Post Podium
Beverages
May 2014, Singapore
Brands Considered
Fans: 100,000
Fans: 72,000
Fans: 38,000
Fans: 32,000
Fans: 32,000
Fans: 25,000
Fans: 10,000
Fans: 21,000...
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This cal...
Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
84.6
KRDS Engagement Score
42.4
KRDS Engagement Score
41.5
KRDS Engagement Score
38.5
KRDS Engagement Score
34.3
KRDS Engagement Score
Top 5 Promotional Posts
Content to publicize product promotions and discounts
136.2
KRDS Engagement Score
43.8
KRDS Engagement Score
36.3
KRDS Engagement Score
22.7
KRDS Engagement Score
18.2
KRDS Engagement Score
Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand
51.8
KRDS Engagement Score
27.8
KRDS Engagement Score
25.3
KRDS Engagement Score
14.0
KRDS Engagement Score
12.6
KRDS Engagement Score
Preetham Venkky
Business Head – Asia
Digital Strategist
preetham.venkky@krds.com
+65 8354 3326
www.krds.sg feed.krds.com t...
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KRDS Singapore Post Podium / May 2014: Beverage brands

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on beverage brands.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

Published in: Social Media
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  • http://www.forbes.com/sites/wheelsup/2010/06/20/top-10-airports-using-facebook/
  • KRDS Singapore Post Podium / May 2014: Beverage brands

    1. 1. Post Podium Beverages May 2014, Singapore
    2. 2. Brands Considered Fans: 100,000 Fans: 72,000 Fans: 38,000 Fans: 32,000 Fans: 32,000 Fans: 25,000 Fans: 10,000 Fans: 21,000 Fans: 20,000 Fans: 20,000
    3. 3. Methodology
    4. 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
    5. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
    6. 6. 84.6 KRDS Engagement Score
    7. 7. 42.4 KRDS Engagement Score
    8. 8. 41.5 KRDS Engagement Score
    9. 9. 38.5 KRDS Engagement Score
    10. 10. 34.3 KRDS Engagement Score
    11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
    12. 12. 136.2 KRDS Engagement Score
    13. 13. 43.8 KRDS Engagement Score
    14. 14. 36.3 KRDS Engagement Score
    15. 15. 22.7 KRDS Engagement Score
    16. 16. 18.2 KRDS Engagement Score
    17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
    18. 18. 51.8 KRDS Engagement Score
    19. 19. 27.8 KRDS Engagement Score
    20. 20. 25.3 KRDS Engagement Score
    21. 21. 14.0 KRDS Engagement Score
    22. 22. 12.6 KRDS Engagement Score
    23. 23. Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS
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