www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
Brands Considered
Fans: 39,49,599
Fans: 15,19,129
Fans: 28,22,349
Fans: 6,01,772
Fans: 17,62,465
Fans: 11,48,397
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This cal...
Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
26.20
KRDS Engagement Score
10.62
KRDS Engagement Score
6.10
KRDS Engagement Score
5.40
KRDS Engagement Score
1.68
KRDS Engagement Score
Top 5 Promotional Posts
Content to publicize product promotions and discounts
10.62
KRDS Engagement Score
9.9
KRDS Engagement Score
6.27
KRDS Engagement Score
1.4
KRDS Engagement Score
1.2
KRDS Engagement Score
Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand
15.75
KRDS Engagement Score
6.20
KRDS Engagement Score
5.95
KRDS Engagement Score
1.96
KRDS Engagement Score
0.95
KRDS Engagement Score
Madhu Sudan
Account Manager
KRDS - India
madhusudan.v@krds.com
+918861822228
madhusudan.v.krds
THANK YOU
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KRDS India Post Podium / May 2014: Automobile industry

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Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on the Indian automobile industry.

What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!

Published in: Social Media
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KRDS India Post Podium / May 2014: Automobile industry

  1. 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  2. 2. Brands Considered Fans: 39,49,599 Fans: 15,19,129 Fans: 28,22,349 Fans: 6,01,772 Fans: 17,62,465 Fans: 11,48,397
  3. 3. Methodology
  4. 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
  5. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  6. 6. 26.20 KRDS Engagement Score
  7. 7. 10.62 KRDS Engagement Score
  8. 8. 6.10 KRDS Engagement Score
  9. 9. 5.40 KRDS Engagement Score
  10. 10. 1.68 KRDS Engagement Score
  11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  12. 12. 10.62 KRDS Engagement Score
  13. 13. 9.9 KRDS Engagement Score
  14. 14. 6.27 KRDS Engagement Score
  15. 15. 1.4 KRDS Engagement Score
  16. 16. 1.2 KRDS Engagement Score
  17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  18. 18. 15.75 KRDS Engagement Score
  19. 19. 6.20 KRDS Engagement Score
  20. 20. 5.95 KRDS Engagement Score
  21. 21. 1.96 KRDS Engagement Score
  22. 22. 0.95 KRDS Engagement Score
  23. 23. Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU
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