Renault case study battle of the countries 2013

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Renault case study battle of the countries 2013

  1. 1. Renault Application « Battle of countries »
  2. 2. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS Brief : increase fan base, raising awareness about Renault Captur at the Geneva auto show
  3. 3. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS Solution : Users get to vote for their country. One user who voted for the most voted country is picked to win a money-can’t-buy experience with Renault at the auto show Available in different languages
  4. 4. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS The application is advertised in newsfeed using Page Post Ads, which raises awareness 2,5 million people saw these ads 600 000 actions taken in Newsfeed on these ads Ads (likes, comments, clicks on pics, etc.)
  5. 5. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS Results : + 160k fans in 15 days Average Cost Per Fan 0,16€ + 40k voters on the application Earned media : +500 000 social branded impressions in Newsfeed of users’ friends Traffic : +15k visits to another online property
  6. 6. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS Making-of
  7. 7. contact@krds.com Winner of the 2013 Facebook Innovation Competition

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