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KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
KRDS India Post Podium / May 2014: Automobile industry
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KRDS India Post Podium / May 2014: Automobile industry

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Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on the Indian automobile industry. …

Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on the Indian automobile industry.

What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!

Published in: Social Media
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Transcript

  • 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  • 2. Brands Considered Fans: 39,49,599 Fans: 15,19,129 Fans: 28,22,349 Fans: 6,01,772 Fans: 17,62,465 Fans: 11,48,397
  • 3. Methodology
  • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
  • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 6. 26.20 KRDS Engagement Score
  • 7. 10.62 KRDS Engagement Score
  • 8. 6.10 KRDS Engagement Score
  • 9. 5.40 KRDS Engagement Score
  • 10. 1.68 KRDS Engagement Score
  • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 12. 10.62 KRDS Engagement Score
  • 13. 9.9 KRDS Engagement Score
  • 14. 6.27 KRDS Engagement Score
  • 15. 1.4 KRDS Engagement Score
  • 16. 1.2 KRDS Engagement Score
  • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 18. 15.75 KRDS Engagement Score
  • 19. 6.20 KRDS Engagement Score
  • 20. 5.95 KRDS Engagement Score
  • 21. 1.96 KRDS Engagement Score
  • 22. 0.95 KRDS Engagement Score
  • 23. Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU

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