan’s launch of their new range of HTSE wrist watches, KRDS and Maxus agencies partnered and created innovative Facebook and mobile applications.
To see the collection of light powered HTSE watches, users with webcam should point a light source to the webcam like a mobile display or torch to power up the watch. In the absence of webcam, the users were asked to drag and drop 5 “fireflie”s (looming light) to the silhouette image. The ulterior motive is to use any light source to see the showcase of watches.
Users can then choose a watch from the gallery and wear it in their wrist virtually using the webcam. By using the store locator, they will be shown the nearest Titan HTSE stores to explore.