KRDS Singapore Post Podium / May 2014: Hospitality
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KRDS Singapore Post Podium / May 2014: Hospitality

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on hospitality. ...

Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on hospitality.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

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  • http://www.forbes.com/sites/wheelsup/2010/06/20/top-10-airports-using-facebook/

KRDS Singapore Post Podium / May 2014: Hospitality KRDS Singapore Post Podium / May 2014: Hospitality Presentation Transcript

  • Post Podium Hotels May 2014 Singapore
  • Brands Considered Fans: 34,000 Fans: 16,000 Fans: 8,000 Fans: 13,000 Fans: 14,000 Fans: 6,000
  • Methodology
  • (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
  • Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 52.6 KRDS Engagement Score
  • 39.1 KRDS Engagement Score
  • 27.4 KRDS Engagement Score
  • 23.4 KRDS Engagement Score
  • 13.6 KRDS Engagement Score
  • Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 458.1 KRDS Engagement Score
  • 75.6 KRDS Engagement Score
  • 29.6 KRDS Engagement Score
  • 4.5 KRDS Engagement Score
  • 4.2 KRDS Engagement Score
  • Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 122.5 KRDS Engagement Score
  • 35.5 KRDS Engagement Score
  • 34.1 KRDS Engagement Score
  • 30.7 KRDS Engagement Score
  • 10.2 KRDS Engagement Score
  • Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS