Case Study Air France

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How to gain more than 250 000 fans in 10 days

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Case Study Air France

  1. 1. Study case<br />Fan base growth<br />
  2. 2. Air France<br />Page<br />318 044 personnes aiment ça.<br />+ 250 000 likersin 10 days!<br />(early March 2011)<br />
  3. 3. 1st international airline on Facebook<br />Air France<br />Page<br />318 044 personnes aiment ça.<br />
  4. 4. Whatwere the keysuccessfactors ?<br />
  5. 5. A largeFacebookAds Media Buying<br />
  6. 6. A real incentive to click the « like » button<br />
  7. 7. Inspiringprizesmatching Air France’s business <br />
  8. 8. Taking part to the sweepstake is simple and fun<br />
  9. 9. A real incentive to share<br />
  10. 10. Available in manylanguages<br />
  11. 11. KRDS’ advice<br />Use peace time wisely to strengthenyourFacebookpresence<br />
  12. 12. www.krds.fr<br />Fr.allfacebook.com<br />Twitter.com/KRDS<br />Facebook.com/KRDS<br />

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