Your SlideShare is downloading. ×
KRDS Singapore Post Podium / May 2014: Beverage brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

KRDS Singapore Post Podium / May 2014: Beverage brands

348
views

Published on

Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on beverage brands. …

Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on beverage brands.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

Published in: Social Media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
348
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://www.forbes.com/sites/wheelsup/2010/06/20/top-10-airports-using-facebook/
  • Transcript

    • 1. Post Podium Beverages May 2014, Singapore
    • 2. Brands Considered Fans: 100,000 Fans: 72,000 Fans: 38,000 Fans: 32,000 Fans: 32,000 Fans: 25,000 Fans: 10,000 Fans: 21,000 Fans: 20,000 Fans: 20,000
    • 3. Methodology
    • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
    • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
    • 6. 84.6 KRDS Engagement Score
    • 7. 42.4 KRDS Engagement Score
    • 8. 41.5 KRDS Engagement Score
    • 9. 38.5 KRDS Engagement Score
    • 10. 34.3 KRDS Engagement Score
    • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
    • 12. 136.2 KRDS Engagement Score
    • 13. 43.8 KRDS Engagement Score
    • 14. 36.3 KRDS Engagement Score
    • 15. 22.7 KRDS Engagement Score
    • 16. 18.2 KRDS Engagement Score
    • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
    • 18. 51.8 KRDS Engagement Score
    • 19. 27.8 KRDS Engagement Score
    • 20. 25.3 KRDS Engagement Score
    • 21. 14.0 KRDS Engagement Score
    • 22. 12.6 KRDS Engagement Score
    • 23. Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS