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KRDS Singapore Post Podium / March 2014: Alcohol Brands
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KRDS Singapore Post Podium / March 2014: Alcohol Brands

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on alcohol brands. …

Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on alcohol brands.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

Published in: Social Media

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  • All the brands considered
  • Transcript

    • 1. Post Podium Alcohol Brands March 2014, Singapore
    • 2. Methodology
    • 3. (No. of Likes on Post P) + 2 (No. of Shares of Post) + 5 (No. of Comments on Post) No. of Fans of Page KRDS Engagement Score on Post ) x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do the benchmark pages against each other. Introduction We have ranked all the posts published on alcohol brand pages in Singapore using the KRDS Engagement Score.
    • 4. Tiger Beer Singapore Fans: 79,000 Guinness Singapore Fans: 71,000 Johnnie Walker Singapore Fans: 70,000 Cointreau Singapore Fans: 66,000 Chivas Singapore Fans: 23,000 Belvedere Singapore Fans: 19,000 Budweiser Singapore Fans: 18,000 Jack Daniels Singapore Fans: 17,000 Jägermeister Singapore Fans: 9,000 Brands Considered in March
    • 5. Moët & Chandon Singapore Fans: 7,000 Absolut Singapore Fans: 7,000 Stella Artois Singapore Fans: 5,000 Hoegaarden Singapore Fans: 4,000 Kirin Beer Singapore Fans: 4,000 Jim Beam Singapore Fans: 1,000 Maker’s Mark Singapore Fans: 1,000 Brands Considered in March
    • 6. Top 5 Brand Specific Posts Content that is unique to the particular brand, including events, slogans, and product information
    • 7. KRDS Engagement Score 33.9 Fans:70,000
    • 8. KRDS Engagement Score 30.8 Fans:4,000
    • 9. KRDS Engagement Score 21.8 Fans:17,000
    • 10. KRDS Engagement Score 19.4 Fans:70,000
    • 11. KRDS Engagement Score 15.9 Fans:70,000
    • 12. Top 5 Promotional Posts Content to publicize product promotions and discounts
    • 13. KRDS Engagement Score 65.5 Fans:66,000
    • 14. KRDS Engagement Score 29.3 Fans:66,000
    • 15. KRDS Engagement Score 26.6 Fans:66,000
    • 16. KRDS Engagement Score 26.4 Fans:66,000
    • 17. KRDS Engagement Score 24.9 Fans:66,000
    • 18. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
    • 19. KRDS Engagement Score 37.8 Fans:70,000
    • 20. KRDS Engagement Score 16.6 Fans:70,000
    • 21. KRDS Engagement Score 16.1 Fans:70,000
    • 22. KRDS Engagement Score 13.2 Fans:70,000
    • 23. KRDS Engagement Score 13.0 Fans:4,000
    • 24. Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS

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