KRDS Singapore Post Podium / June 2014: Government Business

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Government Business.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

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KRDS Singapore Post Podium / June 2014: Government Business

  1. 1. Post Podium Government Organisations June 2014 Singapore
  2. 2. Brands Considered Fans: 137, 909 Fans: 85,036 Fans: 56, 880 Fans: 100, 319 Fans: 55, 299 Fans: 39,629 Fans: 34,036 Fans: 31,133 Fans: 30,199 Singapore Police Force Health Promotion Board Ministry of Education Life does not rewind Land Transport Authority – We keep your world moving Fans: 46,589 Republic of Singapore Navy Cyberpioneer The Singapore Army PUB, Singapore’s National Water The People’s Association
  3. 3. Methodology
  4. 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: •  Fans like posts most frequently •  Fans share posts less frequently •  Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
  5. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  6. 6. 165.1 KRDS Engagement Score
  7. 7. 94.6 KRDS Engagement Score
  8. 8. 80.1 KRDS Engagement Score
  9. 9. 63.6 KRDS Engagement Score
  10. 10. 59.9 KRDS Engagement Score
  11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  12. 12. 79.3 KRDS Engagement Score
  13. 13. 37.2 KRDS Engagement Score
  14. 14. 35.1 KRDS Engagement Score
  15. 15. 32.4 KRDS Engagement Score
  16. 16. 30.8 KRDS Engagement Score
  17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  18. 18. 70.6 KRDS Engagement Score
  19. 19. 39.9 KRDS Engagement Score
  20. 20. 37.1 KRDS Engagement Score
  21. 21. 33.8 KRDS Engagement Score
  22. 22. 31.1 KRDS Engagement Score
  23. 23. Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS

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